Virtual forum September 2013, iMapLibraries

1. iMapLibraries: A National Leadership Forum Grant School of Library and Information Studies & FREAC Florida State University Virtual Forum No. 2 Tallahassee, FL September 18 - 19, 2013

2. Project Leaders: Christie M. Koontz, GeoLib Program School of Library and Information Studies Dean Jue Florida Resources and Environmental Analysis Center (FREAC) Lorri Mon School of Library and Information Studies Laura Spears School of Library and Information Studies

3. Agenda • Project Review • Status Updates – Library Geographic Market Area Mapping • Default Mapping • Define Your Own • Market Segmentation – Social Media Activities – White Paper Outline • Open Discussion

4. 1) Identify public library outlets serving diverse markets using computerized mapping 2) Involve librarians and other public library interest groups in face-to-face as well as virtual meetings and social media 3) Document the necessary steps to help those individual public libraries better serve their diverse user populations Our IMLS National Leadership Forum Grant

5. Long-term Project Impact To identify and help develop regional and national library demonstration projects that will guide the improvement, measurement, and validation of each public library outlet as place in serving the diversity of populations within the local community.

6. Year 1 Products • White paper describing the best practices, guidelines, courses of actions, and policies for helping the IMLS meet its library diversity goals • Web map of U.S. library locations with socioeconomic and demographic data of relevance to libraries

7. Default Geographic Market Areas

8. DIY Geographic Market Areas

9. Market Segmentation

10. Social Media

11. iMapLibraries Social Media: Google Fusion What Classes/Workshops do Libraries Offer? Our project using Google Fusion & Social Media to “Put Your Library on the Map” – libraries serving diverse communities & lifelong learners Classes Map: http://bit.ly/classesmap Add Your Library’s Classes: http://imaplibraries.org/register.html iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley Classes in: Computers, ESL, Government, Workforce, Health and “Other”

12. iMapLibraries Social Media: Google Fusion What Spanish Services Do Libraries Offer? Add Your Library: http://www.imaplibraries.org/spanishservices.html Spanish Map: http://www.imaplibraries.org/spanishservices/ iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

13. iMapLibraries Social Media: Google Fusion Other Special Services for Diverse Users? What other special services do libraries offer to diverse users e.g.: Seniors Homeless Veterans Job Seekers Children Minorities And other special user groups? Add your library for Senior Services: http://imaplibraries.org/socialmediaforms.html#seniorservices

14. iMapLibraries Social Media: Google Fusion Special Spaces for Special People? What special spaces do libraries offer for people in the community? Makerspaces/FabLabs Meeting Rooms Auditoriums TeenSpaces/KidSpaces Computer Labs Other spaces? Add Your Library – Special Spaces http://imaplibraries.org/socialmediaforms.html#specialplaces

15. iMapLibraries Social Media: Google Fusion How Do Libraries Help in Disasters? What roles do libraries play and what services do libraries provide when disaster strikes the community? iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley Add Your Library: Emergency Services http://imaplibraries.org/socialmediaforms.html#emergencyservices

16. Losing Libraries (July 18, 2013 ) Let’s get to know a little more about these 22 branch libraries slated for closure: Model City Branch Library has an art display of museum quality African textiles and African sculpture, and special collections for adults and children on African-American history, culture and literature. Model City serves African-American, Haitian and Hispanic populations. Lemon City Branch Library is located in “Little Haiti” and Little River Branch Library is located in the heart of the Haitian community. Hialeah Gardens Branch Library serves a largely Hispanic community. Many libraries offer special programs tailored to their communities such as Spanish language computer classes at Hialeah Gardens Branch Library, Concord Branch Library, and Palm Springs North Branch Library. Little River Branch Library offers computer literacy classes for seniors. The libraries offer places for kids to study, learn, and play. Culmer/Overtown Branch Library was Miami-Dade’s first child-focused branch, with 60% of the collection devoted to items for kids. These 22 libraries also offer a local “safety net” of free access to computers, wifi and Internet for local communities. For example, 8 computer terminals and 6 laptops are available at Sunset Branch Library; 21 computers at Fairlawn Branch Library; more than 25 computers athttp://imaplibraries.wordpress.com/2013/07/18/losing-libraries/

17. Who Loses When Libraries Close? (July 18, 2013 ) For families with children, libraries offer an alternative to the streets as a safe space in the local community for kids and teens to play, read, and participate in learning activities. Among the 22 Miami Dade communities at risk of closing libraries, eight in particular have more than 40% of households as families with children: Doral, Country Walk, West Kendall, Hialeah Gardens, Lakes of the Meadow, Golden Glades, Opa-Locka, and Model City. Among renters living in the 22 communities, at least 14% or more did not own a car for the library market areas of South Shore, Model City, Civic Center, Culmer/Overtown, Little River and Lemon City. Among the communities slated to lose their libraries, two that had per capita average incomes close to the federal poverty line for individuals ($11,490) were: Model City and Opa-Locka. The libraries with over 50% Black populations in their local market areas were Golden Glades,Model City, Opa-Locka and Little River. The libraries in market areas with over 50% Hispanic populations were Hialeah Gardens, Concord, Fairlawn, Lakes of the Meadow, Shenandoah, Civic Center, Sunset, Doral, West Kendall, Country Walk,Tamiami, Virrick Park , North Shore and Culmer/Overtown. http://imaplibraries.wordpress.com/2013/07/24/who-loses-when-libraries-close/

18. How Do You Choose Which Libraries to Close? (July 18, 2013 ) In this post, we analyze the socioeconomic and demographic characteristics of the people who are likely being served by each of the 22 Miami Dade County library branches that were recently chosen to be closed, and we compare their characteristics with the branches that are to remain open. 1) The closed libraries serve a higher percentage of Hispanics than the libraries that will remain open. 2) Closed libraries have a lower percentage of English-speaking households and a higher percentage of Spanish-speaking households 3) Closed libraries have a higher percentage of households speaking an Indo- European language with a higher degree of linguistic isolation than libraries that will remain open. 4) The average median income, average per capita income, and average housing value for the Census block groups within the library’s market area is noticeably lower for those libraries that will be closed as compared to the libraries that will remain open. http://imaplibraries.wordpress.com/2013/07/26/how-do-you-choose-which-libraries-to-close/

19. Are Library Closures Fair to Everyone? (July 30, 2013) Our study also noted that libraries to be closed serve areas with a higher percentage of households of other races with more linguistic isolation than the libraries remaining open. Over 10% of the households in the library market areas of Little River and Lemon City are linguistically isolated, the highest percentages in Miami Dade County. Another way to look at equity and fairness is to examine the library usage statistics at the various branches 1) the to-be-closed Model City branch serves one of the poorest areas of the county, it is estimated to have one of the ten highest branch usages of PCs (.488 vs. .356 county-wide) as well as door count among all the branches (2.273 vs. 1.478 county-wide). 2) 2) the to-be-closed Lemon City branch has one of the three highest per person usage of any Miami-Dade county library based upon the gravity model (3.187), with only the Main Library and the Miami Beach Regional Library being higher (10.988 and 3.813, respectively) The Lemon City branch also serves a high percentage of renters with limited transportation options as well as high numbers of social security recipients http://imaplibraries.wordpress.com/2013/07/30/are-library-closures-fair-to-everyone/

20. iMapLibraries Social Media: Google Fusion What Classes/Workshops do Libraries Offer? Our project using Google Fusion & Social Media to “Put Your Library on the Map” – libraries serving diverse communities & lifelong learners Classes Map: http://bit.ly/classesmap Add Your Library’s Classes: http://imaplibraries.org/register.html iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley Classes in: Computers, ESL, Government, Workforce, Health and “Other”

21. iMapLibraries Social Media: Google Fusion What Spanish Services Do Libraries Offer? Add Your Library: http://www.imaplibraries.org/spanishservices.html Spanish Map: http://www.imaplibraries.org/spanishservices/ iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley

22. iMapLibraries Social Media: Google Fusion Other Special Services for Diverse Users? What other special services do libraries offer to diverse users e.g.: Seniors Homeless Veterans Job Seekers Children Minorities And other special user groups? Add your library for Senior Services: http://imaplibraries.org/socialmediaforms.html#seniorservices

23. iMapLibraries Social Media: Google Fusion Special Spaces for Special People? What special spaces do libraries offer for people in the community? Makerspaces/FabLabs Meeting Rooms Auditoriums TeenSpaces/KidSpaces Computer Labs Other spaces? Add Your Library – Special Spaces http://imaplibraries.org/socialmediaforms.html#specialplaces

24. iMapLibraries Social Media: Google Fusion How Do Libraries Help in Disasters? What roles do libraries play and what services do libraries provide when disaster strikes the community? iMapLibraries Social Media Team: Dr. Lorri Mon and students Laura Spears, Jisue Lee, Nathaniel Ramos Jr. & Twanisha Presley Add Your Library: Emergency Services http://imaplibraries.org/socialmediaforms.html#emergencyservices

25. Losing Libraries (July 18, 2013 ) Let’s get to know a little more about these 22 branch libraries slated for closure: Model City Branch Library has an art display of museum quality African textiles and African sculpture, and special collections for adults and children on African-American history, culture and literature. Model City serves African-American, Haitian and Hispanic populations. Lemon City Branch Library is located in “Little Haiti” and Little River Branch Library is located in the heart of the Haitian community. Hialeah Gardens Branch Library serves a largely Hispanic community. Many libraries offer special programs tailored to their communities such as Spanish language computer classes at Hialeah Gardens Branch Library, Concord Branch Library, and Palm Springs North Branch Library. Little River Branch Library offers computer literacy classes for seniors. The libraries offer places for kids to study, learn, and play. Culmer/Overtown Branch Library was Miami-Dade’s first child-focused branch, with 60% of the collection devoted to items for kids. These 22 libraries also offer a local “safety net” of free access to computers, wifi and Internet for local communities. For example, 8 computer terminals and 6 laptops are available at Sunset Branch Library; 21 computers at Fairlawn Branch Library; more than 25 computers athttp://imaplibraries.wordpress.com/2013/07/18/losing-libraries/

26. Who Loses When Libraries Close? (July 18, 2013 ) For families with children, libraries offer an alternative to the streets as a safe space in the local community for kids and teens to play, read, and participate in learning activities. Among the 22 Miami Dade communities at risk of closing libraries, eight in particular have more than 40% of households as families with children: Doral, Country Walk, West Kendall, Hialeah Gardens, Lakes of the Meadow, Golden Glades, Opa-Locka, and Model City. Among renters living in the 22 communities, at least 14% or more did not own a car for the library market areas of South Shore, Model City, Civic Center, Culmer/Overtown, Little River and Lemon City. Among the communities slated to lose their libraries, two that had per capita average incomes close to the federal poverty line for individuals ($11,490) were: Model City and Opa-Locka. The libraries with over 50% Black populations in their local market areas were Golden Glades,Model City, Opa-Locka and Little River. The libraries in market areas with over 50% Hispanic populations were Hialeah Gardens, Concord, Fairlawn, Lakes of the Meadow, Shenandoah, Civic Center, Sunset, Doral, West Kendall, Country Walk,Tamiami, Virrick Park, North Shore and Culmer/Overtown. http://imaplibraries.wordpress.com/2013/07/24/who-loses-when-libraries-close/

27. How Do You Choose Which Libraries to Close? (July 18, 2013 ) In this post, we analyze the socioeconomic and demographic characteristics of the people who are likely being served by each of the 22 Miami Dade County library branches that were recently chosen to be closed, and we compare their characteristics with the branches that are to remain open. 1) The closed libraries serve a higher percentage of Hispanics than the libraries that will remain open. 2) Closed libraries have a lower percentage of English-speaking households and a higher percentage of Spanish-speaking households 3) Closed libraries have a higher percentage of households speaking an Indo- European language with a higher degree of linguistic isolation than libraries that will remain open. 4) The average median income, average per capita income, and average housing value for the Census block groups within the library’s market area is noticeably lower for those libraries that will be closed as compared to the libraries that will remain open. http://imaplibraries.wordpress.com/2013/07/26/how-do-you-choose-which-libraries-to-close/

28. Are Library Closures Fair to Everyone? (July 30, 2013) Our study also noted that libraries to be closed serve areas with a higher percentage of households of other races with more linguistic isolation than the libraries remaining open. Over 10% of the households in the library market areas of Little River and Lemon City are linguistically isolated, the highest percentages in Miami Dade County. Another way to look at equity and fairness is to examine the library usage statistics at the various branches 1) the to-be-closed Model City branch serves one of the poorest areas of the county, it is estimated to have one of the ten highest branch usages of PCs (.488 vs. .356 county-wide) as well as door count among all the branches (2.273 vs. 1.478 county-wide). 2) 2) the to-be-closed Lemon City branch has one of the three highest per person usage of any Miami-Dade county library based upon the gravity model (3.187), with only the Main Library and the Miami Beach Regional Library being higher (10.988 and 3.813, respectively) The Lemon City branch also serves a high percentage of renters with limited transportation options as well as high numbers of social security recipients http://imaplibraries.wordpress.com/2013/07/30/are-library-closures-fair-to-everyone/

29. iMapLibraries Integrated Analytics SMDPL Facebook page is created SMDPL Facebook page is created Facebook post about iMapLibraries blog Facebook post about iMapLibraries blog Emails sent via FLA and State Lib list-servs Emails sent via FLA and State Lib list-servs 19 Tweets19 Tweets

30. Analysis of Integrated Analytics iMapLibraries Blog Posts – 7/18 Losing Libraries • 7/19 Best Day ever with 1094 views, 746 visitors • 471 Facebook shares from 797 views on SMDPL • 60 Twitter Shares – 7/24 Who Loses When Libraries Close? • 173 Facebook shares from 1535 views on SMDPL – 7/26 How Do You Choose Which Libraries to Close? – 7/30 Are Libraries Closures Fair to Everyone

31. White Paper Outline • Introduction • Why Equity of Library Services is Important • Current Status of National Library Data • Additional Data Needs for Improving Equity of Library Services • Advantages of Map-based Library Data Environment • Needed Functionalities for Map-based Library Data Environment • Roadmap to a GIS Environment for IMLS Library Data • Discussion / Conclusions / Recommendations

32. http://iMapLibraries.org DISCUSSION AND QUESTIONS?

Virtual forum September 2013, iMapLibraries

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