The document outlines two creative design campaigns for Abu Dhabi University's Dubai campus - one targeted towards parents and one towards students. The parents campaign's concept is "Best Education, Best Investment" and focuses on investing in a child's education. The student campaign's concept is "Hello Dubai! Scan the Future" and uses the QR code as inspiration to help students easily find the right educational destination in Dubai. Both campaigns would utilize newspaper ads, billboards, online banners, brochures and leaflets to promote Abu Dhabi University.