Viral Game Swatch
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This document discusses an advertising agency's social media campaign for an online glasses retailer. The agency hired a social media consultant and created a virtual mirror tool on Facebook that allows users to upload photos and see glasses rendered on their face. The campaign includes a Facebook competition where users can vote on the best glasses styles. The goal is to promote the retailer and get more users engaged with their brand on social media. Initial results of the campaign look promising after one week without paid promotional efforts yet.
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Viral Game Swatch
- 1. Swatch Viral Game Opportuni)es in online interac)on and social media Follow us on twi4er! @webchaeschtli
- 2. “ New!! For a business not to socially advertise is like winking at a girl in the dark. You know what you are doing but no one else does. – Stuart Bri4 U.S. Adver)sing
- 3. Who are we? About the agency We are an adver)sing agency situated in the beau)ful city of Basel, Switzerland. Our strengths are: § Preven)on & Social Marke)ng § Coali)on Building & Alliance Management § Corporate Publishing § Corporate Culture § Total Brand Integrity § Integribility § Crea)vity
- 4. What we did so far Our experience in classical marke)ng Catch the sperm. Viral game
- 6. What about social media?
- 7. Social Media What about social media?! crbasel recently expanded its abili)es by hiring Adrian Zumbrunnen, a highly talented web developers & social media consultant. We acquired the first big social media project about two months ago, and the campaign started last monday. You can check it out at the following URL: www.op)konline.ch www.facebook.com/op)konline
- 8. Note What has been done? The goal was to create a crea)ve campaign for an online glasses retailer in Basel. They created a tool, allowing people to upload a photo and rendering the glasses directly into the uploaded picture. We developed a simplified version of this virtual mirror, to create a compe)ton with a na)ve facebook vo)ng system. The vo)ng is na)vely integrated in the facebook plaXorm, so the user experience is never nega)vely affected. The campaign started about one week ago, we did not do any recommenda)ons so far. We start running facebook ads next week.
- 9. Example A glimpse at the facebook campaign
- 10. We just need 5 minutes of your time.
- 11. Yes. 5 mintues.
- 13. Integrated. Integrating. Integer. Adrian Zumbrunnen for crbasel www.crbasel.ch
- 14. cR Werbeagentur AG St. Jakobs-‐Strasse 185 4002 Basel Tel +41 61 377 71 71 Fax +41 61 377 71 00 Internet www.crbasel.ch E-‐Mal basel@crbasel.ch