This document discusses what makes content go viral and provides tips for creating viral content. It notes that viral content often stirs emotion, lets people express themselves, provides practical value, and is timely. Examples of viral content that met these criteria include the Ice Bucket Challenge for ALS, and #thedress photo. The document also emphasizes the importance of images, such as photos of cats, for getting content shared on Facebook. It provides links to tools for easily creating images and infographics to include in content.

1. Presented by
Chris Smith
Digital Trainer / Assessor
How to Produce
good content

2. What makes good viral content?
When content goes
viral….

3. Viral Content
Defined:

4. Viral Content
Defined:

5. Viral soon turned to a storm!
Calvin Klein goes
viral…

6. Celebrity Ice Bucket for ALS charity
Viral Content … remember the Ice
Bucket Challenge?

7. #THEDRESS
Viral Content
Defined:

8. Viral Content
Examples:

11. Going viral:

12. Also Humour, Happiness/Joy, Adorable/Cute, Inspiring, Anger/Protest, Surprise/Amazement
Nostalgia Heart-
breaking
Going viral:

18. ‘I’m not racist’ ‘I stay
healthy’
Going viral – Self
Expression

19. Most shared article on Buzzfeed 2015 – 3.5m
Shares
Going viral – Self
Expression:

22. Tips, How to,
useful information
Going viral –
Practical Value

23. Infographics:
shareable and useful
Going viral: Practical
Value

26. Seasonal Timing
Going viral: Timing

27. World event timing
Going viral: Timing

28. 1) Does it stir emotion?
2) Does it let people show who they are?
3) Does it provide practical value?
4) Is it timely relevant?
Question: What else might you need?
Viral Content
Checklist:

29. 1) Does it stir emotion?
2) Does it let people show who they are?
3) Does it provide practical value?
4) Is it timely relevant?
Viral Content
Checklist:

30. Who knows why this took off? Luck…..
#thedress
Going viral: Luck

32. Going Viral: Share cat pictures!

35. Having at least one image in
your post leads to more
Facebook shares
Important to have a good photo
on Facebook when you post your
website pages. You can actually
choose a photo/upload one
The Importance of
Images

36. There are 2 billion photos
each day shared across
Facebook sites
1 billion less photos than
videos posted to Facebook
daily
The Importance of
Images

37. http://blog.newswhip.com/index.php/2015/07/biggest-facebook-publishers-june-
2015#LOHOGyKtQmsYegHR.97
Facebook
Publishers:

38. Content Marketing on
Facebook

39. Content Marketing on
Facebook

40. Tools & Apps to make life easier for creating exciting imagery
Creating content
https://www.canva.com/
http://wordswag.co/
Create infographics and interactive online charts
https://infogr.am/