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Dubit's Casual Connect Presentation: Kids and Virtual Reality


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An abridged version of Dubit's 'Casual Connect' presentation - "Immersed in Play and Learning: Kids and Virtual Reality."
For a copy of the full presentation, contact

Published in: Data & Analytics
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Dubit's Casual Connect Presentation: Kids and Virtual Reality

  1. 1. Confidential - Dubit Immersed in Play and Learning: Kids and Virtual Reality David Kleeman, SVP Global Trends
  2. 2. Confidential - Dubit This is an abridged version of Dubit’s “Casual Connect” presentation. For the full deck, contact
  3. 3. Confidential - Dubit Strategy 5 People Product design sprints, business modelling and lean canvas, market sizing, and distribution strategy. Digital 38 People Development of beautiful apps, fun games, virtual reality experiences, websites, and SVOD platforms. Research 8 People Qualitative and quantitative research, product testing, global media tracking report, and evaluation.
  4. 4. Confidential - Dubit But… virtual reality isn’t for kids. Right?
  5. 5. Confidential - Dubit New technology often is sold on the basis of how good - educational - it’ll be for children. Once the market is saturated, kids become secondary. Virtual Reality: For Once Kids Follow
  6. 6. Confidential - Dubit Dubit Three-Prong Approach Research • UX, Engagement, Interest, Best Practices Production • Animation & live action Distribution • • 1st kids VR aggregator,
  7. 7. Confidential - Dubit Done: Oculus Testing for • Comfort, Ease, Usability • Engagement and Enjoyment • Differentiation from Other Gaming Platforms • Kids’ Own Game Concepts In Process: Establishing Best Practices with • Optometrists, Pediatricians • Child Development Experts • Dubit’s Engagement Benchmarking Model Dubit’s VR Research Agenda
  8. 8. Confidential - Dubit Kids & Virtual Reality: Physiology Prolonged use should be avoided, as this could negatively impact hand-eye coordination, balance, and multi-tasking ability. Gear VR Health & Safety Warnings
  9. 9. Confidential - Dubit Inter-pupillary Distance Need adjustable gear for kids Nearsightedness What’s the effect of simulated depth? Motion sickness Need fast gear and guidelines for knowledgeable production What We Need to Know
  10. 10. Confidential - Dubit Kids & Virtual Reality: Psychology Telepresence replaces television. Frank Biocca & Mark R. Levy
  11. 11. Confidential - Dubit At what age can children distinguish reality from virtuality? How do experiences in the virtual world influence empathy? What is the potential of VR for supporting kids with autism and other social-communication disorders? Can virtual reality promote focus and meditation? What We Need to Know
  12. 12. Confidential - Dubit Kids & Virtual Reality: Play Patterns Child development doesn’t change over time; the context in which children develop does.
  13. 13. Confidential - Dubit What can you do in VR that isn’t possible in another medium…or better in the real world? How much agency can you give kids in the virtual world? How do you safely incorporate movement? What will co-play be in virtual reality? What We Need to Know
  14. 14. Confidential - Dubit Kids & Virtual Reality: Creative Models VR is a canvas of space as video is a canvas of time. Seth Shapiro
  15. 15. Confidential - Dubit Kids & Virtual Reality: The Marketplace If you show me 20 ideas, I'll say 19 of them would be better in another medium Jeremy Bailenson, Stanford
  16. 16. Dubit -Dubit -16 David Kleeman SVP Global Trends @davidkleeman VR Downloads: VR Downloads for Kids: