SlideShare a Scribd company logo
Elad Ash, VP of R&D
STARTING UP AND
IMPROVING
ON THE WAY
Let’s start easy:
What do you need to
do?
IMPROVE.
Velocity.
Quality.
Scalability.
Engagement.
Performance.
Infrastructures.
Recruitment.
User Experience.
Stability
Etc....
Improve what?
Change for the better.
But change introduces problems
1. Antagonism.
2. Inconvenience.
3. Risk.
4. Convincing.
Improve - definition
Hard:
How to make sure we
change for the
better?
Answer:
You can’t!
YES YOU CAN!
Tweak - How to make
sure we change for
the better QUICKLY
YES YOU CAN!
By doing:
Small, Measurable
Changes.
Step 1:
Educate for
ownership and
flexibility
Bottom up
Workers knows better than managers.
Handle the pains of the one that are required to
change.
Expect and listen to objections.
Mentor and Delegate
This will create ownership
Be Flexible
You don’t know where you’ll end, so:
Build a flexible structure
That can scale.
Gray Area for full image
Human beings, who are almost unique in having
the ability to learn from the experience of others,
are also remarkable for their apparent
disinclination to do so
Douglas Adams
Learn and study
Learn from others and use consultants
But… take only what you need.
Step 2:
Change something
Gray Area for full image
Insanity: Doing the same thing over and
over again and expecting different results
Albert Einstein
Step 3:
Expect mistakes
Gray Area for full image
Anyone who has never made a mistake
never tried anything new
Albert Einstein
Step 4:
Learn from your
mistakes
Gray Area for full image
An American monkey, after getting drunk on
brandy, would never touch it again, and thus is
much wiser than most men
Charles Darwin
Step 5:
Doubt your beliefs
Gray Area for full image
I never said half the crap
people say I did.
Albert Einstein
Step 6:
Repeat the process
Gray Area for full image
To improve is to change, to
be perfect is to change often
Winston Churchill
Fine tuning
1. Educate for flexibility and ownership.
2. Change something small with care.
3. Measure, expect mistakes and learn from results
4. Doubt your beliefs.
5. Repeat
a.k.a - Small
measureable
The promise
OR
What’s in it for you.
You will
1. Reduce risks.
2. Change faster.
3. To the better.
4. Prove your right by doing, rather than by
arguing.
5. Lower credit burn.
But mostly, build an organization that has…
Gray Area for full image
Flexibility to change
Charles Darwin
It is not the strongest or
intelligent of the species
that survive, it is the one
most adaptive to change
Did you ever stop to think, and
then forget to start again…
AA Milne
Questions ?
AA Milne

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Editor's Notes

  1. השאלה היא איך משתנים כדי שהשינוי ישמר מומנטום של שינוי לטובה. שינוי מכניס סיכון, התמודדות עם חלקים פחות נעימים.
  2. המצוטט החביב עלי ביותר. ווינסטון צ'רצ'יל. ארגון שמסוגל להשתנות באופן איטרטיבי, יגיע לשלמות בסופו של דבר.
  3. לאחר אימון ארוך בנושא, הגענו לתוצאה הבאה שמסכמת את הנושא טוב יותר, ולהערכתי גם מדוייק יותר.