Vipin Sahni
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The document proposes using technology in new ways to drive change, growth, and opportunities. It suggests using finance data and IT to improve forecasting accuracy, and using IT to increase marketing awareness. The author offers their skills in business development, IT, presales, marketing, data analysis, automation, and project management to help organizations find new opportunities and improve processes.
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Steve Smith is the managing partner of EquipmentFX, a marketing solutions company. He shares his experience turning around a struggling equipment dealership through implementing a comprehensive marketing system. This involved researching customer data and trends, designing targeted marketing campaigns, and establishing metrics to measure returns. The results included a 1200% increase in leads, 54% increase in total sales, and improved performance in underperforming areas through a strategic, measurable approach to marketing. He emphasizes starting slowly, assessing needs, and committing to building marketing capabilities over time for long-term success.
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- 1. “What If…”
- 2. It is the that:
- 6. What If … You use FINANCE for I.T.
- 7. to achieve 85% of the targets & forecasting accuracy
- 8. What If … You use I.T. for MARKETING
- 9. to increase awareness by 25% through presales activities from < THIS to THIS >
- 10. What If … I could do the same for YOU
- 11. Studied at……
- 12. I worked in: Business Development IT Presales Marketing for:
- 13. I am good at…
- 14. analyzing big data to find solutions for complex problems
- 15. automating business processes with the use of I.T.
- 16. initiating action & delivering results
- 17. I know: • Presales/Sales • Business Development • Process Consulting • Process Improvement • Project Management • Project Co-ordination • Marketing Software Solutions & Services • Handling complete account management in line with the business strategy.
- 18. My versatility helps me to…
- 19. see big picture & connect the dots
- 20. find opportunities that others may not see
- 21. I use my skills to …
- 23. What If …
- 24. I help you to CONTINUE this story…