CrowdSourcing with  Pinterest + Twitter via #DesignPinThurs

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD   CrowdSourcing with  Pinterest+Twitter via #DesignPinThurs " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project   B2B Social Media Marketing in the   Architecture Engineering Construction Industry

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Driving Engagement via Crowd-Sourcing MARKITECT  Mark Johnson FAIA|AIBD|CKD •Pinterest is a social network for collecting and sharing visual images worldwide •But it misses the dynamic of a real-time conversation… •That's where Twitter comes in!

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA A Worldwide Conversation MARKITECT  Mark Johnson FAIA|AIBD|CKD •Twitter's conversation is worldwide yet can be shallow without tweets containing links •A Twitter chat is generally a weekly  hour long discussion on a particular topic •#DesignPinThurs is a variation and   a new innovation!

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Social Media Marketing in Real-time MARKITECT  Mark Johnson FAIA|AIBD|CKD •#DesignPinThurs originates on Pinterest, yet its social media reach is enhanced   by a real-time conversation on Twitter •It lasts several hours and attendees   share Pinterest 'pins' throughout the day

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Goals + Expectations MARKITECT  Mark Johnson FAIA|AIBD|CKD • "I want to engage the design community through discovery so they ﬁnd something genuinely useful, and associate me with that discovery.If successful, they will regard me as a trend setter,intellegent source,and of course discover our amazing products" Eric Schimelpfenig,AKBD   Founder,#DesignPinThurs and SketchThis.net

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Innovating with Social Media MARKITECT  Mark Johnson FAIA|AIBD|CKD •Eric Schimelpfenig is the innovator   who created #DesignPinThurs •He noticed that incorporating a weekly 'theme'drives interest and engagement •Adding a guest-host injects personality and spontenaity!

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA The Experiment in CrowdSourcing MARKITECT  Mark Johnson FAIA|AIBD|CKD •Eric invited me to be the ﬁrst guest-host   on #DesignPinThurs and pick the theme •I selected,"Living Big in Small Spaces" •We created a dedicated Pinterest board   and carefully measured engagement •Here are the results…

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Pinterest Board Results in 24 hours •24 likes •55 Repins •74 Pins (half via the attendees'tweets) •327 Followers #DesignPinThurs Success by the Numbers

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD • The new Pinterest board far outpaced popularity of my other pin boards  in just 24 hours (verses months) due to successful engagment during #DesignPinThurs Pin Board Comparision via PinPuff.com

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD • Custom Homes • Interior Design • Remodeling Ideas • International   Projects " What Content was Shared? #DesignPinThurs

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD • DIY (do-it-yourself projects) • Storage Solutions • Green Design • Finish and Texture Treatments What Content was Shared? #DesignPinThurs

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD • Video Tours • University Experimental Projects • Graphic Design • Architect’s Homes What Content was Shared? #DesignPinThurs

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Twitter Results in 24 hours •67 Contributors •452 Tweets and Retweets •106,000 Unique Twitter Users Reached •1,500,000 Twitter Impressions #DesignPinThurs Success by the Numbers

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD The Power of ‘Content Sharing’ • Links to visual content were included in   more than   95% of Tweets • Think of this approach as   'content marketing'

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Leveraging Social Media ‘Inﬂuencers’ • Attendees shared content with their Twitter followers,  averaging more   than 3,360   impressions per tweet

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT  Mark Johnson FAIA|AIBD|CKD •The level of interest,enthusiasm,  and engagement was amazing! •This experiment is a measurable exploration of online crowdsourcing via social media networks leading to ROI

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT  Mark Johnson FAIA|AIBD|CKD •With Pinterest as a starting point,  by day's end we had an ongoing visual record of collaboration and engagement from all who attended •A Pinterest board’s value is sustainable   since new pins can be added

MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA Summary Thoughts MARKITECT  Mark Johnson FAIA|AIBD|CKD •Conversations in real-time using   mobile devices,infused with images,  are the level of engagement that brands   will need near-term,especially if   their goal is to inﬂuence the buying decisions of GenY

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • Winner of Three Be2Awards -London Social Media Week • 2013 -Best B2B Education & Learning Project • 2012 -Best B2B PR/Marketing Campaign • 2012 -Best B2B Education & Learning Project " • Named ‘Top 100 Design Tweeter’by DesignCrave • 12,000+ Twitter followers • 60,000+ Tweets • 25+ daily e-Newspapers MARKITECT.me -Awards & Recognition B2B Social Media   Marketing in the Architecture Engineering  Construction   Industry

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2013 All Rights Reserved MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2014 All Rights Reserved • MARKITECT.me Consulting • Social and Digital Media • Marketing and Communications • Industry Education • Conference Speaker • Marketer | Educator | Architect • Contact: mrj.faia@gmail.com • Resides in Austin,Texas Mark Johnson FAIA | CKD | AIBD

Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD Copyright © 2012 Mark Robert Johnson FAIA MARKITECT  Mark Johnson FAIA|AIBD|CKD   CrowdSourcing with  Pinterest+Twitter via #DesignPinThurs " Mark Johnson FAIA | CKD | AIBD Best Education and Learning Project   B2B Social Media Marketing in the   Architecture Engineering Construction Industry

CrowdSourcing with Pinterest + Twitter via #DesignPinThurs

MARKITECT.me