The document discusses a car leasing company that was implementing their first Scrum project to develop a maintenance and repair appointment system. However, they violated several Scrum principles: they had six product owners instead of one; elaborated user stories to the level of detailed design rather than leaving them open-ended; only deployed in releases rather than frequently; and introduced a new management role outside of Scrum. While their knowledge of Scrum was limited, these deviations significantly strayed from standard Scrum practices and processes.