Elamkunnapuzha Grama Panchayat is the largest Grama Panchayat in terms of size and population in Kerala. It is 15 kilometers from my Panampilly Nagar home. What more, we trace back 6 generations to Elamkunnapuzha.
1. BPO & Skill Development for
Elamkunnapuzha Grama Panchayat
CustomerLine
Rural BPO Solutions
Rajesh Venugopal
Managing Director
Customer Line Private Ltd
www.customerline.in
rajeshv@customerline.in
+91 98460 06416
2. Background
โข Established domestic BPO/Call Centre
player in Kerala (Ernakulam) since
2001.
โข Active Customers: Kalyan Jewellers,
Grand Kerala Shopping Festival 2011,
Geojit BNP Paribas, Tata Teleservices,
Chief Ministerโs Office
โข Talking to Govt to be part of PURA โ
Govt Call Centres.
โข Presence in Anthikad Grama
Panchayat
โข Right now, Rural BPO is my passion
11. Manpower Challenges in Kerala
โข Since 2007 skilled people are very scarce in Cities
(Infopark, Technopark have grown)
โข Infrastructure costs have zoomed up
โข Living costs have gone up
โข Consequently, Salary levels have gone up
โข High Attrition rate
โข Most are outside the State or Country, leaving
few people to contribute positively to the State
Economic Output
โข It is fact that our people are weak in soft & hard
skills
14. PURA
โข Provision of Urban Amenities in Rural Areas
โข Vision of Former President of India - Dr. A.P.J.
Abdul Kalam
โข Bridging Rural Divide
โข PPP Model
โข Partnership with a local panchayat
โข Inkel Ltd (51% GoK & rest NRKs)
โข Thirurangadi & Thalikulam
15. Thanniyam Experience
โข First 3 months โ chaos as usual.
โข Undergraduates were a mistake
โข Graduates 30 plus, married, NRI
spouses is working well
โข Low attrition โ people want a job within
5 kms radius.
โข Self esteem enhancer โ learning on the
job computer skills, earning from a BPO
as against a retail shop
โข Interference from locals, poor work
ethic, Fragile ego
โข Nevertheless, very fulfilling experience
19. PURA THIRURANGADI-SNAPSHOT
1. MORD 1. NON MORD 1. ADD ON
SCHEMES SCHEMES
SCHEMES
โข Water supply โข Village street light- 1. Boating Club
Solar 2. Bus Terminal
โข Village roads โข Rural BPO
โข Village โข Strengthening of
Drains Market Infrastructure
โข Solid Waste
โข Sustainability Management
of Water โข Establishment of
Source Trauma centre
โข Coconut Processing
โข Solid Waste Unit
Management โข Apparel Park
โข Skill โข Cold Storage
Development
20. Rural Challenges
โข Irregular power and poor / unreliable telecom facilities
โข Virtual absence of computer literate staff
โข Getting people with Supervisory skills.
โข Transportation difficulties from neighboring villages
โข Lack of skills required by industry โ soft skills / Customer
Orientation.
โข Intermediate / degree holders are unable to get a job in a 4
km radius.
โข Poor Work ethic, Fragile Ego, making a big issue of small
things, inability to work in teams, will not accept a neighbour
as a supervisor
โข Poor command over English, Hindi
โข Risk over time โ there could be attraction of higher salaries in
metros for trained personnel
21. Capability Assessment Rural Vs Urban
Area Rural Average (%) Urban Average (%)
Logical Reasoning 70.5 73.0
Analytical Ability 68.0 70.0
Language and 65.0 80.0
Communication
Subject Rural Average (%) Urban Average (%)
English 59.8 70.1
Maths Correlate to 53.5 55.2
analytical
Physics and 36.7 39.2
Chemistry reasoning 36.9 41.4
aptitude
Source - GramIT
22. Our plan for EKP
โข Select about 10-15 ladies
โขInvite them to Tata Tele, Palarivattom Office have an
overview of Tata Docomo product range, tariff plans
โขPut them through assessments, group discussions
โขSelect the best 10 out of them
โข Create a core team who will lead our initiatives in
the region
23. We are part of a noble mission, that
lives beyond us,
G. Achuta Menon from North Paravur.
Founder Chairman, Customer Line Private Ltd.
Son of a school teacher, Menon was a determined individual. He went
to Harvard University to do his MBA. He was Chairman of 14 Companies
around the world with a turnover of US$2.5 Billion. UST Global a
Company he initiated in Kerala now employs 8500 people.