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Communications Trends Report 2016


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This is Hotwire's 7th annual Communications Trends Report, go to to read the report in full to help plan your marketing and comms strategy for 2016.

Published in: Marketing
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Communications Trends Report 2016

  1. 1. #HWtrends
  2. 2. Websites will become a channel rather than an end-point #HWtrends
  3. 3. The traditional funnel model for purchases has been flipped #HWtrends
  4. 4. iOS has enabled ad blocking – but the industry isn’t ready #HWtrends
  5. 5. 2016 will be the year we finally stop targeting ‘millennials’ #HWtrends
  6. 6. Marketers will rely less on content calendars, more on gut instinct #HWtrends
  7. 7. Creating individual messages for every section of our audience #HWtrends
  8. 8. Great marketing campaigns are about providing a service #HWtrends
  9. 9. Consumers demand more experiences and less linear comms #HWtrends
  10. 10. Values hold communities together, but they need to actioned #HWtrends
  11. 11. As branding goes be cross-platform, so should messaging #HWtrends
  12. 12. 2016 is the year the industry gets it act together on online video #HWtrends
  13. 13. New privacy laws coming to a legal team near you #HWtrends
  14. 14. #HWtrends