A slide show on the evolution of emotive and experiential communications and a glimpse into the serious applications of virtual reality. Useful for inspiration for any marketers considering virtual reality.

1. @brownbare
John Brown
Dad to Freddie
Husband to Lois
Global Director at Hotwire

2. Equipped with his five senses man
explore the universe around him
Edwin Hubble

3. Technological advancements are driven by our pursuit
for mimicking human interaction and experience
John Brown

4. Our earliest forms of communications
wanted to get across our experience of the world

5. The purpose of our communications hasn’t evolved much

6. But our ability to communicate an experience has

7. VR is the next chapter in experiential communications

8. Poll: What do you think will make VR pervasive?

10. Experience open heart surgery

11. Experience open warfare

12. Experience a terrorist attack

13. What can marketers learn?

14. Experience sponsorship

15. Experience a refugee crisis

16. Experience your hotel

17. VR is definitely open for business but
be careful of the pitfalls

18. Do you need to experience the story you’re telling?
Are you relying on the technology?
Could this be done better face to face?

19. Thank you