Virtual Neighborhood is a company that aims to connect brick and mortar businesses to an online platform. It offers several apps and features, including allowing users to view products in 360 degrees, join an online sales team, play mini-games to win prizes, and more. The company works with shopping malls to install digital displays and provide other technologies to enhance the shopping experience and bring more traffic to physical stores.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
Egg was established in 1998 and provides integrated marketing services including campaign conceptualization, strategy, creative design, digital marketing, production and implementation. It develops marketing strategies and creative concepts for clients. Its services include branding, print and digital advertising, websites, videos and event production. It has worked with various corporate and previous clients both locally and globally.
The document proposes an idea for The Big Issue magazine to partner with Visa to provide contactless card readers to vendors. This would help vendors in an increasingly cashless society and promote Visa. It would change perceptions of vendors from charity cases to legitimate employees. Media would target areas of high contactless use like the underground. Overall the partnership aims to increase The Big Issue's circulation and challenge perceptions of homelessness.
Sephora is a global beauty retailer started in 1969 in France that was later purchased by LVMH in 1997. It operates over 2,000 stores globally including 280 in the US and Canada. Sephora pioneered the open-sell retail model and carries over 13,000 products from 250 brands. The company innovates through technology, social media, and services like beauty classes and apps.
BTL Brands - Brand opportunities from sofa to shelfBTL Brands
The document discusses opportunities for brands to engage shoppers throughout their journey from initial idea to purchase. It describes how brands can connect with shoppers at home through social media and digital advertising to trigger their interest. As shoppers travel to stores, brands can further engage them through mobile messages, events and sampling. Finally, in-store signage, displays and interactive elements guide shoppers to the brand's products and promote offers. The goal is to continuously engage shoppers across touchpoints to influence their purchasing decision.
When Lucky magazine launched in 2000, it took an unconventional approach to engaging fashion and beauty readers by taking inspiration from Asian catalog layouts. While initially criticized, it became successful with over 2.7 million readers. Lucky wanted to further redefine how fashion, technology and media intersected by taking readers from the print magazine to digital content and stores. They deployed Digimarc's digital watermarking technology and developed the Lucky Shopper app to allow readers to scan watermarks and codes in the magazine and access related interactive content like videos and coupons. This helped take readers from the print page into shopping aisles and beyond.
Connecting with a changing shopper and the future of retailJayant Murty
The future of retail is as much about physical spaces as mental spaces. At this Asian Retail conference at Bali I explored where physical meets virtual , where analog meets digital and where shoppers are intercepted by branded inspiration and information when they need them the most and not polluting or interrupting the consumers life or their life style
Pop up shops London, Birmingham, and Manchester. Love Creative Marketing will find your pop up space hire and provide you with first class sales teams that will drive sales.
Egg was established in 1998 and provides integrated marketing services including campaign conceptualization, strategy, creative design, digital marketing, production and implementation. It develops marketing strategies and creative concepts for clients. Its services include branding, print and digital advertising, websites, videos and event production. It has worked with various corporate and previous clients both locally and globally.
The document proposes an idea for The Big Issue magazine to partner with Visa to provide contactless card readers to vendors. This would help vendors in an increasingly cashless society and promote Visa. It would change perceptions of vendors from charity cases to legitimate employees. Media would target areas of high contactless use like the underground. Overall the partnership aims to increase The Big Issue's circulation and challenge perceptions of homelessness.
Sephora is a global beauty retailer started in 1969 in France that was later purchased by LVMH in 1997. It operates over 2,000 stores globally including 280 in the US and Canada. Sephora pioneered the open-sell retail model and carries over 13,000 products from 250 brands. The company innovates through technology, social media, and services like beauty classes and apps.
BTL Brands - Brand opportunities from sofa to shelfBTL Brands
The document discusses opportunities for brands to engage shoppers throughout their journey from initial idea to purchase. It describes how brands can connect with shoppers at home through social media and digital advertising to trigger their interest. As shoppers travel to stores, brands can further engage them through mobile messages, events and sampling. Finally, in-store signage, displays and interactive elements guide shoppers to the brand's products and promote offers. The goal is to continuously engage shoppers across touchpoints to influence their purchasing decision.
When Lucky magazine launched in 2000, it took an unconventional approach to engaging fashion and beauty readers by taking inspiration from Asian catalog layouts. While initially criticized, it became successful with over 2.7 million readers. Lucky wanted to further redefine how fashion, technology and media intersected by taking readers from the print magazine to digital content and stores. They deployed Digimarc's digital watermarking technology and developed the Lucky Shopper app to allow readers to scan watermarks and codes in the magazine and access related interactive content like videos and coupons. This helped take readers from the print page into shopping aisles and beyond.
The document provides an overview of Sapient's mobile and digital display capabilities for retailers. It discusses Sapient's work developing mobile apps, digital signage, and in-store experiences for brands like New Balance, Nike, and Coca-Cola. The document also proposes ideas for a PINK NATION mobile app and in-store digital experiences to engage customers for Victoria's Secret PINK.
The document outlines digital and luxury marketing strategies for Pray watches. It discusses focusing on mobile strategies as most interactions now occur on mobile devices. It emphasizes understanding the customer purchase journey across channels to better target affluent customers. The document also stresses the importance of an omnichannel approach to connect online and in-store experiences. Location-based technologies and apps can help close the gap between digital and physical stores. Luxury brands must create engaging content and experiences across all platforms to connect with new customers.
Sephora has successfully integrated digital technologies and mobile platforms into its marketing and shopping experiences. It understands that customers are digital and mobile, so it collects customer data to provide personalized service across online and offline channels. A key example is its Color IQ program, which uses a skin scanning device in stores and matches foundations to customers' skin tones, then enables them to browse and purchase product recommendations on mobile devices. By offering valuable content and empowering sharing, Sephora enhances customer relationships and drives sales.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
Love Creative Marketing is an experiential marketing agency that specializes in bringing brands to life through innovative face-to-face marketing solutions. It provides a wide range of services including pop-up shops and staffing, social media seeding, roadshows, ambient media, and event planning. The agency aims to create memorable brand experiences that drive word-of-mouth promotion and advocacy. It has worked with many major brands across industries to effectively launch new products and position its clients as thought leaders in their categories.
Georges-Edouard Dias, l'Oréal - Solocal Group UK Event Fashion, Luxury & Omni...Solocal Group UK
This document discusses how digital disruptions have transformed businesses from managing thousands to serving billions of customers. It outlines the shift from a business-to-consumer "push model" focused on shareholders to a customer-to-customer "network model" focused on customer value. Examples are given of how brands like L'Oreal are adapting to this new digital age by focusing on neighborhood retail, customization, and empowering customers through social media and mobile technologies. The importance of an integrated online and offline customer experience is emphasized.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
Sephora is doubling its marketing budget for new digital initiatives like social media, video, and mobile. It currently uses various touchpoints like stores, its website, Beauty Insider loyalty program, and shops within JCPenney. In 2010, its key marketing mix elements included print ads, direct mail, promotions, animations, email, search/display ads, and social media like Facebook, Beauty Talk, Twitter, and YouTube. It launched a mobile app but it had slow download issues and only supported iPhone. Sephora is exploring new opportunities like aggregators, collaborative relationships, and cross-branding as it seeks to define the optimal marketing mix and KPIs going forward.
The document outlines Sephora's marketing strategy for launching its first store in Mumbai, India. Activities included cladding a bus with branding and hiring dancers to promote the brand, giving out credit card vouchers, digital activations like contests on social media, and press engagements. A blogger collaboration program and influencer event with beauty bloggers and socialites was held prior to the store launch event featuring actress Kangana Ranaut. The objective was to promote Sephora as a one-stop beauty shop and build awareness of the brand's launch in Mumbai through an integrated online and offline marketing plan.
Big Fat Buzz is a fully integrated advertising and creative services agency; online, print and TVC.
Big Fat Buzz brings the expertise of strategy, technology, storytelling and marketing to build bold brands.
Sephora is a major cosmetics retailer present in over 30 countries with over 1,700 stores. On its Facebook page, Sephora communicates mainly about new products and promotions to its over 500,000 fans. While posts by Sephora generate many reactions from users, showing the success of using Facebook, Sephora does not always respond to customer complaints or information requests. To improve engagement, Sephora could focus more on customer service and interactive communication with fans about the brand's values in addition to new products.
The document discusses emerging trends in retail marketing, focusing on the growing importance of technology. It describes several ways retailers are using new technologies like augmented reality (AR), virtual reality (VR), robots, drones, and interactive digital displays to improve the customer experience and drive sales. Specifically, it provides examples of retailers using AR to allow virtual try-on of makeup, jewelry and furniture; VR to showcase fashion lines and simulated shopping experiences; and robots and drones to assist customers and enhance shopping. The document emphasizes that video is a powerful communication tool for retailers to engage customers, demonstrate products, and inspire purchases both in-store and online. It also stresses the importance of social media marketing and creating contextual campaigns that generate customer needs and remove barriers
This document provides a digital marketing strategy and media plan for AAT Holidays over a 6 month period. It begins with an understanding of the brand and outlines challenges specific to AAT such as less brand awareness, competition, and tight marketing budgets. The solution is to go digital with platforms like Facebook, YouTube, Instagram and Pinterest. An initial awareness campaign is proposed called "Millions of thrilling moments" to establish the brand. A diagnosis of the current technical, SEO and social media performance identifies areas for improvement. A media plan is then outlined including Google PPC, email, social media posts and videos. The monthly costs are estimated to be AED 6,100 with agency fees of AED 5,000
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
Big Foxx is a branding and technology company that provides services such as branding, website and mobile app development, online marketing, video production, and other services. They have worked with over 65 clients across 11 sectors including food and hospitality, manufacturing, apparel, and IT. Some of their case studies include developing branding, websites, and marketing campaigns for food chains, restaurants, jewelry brands, and film festivals. They aim to build trust and positioning for brands while leveraging technology to make processes fast and smart.
This slides pack highlights the key selling points of Magic Mirror to shopping malls and how it could bring the experience of shoppers to the next level and expanding network of tenants at the same time while generating revenue for your mall.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
The document provides an overview of Sapient's mobile and digital display capabilities for retailers. It discusses Sapient's work developing mobile apps, digital signage, and in-store experiences for brands like New Balance, Nike, and Coca-Cola. The document also proposes ideas for a PINK NATION mobile app and in-store digital experiences to engage customers for Victoria's Secret PINK.
The document outlines digital and luxury marketing strategies for Pray watches. It discusses focusing on mobile strategies as most interactions now occur on mobile devices. It emphasizes understanding the customer purchase journey across channels to better target affluent customers. The document also stresses the importance of an omnichannel approach to connect online and in-store experiences. Location-based technologies and apps can help close the gap between digital and physical stores. Luxury brands must create engaging content and experiences across all platforms to connect with new customers.
Sephora has successfully integrated digital technologies and mobile platforms into its marketing and shopping experiences. It understands that customers are digital and mobile, so it collects customer data to provide personalized service across online and offline channels. A key example is its Color IQ program, which uses a skin scanning device in stores and matches foundations to customers' skin tones, then enables them to browse and purchase product recommendations on mobile devices. By offering valuable content and empowering sharing, Sephora enhances customer relationships and drives sales.
It’s quite common for luxury brands to apply their strong branding values of exclusivity and differentiation to the online space. However, these values are often applied at the expense of user experience...
Love Creative Marketing is an experiential marketing agency that specializes in bringing brands to life through innovative face-to-face marketing solutions. It provides a wide range of services including pop-up shops and staffing, social media seeding, roadshows, ambient media, and event planning. The agency aims to create memorable brand experiences that drive word-of-mouth promotion and advocacy. It has worked with many major brands across industries to effectively launch new products and position its clients as thought leaders in their categories.
Georges-Edouard Dias, l'Oréal - Solocal Group UK Event Fashion, Luxury & Omni...Solocal Group UK
This document discusses how digital disruptions have transformed businesses from managing thousands to serving billions of customers. It outlines the shift from a business-to-consumer "push model" focused on shareholders to a customer-to-customer "network model" focused on customer value. Examples are given of how brands like L'Oreal are adapting to this new digital age by focusing on neighborhood retail, customization, and empowering customers through social media and mobile technologies. The importance of an integrated online and offline customer experience is emphasized.
Diptyque Paris - Social Marketing Case StudyAffinitive
Case study detailing Affinitive’s work for Diptyque Paris, the legendary French perfumer and maker of luxury scented candles, home fragrances and a body care collection.
Sephora is doubling its marketing budget for new digital initiatives like social media, video, and mobile. It currently uses various touchpoints like stores, its website, Beauty Insider loyalty program, and shops within JCPenney. In 2010, its key marketing mix elements included print ads, direct mail, promotions, animations, email, search/display ads, and social media like Facebook, Beauty Talk, Twitter, and YouTube. It launched a mobile app but it had slow download issues and only supported iPhone. Sephora is exploring new opportunities like aggregators, collaborative relationships, and cross-branding as it seeks to define the optimal marketing mix and KPIs going forward.
The document outlines Sephora's marketing strategy for launching its first store in Mumbai, India. Activities included cladding a bus with branding and hiring dancers to promote the brand, giving out credit card vouchers, digital activations like contests on social media, and press engagements. A blogger collaboration program and influencer event with beauty bloggers and socialites was held prior to the store launch event featuring actress Kangana Ranaut. The objective was to promote Sephora as a one-stop beauty shop and build awareness of the brand's launch in Mumbai through an integrated online and offline marketing plan.
Big Fat Buzz is a fully integrated advertising and creative services agency; online, print and TVC.
Big Fat Buzz brings the expertise of strategy, technology, storytelling and marketing to build bold brands.
Sephora is a major cosmetics retailer present in over 30 countries with over 1,700 stores. On its Facebook page, Sephora communicates mainly about new products and promotions to its over 500,000 fans. While posts by Sephora generate many reactions from users, showing the success of using Facebook, Sephora does not always respond to customer complaints or information requests. To improve engagement, Sephora could focus more on customer service and interactive communication with fans about the brand's values in addition to new products.
The document discusses emerging trends in retail marketing, focusing on the growing importance of technology. It describes several ways retailers are using new technologies like augmented reality (AR), virtual reality (VR), robots, drones, and interactive digital displays to improve the customer experience and drive sales. Specifically, it provides examples of retailers using AR to allow virtual try-on of makeup, jewelry and furniture; VR to showcase fashion lines and simulated shopping experiences; and robots and drones to assist customers and enhance shopping. The document emphasizes that video is a powerful communication tool for retailers to engage customers, demonstrate products, and inspire purchases both in-store and online. It also stresses the importance of social media marketing and creating contextual campaigns that generate customer needs and remove barriers
This document provides a digital marketing strategy and media plan for AAT Holidays over a 6 month period. It begins with an understanding of the brand and outlines challenges specific to AAT such as less brand awareness, competition, and tight marketing budgets. The solution is to go digital with platforms like Facebook, YouTube, Instagram and Pinterest. An initial awareness campaign is proposed called "Millions of thrilling moments" to establish the brand. A diagnosis of the current technical, SEO and social media performance identifies areas for improvement. A media plan is then outlined including Google PPC, email, social media posts and videos. The monthly costs are estimated to be AED 6,100 with agency fees of AED 5,000
The Honey Partnership is a marketing services agency that helps businesses grow and globalize. They specialize in social-creative services, combining social media with creative problem-solving. Their services include social strategy, PR and social management, brand and product launches, and creative campaigns. They have experience working with both B2C and B2B brands in various industries. Their case studies demonstrate success in building communities, creating viral content, generating media coverage, and supporting crowdfunding campaigns.
The document discusses how luxury brands are engaging with consumers online through digital strategies. It provides 10 ways luxury brands are connecting digitally, such as communicating their brand image and stories online, using social media to showcase events and products, and acting as cultural tastemakers by recognizing innovators. Examples are given of how brands like Hermes, Gucci, Cartier, and others are successfully utilizing these digital strategies.
We specialize in blending creativity and technological possibilities to add value to our clients’ businesses.
Reach out for techno-creative solutions and consulting on your business needs and pain points.
Local Marketing is projected to be a multi-billion dollar niche. This session will show how innovative affiliates can take advantage of opportunities in this niche in ways that no other channel can.
Experience level: Intermediate, Advanced
Target audience: Affiliates/Publishers
Niche/vertical: Local
Angel Djambazov, OPM, Custom Tailored Marketing (Twitter @djambazov)
Big Foxx is a branding and technology company that provides services such as branding, website and mobile app development, online marketing, video production, and other services. They have worked with over 65 clients across 11 sectors including food and hospitality, manufacturing, apparel, and IT. Some of their case studies include developing branding, websites, and marketing campaigns for food chains, restaurants, jewelry brands, and film festivals. They aim to build trust and positioning for brands while leveraging technology to make processes fast and smart.
This slides pack highlights the key selling points of Magic Mirror to shopping malls and how it could bring the experience of shoppers to the next level and expanding network of tenants at the same time while generating revenue for your mall.
The need for an Omnichannel marketing strategy
A single view of the customer - A single view of the user’s lifecycle
Drive significant ROI through Omnichannel marketing – Industry examples and best practices
How AI and machine learning can boost your Omnichannel campaign performance
This document summarizes a webinar about starting a daily deals business. It discusses how entrepreneurs are capitalizing on daily deals by putting themselves in the middle of the relationship between customers and merchants. The presenters will show how to start quickly without many typical startup requirements. Three fundamental truths about commerce are discussed as the basis for daily deals businesses. Attendees will learn strategies for marketing, driving traffic, and leveraging customer lists to profit from daily deals. The webinar promotes a software platform and services that automatically handle all aspects of running a daily deals business.
Outware Hackathon: The Future of Retail 2015 - Event Summary Outware Mobile
On Tuesday 22 December 2015, Outware Mobile held a hackathon themed ‘The Future of Retail’.
Eighty Outwarians participated. Eleven multi-disciplinary, self-formed teams created working, usable software in just eight hours.
Each team competed by building software products that would improve the Retail sector for customers, employees and Retailers. This video is a summary of the event and the projects created on the day.
Big Digital Umbrella's 12 do's and don'ts of luxury digital marketingJerome Pineau
Marketing and digital strategy for luxury brands has little in common with traditional marketing. Learn some of the key points to remembers with 12 do and don't tips of luxury digital marketing from your friends at Big Digital Umbrella, a marketing and digital strategy consulting firm focused on high-tech and luxury brand clients.
The document discusses several location-based platforms and apps including Foursquare, Facebook Places, Yelp, and others. It provides an introduction to current stats and a new paid media platform. Several case studies are presented including ones for Tasti D-Lite, Gap, Nike, 24 Hour Fitness, and Buffalo Wild Wings that demonstrate how these companies used location-based platforms for marketing. Additional location-based companies and apps discussed include Grindr, Highlight, Glancee, Sonar, RedLaser, myTown 2, Geoloqi, Shopkick, and Stickybits.
We represent the most successful platforms Globally in Africa.
Platforms that are innovative and add value to the digital advertising spectrum.
We focus on delivering value, insights and results.
Digital signage is no longer just for one-way display of advertisements, interaction through AR/VR, Omni Channel integration and AI recommendation further enhances in-store shopping experience.
Unlock Unstoppable Success with AIdvantage_ The Seductive Power of AI-Driven ...AMB-Review
As a tech enthusiast always on the lookout for groundbreaking solutions, I was intrigued when I came across AIdvantage, a platform promising to empower customers to sell AI software. Created by the reputable vendor Neil Napier, known for his innovation in the tech industry, AIdvantage offers a unique opportunity for both developers and businesses alike. After thoroughly exploring the platform, I can confidently say that AIdvantage has the potential to transform the way AI software is marketed and sold.
https://www.amb-review.com/aidvantage
#AIdvantageRevolution
#AIContentMastery
#UnleashAIExcellence
#AIdvantageSuccess
#ContentCreationElevated
#AIInnovation
#EmpowerWithAIdvantage
#AIContentMagic
#CreateWithAIdvantage
#AIdvantageTriumph
The Digital Product Blueprint: How to Create and Sell Digital Products That G...Lucky Gods
Ditch the 9-to-5 grind and build a digital empire that shines! ✨ "The Digital Product Blueprint" is your secret weapon, packed with insider hacks to transform your knowledge into cash-flowing digital gold!
Imagine:
**Waking up to automated sales notifications pinging your phone like clockwork! **
Sipping your latte while your digital products work tirelessly for you! ☕️
**Trading in "boss" for "entrepreneur" and designing your dream life! **
**Inspiring others to ditch the cubicle and embrace the freedom of digital income! **
Get ready to:
**Uncover the golden formula for crafting irresistible digital products people crave! **
**Master the art of identifying profitable niches that scream "buy me!" **
Craft compelling content that sells itself, day and night! ✍️
**Build a loyal tribe of customers who sing your digital praises! **
Unlock the secrets of marketing magic that turns strangers into raving fans! ✨
"The Digital Product Blueprint" is your roadmap to online freedom and endless income potential!
**So grab your copy, fire up your laptop, and prepare to launch your digital dream into the stratosphere! **
This slides pack highlights the key selling points of Magic Mirror to retail stores and how it could improve the in-store shopping experiences.
Refer: http://magicmirror.me/Industry/Interactive-Digital-Signage-for-Retail-Stores
Go strategic communication (pvt)company profile Go Strategic
Go Strategic Communications is a marketing agency that specializes in urban and niche communications. They develop targeted strategies for clients in cities and small, specialized markets. Their services include advertising, digital marketing, branding, and public relations. By understanding their clients' objectives and budgets, Go Strategic develops tailored solutions to help brands succeed and give them a competitive advantage through effective perception management.
The document discusses how 360 degree product videos can benefit online retailers. It notes that online shoppers now expect a more immersive and interactive experience when browsing products online. 360 degree videos provide an experience that is closer to seeing the product in person compared to static images. Research shows that online shoppers are more likely to purchase a product after viewing it in a video format. 360 degree product videos can increase engagement, conversion rates, and satisfaction while reducing returns. They provide a compelling product demonstration that helps customers make informed purchase decisions.
When we think about trade.Berry, we actually think about its community. We wanted a change, so we did it. We have designed a social platform for Traders, Analysts, Introducers and Networkers - all of them gathered in the same place, not by accident, but driven by the same passion and goals as yours: trading the financial markets.
Get your invitation & More materials on www.sales-am.com
The document provides an overview of 5 mobile startups: Cinemagram, GoldRun, Kiip, Square, and StarStar. For each startup, it discusses the value they provide consumers and brands, their applicability to different industries, how prominent branding opportunities are, and their level of ingenuity. Overall, the document evaluates and compares the startups to help brands understand emerging mobile technologies and platforms.
Gain 25% More Customers. Utilize Mobile MarketingChristi Tasker
Interested in FREE ways to use Mobile Marketing and still increasing sales by 25%? Don’t let another customer pass you by. Learn how to get in front of them for little or no cost in just minutes. Links to show how to claim your Facebook and Google places are included. We even show you how to claim your business on Yelp. Post a comment, let us know what you learned. Don't forget to subscribe to our channel for updates and online meetings where you can come to ask our Social Saviors questions.
Extended Reality Solutions for Digital MarketingSoftengi
Extended reality (XR) technologies like augmented reality (AR) and virtual reality (VR) can provide new digital marketing solutions. The pandemic has accelerated the need for more digital and remote customer experiences. XR allows customers to virtually "try before they buy" through mobile apps, 3D product configurators, and virtual tours. These solutions engage customers and reduce risks compared to traditional in-person shopping. Emerging XR technologies may transform digital marketing.
Trends Shaping Digital Experience | Retail's Digital Summit 2016 | The Future...Andrea Puerari
The document summarizes key trends shaping the digital retail experience discussed at Retail's Digital Summit. Mobile is highlighted as the starting point for digital engagement, and trends include using virtual and augmented reality to enhance the customer experience, leveraging machine learning and customer data to personalize experiences, and ensuring seamless integration between online and in-store shopping.
Digital signage provides targeted advertising and marketing opportunities for retailers in shopping centers. Each store can promote their own products while also featuring offerings from nearby retailers, driving more cross-traffic between stores. This micro-network marketing approach benefits both tenants and shopping center management. Management can generate additional revenue while helping tenants increase sales and differentiating their center from competitors through this community cross-promotion using digital signage technology.
Dive into a journey of creating memorable and unforgettable consumer moments by seamlessly merging digital, technology and
experiential marketing techniques.
How to Implement a Strategy: Transform Your Strategy with BSC Designer's Comp...Aleksey Savkin
The Strategy Implementation System offers a structured approach to translating stakeholder needs into actionable strategies using high-level and low-level scorecards. It involves stakeholder analysis, strategy decomposition, adoption of strategic frameworks like Balanced Scorecard or OKR, and alignment of goals, initiatives, and KPIs.
Key Components:
- Stakeholder Analysis
- Strategy Decomposition
- Adoption of Business Frameworks
- Goal Setting
- Initiatives and Action Plans
- KPIs and Performance Metrics
- Learning and Adaptation
- Alignment and Cascading of Scorecards
Benefits:
- Systematic strategy formulation and execution.
- Framework flexibility and automation.
- Enhanced alignment and strategic focus across the organization.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
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Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
3. Virtual Neighborhood is connecting and
bringing all brick and mortar businesses to an
online virtual platform. A truly immersive
experience in the palm of your hand.
Join the Neighborhood and become a VN
Member. Challenge yourself and join the online
social media sales team and learn to make
extra money using the Shopping Guru App
feature and feel the full power of the Virtual
Neighborhood.
Virtual Neighborhood
3
4. Keep connected, meet new people, interact with immersive
environments and engage in a new online lifestyle
experience.
Make your mark and win local promotional campaign
challenges on the VN Zingy APP.
Shop anytime and anywhere with the use of the Zingy Spin
360 app feature.
Play VN multi-player Mini-GameZ and win limited edition
merchandise and Shopping Guru badges.
Trade points for products or redeem products from
promotional items from the mall.
4
Virtual Neighborhood
5. Values our partners and share their values
We set a goal and collaboratively work together to achieve results.
VN brings new online strategies implemented into the shopping
environment catered to individual cities.
Understanding of the local market and spending behaviors is
important to us.
Identifying cultural barriers is key to penetrating markets.
Working with our partners, we magnify their strengths and provide
solutions to resolve their weaknesses.
Virtual Neighborhood
Breaking Paradigms & Disrupting Markets to bring
revolutionary new strategies & solutions
5
6. Virtual Neighborhood works hand in
hand with Shopping Mall property
management companies in National
Partnership programs throughout
Canada, the United States, Europe and
Asia.
Virtual Neighborhood delivers new
strategies to drive and maximize
shopping traffic and increase sales.
National
Partnership
6
7. Solution
Neighborhood – Social Media chat, message & sharing
Shopping Guru – Online Sales Team
Spin 360 – Online shopping
Trendzone – Social Media Retailer & Merchant Product Posting
VN Portal – Holographic Advertisement and APP User QR Code login
VN Park Lounge – Online Sales Pick-Up Center
VN Gamezone – Multiplayer mini App shopping games
Digital & Web Consultancy
Website & Applications Development
Content Management System
Social Media Management
Smart Phone Applications
Promotional Campaigns and APP promotions
Total Solutions to the Digital Business World
Zingy App Features
7
8. The Power of True
Connectivity
Stay Connected
Neighborhood gives you the power of ultimate
connection and social network interaction.
Stay connected with close friends & family.
Become a Neighbor and join in the most
exclusive and trendy social media platform.
8
9. Featured Functions
• Text Messaging
• Voice Over Chat
• Video Conferencing
• Photo & Video Sharing
• Find & meet nearby Neighbors
• Organize luncheons, coffee, happy hour,
get-togethers, dinner, movies and more
• Read and post trending topics and products
or simply share your special moments on
all social media platforms using BLAST
POST
• See the world in a new perspective and
stay connected anywhere you go
9
10. Making A Difference
If you love shopping, know your products and
have a talent and gift for spotting trends, then
you are an excellent Shopping Guru prospect.
Join the VN Zingy sales team and earn elite
ranking for top sales.
Created for people who want to make extra
income on their own time. The mobile
shopping Guru feature gives you exclusive
access to sales, discounts and promotional
sales and bulk order pricing.
10
11. Achieving Maximum
Potential
As a Shopping Guru, you become ambassadors to
your choice of retail merchants. With exclusive
sales prices, you act as your own boss. Set your
own pricing strategy, sell in bulk or auction off
special limited edition items.
Utilize customizable virtual conference chat rooms.
You have access to a huge range of 360 products
and information that you can use as sales tools.
Start making extra cash and sell to your followers.
With your charisma and intuition, make sales and
extra cash or redemption points beyond your wildest
dreams.
11
12. 12
Find Your
Special Guru
Looking for special discount rates and
exclusive offers? Tap into the Shopping
Guru and find the experts you need to make
informative shopping decisions.
Gurus have access to prices that are not
available in the public retail stores, so take
advantage and save on shopping.
Go through the list of Shopping Gurus, find
the one that shares your same taste and
style.
Chat and view product information and
enjoy the personalization and customer
service you deserve.
13. Earning Your
Guru Badges
Stand out in the crowd. Earn top sales
and upgrade your badge to the ultimate
Elite Guru status for exclusive discount
pricing.
The more sales you make, the more
accumulative cash, redemption points
and status upgrade points you will
receive.
Higher level Gurus will have privilege to
even higher discounts and bulk sales
options.
Break away from the crowd and
reach your maximum potential
13
14. True Shopping Power
and Convenience
Virtual Neighborhood introduces
Spin 360
Enjoy the true immersive shopping experience
in the palm of your hand.
Choose your favorite stores in the network of local
malls and freely view all the new products in a
truly 360 environment.
See the item that interest you and click to open up
the 360 product viewer. Rotate the product, zoom
in to see all the intricate details.
14
15. Shop till you Drop
Shop anytime, anywhere at your
own convenience
Understanding your Product
Experience a complete easy to use and
functional interface that gives you
comprehensive product information for
informative purchases.
Like, Click, Buy & Pick-Up
Don’t like line ups and don’t like waiting
for mail deliveries? Spin 360 is as easy
as:
like, click, buy and pick-up at your local VN
Park Lounge located in every shopping
mall partnering with Virtual Neighborhood.
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16. User Interface
• 360 interactive store panorama
• 360 interactive products
• Product Detail
• Available Size
• Available Colors
• Product Videos
• Promotional & Media Ads
• Related Product Searches
16
17. Virtual Neighborhood is equipped
with state of the art photography
equipment that allows products to be
rendered 360 degrees.
Life size models can also be
photographed and rendered into 360
interactive programs.
VN team handles all product
deliveries from retailers: tagging &
categorizing, photographing and
repacking for delivery back to clients
in a simple and efficient workflow.
360 Product
Workflow
17
18. The Neighborhood Watch
Be well informed about all the latest trending topics, products and
services in the TrendZone.
See what is happening in your Neighborhood. Read and post, express
your feelings, comments and share to the world.
Video and Photo post are updated daily by Neighbors and retailers
around the world. Be the first to see what is HOT & NOT!!!
The largest shopping retailer posting network is available to you
through the Virtual Neighborhood TrendZone features.
18
19. Breaking Paradigms
Catering to the true demands of the community
with personalization & customization
Promote to the World
TrendZone is the feature that allows all retail merchants to make daily
post of new and hot products and services. Find visually captivating
media ads and campaigns promoted to all Neighbors.
Like the ad, simply click to get into Spin 360 to purchase.
Casual, Fun & Sharing
Sharing has never been so fun and informative.
Where Dreams Come True
Shopping has always been a one way street. Retailers come out with
new products, you like and you buy. With TrendZone, you now have
access to a powerful social media platform to suggest wishlist
products from Retailers.
19
20. Fashion
Challenges
Imagine an app feature that lets you express
your creativity and sense of style through the
vast network of brands and showcased to
millions of online users.
Become a Zingy Stylist to win cash prizes,
win fashion apparel and become an instant
superstar and shopping idol.
Build a new career by making
recommendations to Zingy community.
20
Stylistic
21. Mass Gaming
Collaboration
Imagine multiplayer mini-app games where
you can win actual prizes of value.
VN brings multiplayer mini-app games to all
members in the Neighborhood.
Shopping theme related games as well as
other fun new adventure and puzzle games
will be available for members to play and
earn points redeemable for promotional
prizes in the shopping mall.
21
22. Viral Augmented
Reality Gaming
Campaigns
VN will be launching mass collaborative
augmented reality shopping mall scavenger
hunt gaming campaigns.
VN will work hand in hand with retailers and
name brands to provide missions and task
within the shopping malls to collect items, solve
puzzles and battle for the #1 spot ranking.
Prizes will can be won and continual missions
will emerge with new brand name campaigns.
Gamerzone players can trade points, complete
mission badges, solve and find clues and hints
with each other to strategically fight for the
ultimate shopping mall domination.
22
23. VN Strategic Affiliates
Robotic Mannequin Technology
23
Innovative Technology
Zingy pioneers the Spin 360 product shopping
experience with apparel size viewing options so online
shoppers have confidence that their purchased items are
a perfect fit
Dimension: Min. 23.5cm x 40cm x 177cm
Max. 29cm x 47cm x 177cm
Girth Size range Bust: 78-100cm
Waist: 64-84cm
Hip: 89-108cm
Global Size:
CB Neck to waist: 37.5-40cm
G1 G2 G3 G4 G5 G6
US 2 4 6 8 10 12
UK/AU 6 8 10 12 14 16
DE/NL/DK/
SE
32 34 36 38 40 42
FR/ES/IT 34 36 38 40 42 44
Bust 82 86 90 94 98 100
Waist 65 68 72 76 80 84
Low Hip 89.5 94.5 97.5 101.5 105.5 107
CB Neck
to Waist
37.5 38 38.5 39 39.5 40
24. Neighborhood Treasures
Trade using the Apples to Apples approach
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wapgo
Tired of your old things? Go to the
Swapgo marketplace to make direct
trades for similar type items with
other Zingy users
Mix and Match!
Post your used product in a similar
category. Receive offers and swap
when you see something you like.
Shop & Buy more at the Spin 360
store to find matching apparel for
your newly swapped items
Swapgo - Where Gems & Vintage
items are found
Direct T-Shirts & Tank Top Swaps
25. Immersive & Captivating
Virtual Neighborhood is pioneering state of the art technology
in shopping malls with the newly developed holographic
advertising displays visible from all 4 sides. The VN Portal is
also equipped with 50” interactive screens on each lower
section of the display featuring daily TrendZone Ad posts .
In mall VN Portals are strategically positioned in high traffic
locations and junctions where maximized exposure for all
digitally intriguing holographic advertisements can promote
and entertain shoppers.
QR Code Login Daily Prizes & Rewards
The more often you login with your unique Neighborhood QR
code at the mall, the higher your chances to win daily and
monthly mega prizes.
With this added feature, shoppers can also scan QR codes for
daily promotional discounts that makes coming to the mall a
routine habit.
Prizes range from complementary meals, movie tickets,
product prizes, special discount coupons, to monthly mega
prizes such as vacations and retreats.
With this much excitement and prizes,
shopping will no longer be a weekend hobby
25
26. Holographic Advertisement
Digital life like holographic advertisements will be running
throughout the shopping hours.
Advertisers will no longer have to settle for looping and static Ads as
they can now choose dynamic Ads to be set on particular time slots
that match up with their target audience shopping habits. Make
each Ad spot count and optimize exposure.
Ads will be streamed simultaneously in malls across Canada and
United States.
30 second slots, 1 minute slots and promotional advertising
campaign short movies are available for all retail merchants.
Interactive Promotional Displays
The 50” interactive displays surrounding the machine will have
TrendZone postings so shoppers can see what is hot and trending.
Merchants can also take advantage of these beautiful displays to
place video Ads, photo print Ads during their chosen primetime slots.
The end of looping Ads and static advertisements.
Experience the evolution
26
27. Shop & Relax
VN VIP Shopping in Mall Lounges
Purchase online and pick-up your order at any one of the in mall
VN Park Lounges.
The VN Park Lounges is an exclusive lounge for all Neighborhood
members who have purchased online products and wish to try
out sizes and colors before final check out.
Absolute Convenience
VN values their customers and the new VN Park Lounge is a
new concept that places online sales pick-up depots inside
shopping malls.
Total Relaxation
Escape the noise of the mall after a long day of shopping.
Enter into the Zen environment that lets you sit back and
relax before another round of shopping.
Social Meeting
Whether it is for picking up online orders or simply
socializing with fellow neighbors, VN Lounge is open to all VN
Members.
VN members can now experience a level of
pampering that is suitable for Royalty!
27
28. VN Beacon Ebenezer 7
The VN Beacon station is to be located at all entrances of
the shopping mall facility to enable Zingy APP users to
login with their unique QR Code every time they visit any
Ivanhoe Cambridge Shopping Malls.
Cash Prize and Rewards
Virtual Neighborhood is putting in $2,000,000.00 CAD in
cash and prizes to draw traffic back into Ivanhoe
Cambridge shopping malls.
Cash Prizes of $10,000, $25,000 will be given out every
quarter in the year and additional small cash prizes,
products, gift certificates and also trips for couples and
family will be given out in the intentions bring awareness
and interest of shoppers to come into the malls.
Win Big – Shop Big – Win More – Shop More
VN bringing back shopping traffic
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41. What we do?
• Digital Platform Development
• Social Media Marketing
• Search Engine Marketing
• Word of Mouth Marketing
• Email Marketing
• Digital Advertising
• Social Listening
Digital
Omni-Channel
Marketing
On-Line Strategies
41
44. Certifications
• Google Analytics Qualified
• Web Analytics Professional
• Google AdWords Certified
Skills
• Ecommerce Tracking
• Conversion Tracking & Optimization
• Google Website Optimizer
• Organic SEO
• Google AdWords Campaign Optimization
• PPC Campaigns (Google, Yahoo!, Facebook)
• Landing Page Optimization
• Photography team specialized in Panoramic and 3D products
44
45. How consumer undergoes before
making a purchase. It involves
awareness for the need for a
product, a search for information,
evaluation, make decision and then
post-purchase interactions. In
which, all could be enhanced and
refined with all kinds of digital
media.
Consumer Understanding
45