Virtual Health + Care Design School - Week 4: Ideation & Analogies

IDEATION
Step Three
(Let’s start brainstorming)

Live tweet with us
@Design4AHS
#DesignSchool

So… journey
mapping… any
complaints?

This week
#DesignSchool@Design4AHS
Annie Valdes has spent almost 20 years working
in and teaching human-centred design. After a
decade at IDEO, an award-winning global design
consultancy, she is now Principal at Design
Tugboat, working as an independent innovation
coach, consultant and design researcher with a
focus on design for health and wellbeing.

ALBERTA HEALTH SERVICES | VIRTUAL DESIGN SCHOOL ANNIE VALDES | DESIGN TUGBOAT | NOV 6 2019
VIRTUAL DESIGN SCHOOL
IDEATION
!1
ALBERTA HEALTH SERVICES
NOVEMBER 6, 2019

GFL • DECEMBER 2017ALBERTA HEALTH SERVICES | VIRTUAL DESIGN SCHOOL ANNIE VALDES | DESIGN TUGBOAT | NOV 6 2019SECTION 2
useful useless useful
Issued by HSBC Holdings plc.
useless
Issued by HSBC Holdings plc.
A different point of view is simply the view
from a place where you’re not.
yourpointofview.com
work play play work

THE SECRET TO "CREATIVITY"?
!7

DESIGN ISN'T INVENTING
!8

DESIGN THINKING STEALS
FROM THE WORLD
!9

GFL • DECEMBER 2017ALBERTA HEALTH SERVICES | VIRTUAL DESIGN SCHOOL ANNIE VALDES | DESIGN TUGBOAT | NOV 6 2019 10
(Totally legit
instance of
copying)

DESIGN IS REFRAMING
!11

OPPORTUNITY AREAS
Translating insights into opportunities is about moving from the
current state to envisioning future possibilities.
Opportunities are a springboard for ideas and solutions.
from complaining to imagining a better reality

FROM NEEDS TO OPPORTUNITIES
Framing your challenge as a How Might We question sets up to take
action on what you've learned. ‘How Might We’ (HMW) is a question
designed to spark and direct the ideation process.
HOW
assumes there are solutions
out there—it provides
creative confidence.
says we can put ideas out
there that might or might
not work—either way, it’s
okay.
says we’re going to do it
together and build on
each other’s ideas.
MIGHT WE

ALBERTA HEALTH SERVICES | VIRTUAL DESIGN SCHOOL ANNIE VALDES | DESIGN TUGBOAT | NOV 6 2019 14
WHAT IS BRAINSTORMING?
• A semi-structured, team-based approach to
rapid idea generation
• A starting point to spark ideas, not an end in
itself
• A skill you have to practice to be good at

HOW IT’S DIFFERENT
NORMAL THINKING
• Get a good single
answer
• Simultaneous ideation
and analysis
• Unstructured
• Serious

HOW IT’S DIFFERENT
NORMAL THINKING
• Get a good single
answer
• Simultaneous ideation
and analysis
• Unstructured
• Serious
BRAINSTORMING
• Get as many answers
as possible
• Analysis only after
ideation period
• Structured
• Playful

WHY BRAINSTORM?
• Generate a lot of ideas in a little time
• Get different perspectives
• Build excitement

ALBERTA HEALTH SERVICES | VIRTUAL DESIGN SCHOOL ANNIE VALDES | DESIGN TUGBOAT | NOV 6 2019 !18
IDEO U
HOW IT’S DONE
https://www.youtube.com/watch?v=VvdJzeO9yN8

Yes and…
WORDS TO USE

Yes and…
Building on that…
WORDS TO USE

Yes and…
This idea
is called…
Building on that…
WORDS TO USE

THE RULES

MAKING GREAT POST-ITS
GOOD
The idea is captured
concisely.

GOOD
concisely.
BETTER
It’s written boldly.

GOOD
concisely.
BETTER
It’s written boldly.
BEST
There’s a sketch.

THE RULES

SORTING & CLUSTERING
Sort and cluster the ideas your
team came up with.
• Similar approach
• Similar technology
• Similar form
HMW…

VOTING & SELECTION
Give everyone on the team 3 to 6
sticky dots.
Let each person vote.
Consider the ideas which have the
most votes.
• Which can be combined?
• Which are most different?
HMW…

HOSTING A BRAINSTORM
!37

Post-its and Sharpies
WHO
Select a facilitator
Group of 6-8 max
Invite diverse
perspectives

WHAT
Provide inspiration
and context
Choose which HMWs
for each session
WHO
Group of 6-8 max
Invite diverse
perspectives

WHAT
Provide inspiration
and context
Choose which HMWs
for each session
WHO
Group of 6-8 max
Invite diverse
perspectives
WHEN
Consider energy levels
throughout the day
Reserve 45-60 mins

WHAT
Provide inspiration
and context
Choose which HMWs
for each session
WHO
Group of 6-8 max
Invite diverse
perspectives
WHERE
On your feet—this isn’t
a sit-down exercise
It’s okay to be noisy
WHEN
Consider energy levels
throughout the day
Reserve 45-60 mins

THE PROCESS
Intro the topic Warm-up Solo-storm Group-storm Switch it up Sort and Select

REMEMBER
• Design isn’t inventing, it’s reframing
• The muscles and mindsets of design thinking get
stronger with use—practice them!
• Trust the process

Q + A

Analogies help us relate ideas.
@DesignInHealth

This thing : That thing :: This other thing : That Other thing
@DesignInHealth

Doctor : Hospital :: _____________________
A. Sports Fan : Stadium
B. Cow : Farm
C. Professor : College
D. Criminal : Jail
E. Food : Grocery Store
@DesignInHealth

Telling your Doctor about an embarrassing problem is like…
@DesignInHealth

A trauma patient coming into a busy ER is like…
@DesignInHealth

Analogies in help … to inspire us.
…get us unstuck.
…attack our biases and blind spots.
…keep us from reinventing the wheel
…let us apply existing mental models elsewhere.
@DesignInHealth

Activity for the week
#SprintSchool@Design4AHS

Key takeaways
Everything is a remix
Practice makes imperfect
Creativity is contagious

Next Week
Marlies van Dijk is the founder and leader of
the Design Lab. The Design Lab was struck in
2016 and made up of a creative team who
support teams to solve complex problems
using human centred design. She is a self-
proclaimed rebel and is not afraid to be
disruptive even in bureaucratic organizations.

Get in touch
Let's chat: Design.Lab@ahs.ca
@Design4AHS
@Design4AHS
D4AHS.com

Virtual Health + Care Design School - Week 4: Ideation & Analogies

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Virtual Health + Care Design School - Week 4: Ideation & Analogies