4th edition of OpenView Venture Partners' weekly newsletter. Each week, we collect and disseminate the best new ideas targeted at senior managers of expansion stage software companies.

1. Viewing Value
April 14, 2010
Each week, Viewing Value will bring tips and tricks culled from top blogs, periodicals, and other
industry media to help you tackle your main challenges as you work to build a great company.
Latest from the OpenView Team
3 Steps to Help you Run Great Meetings
Are you running great meetings? Read this post to learn the tips to help you hit the ground
running when it comes time to meet.
How to Tackle the VC Dilemma
Is it better to invest in companies battling for the grand slam or play it on the safe side and go for
companies with a profitable distribution model? Check out this post for tips on understanding
how to make the tough call.
7 Items to be Locked and Loaded for the Quarter
We are nearly 2 full weeks into Q2. Are you ready for the rest of the year? Read more about the
CEO Checklist.
How Not to Stop Dead in your Tracks
This is a great post highlighting 2 key points that can help you avoid the downside of indecision
and falling behind your competition. Read more.
Why It Takes Time to Build Great Companies
How quickly can start-ups really grow? How do successful companies maintain steady growth?
Read this post to understand why prudence pays in the long run.
Current News from the Portfolio
Central Desktop Announces New Partner Program to Strengthen Partner
Community Growth
Zmags Selected as OnDemand Top 100 Winner

2. Top 10 Ideas from the Industry
Why the Journey is More Important Courtesy of: briansolis.com
This is an interesting article showing that it's all about the journey when using social media to
promote your business.
How to Give Your Boss Feedback (and Say What You Really Think) Courtesy of:
hbr.org
Could you be putting your job or your relationship at risk by telling your boss what you see or by
giving him/her frank feedback?
Why you should Give Your Product Managers a Seat at the Grown Ups' Table Courtesy
of: forrester.com
Why you should inspire your PMs to be stronger, better, faster, and more responsible.
3 Main Points on Balancing your Backlog Courtesy of: agilitrix.com
Read this post to understand how your company's strategy and stakeholders affect your product
backlog.
The Number 1 Reason Why Sales People Fail Courtesy of: thesalesblog.com
This insightful post explains when mentoring, coaching, or training won't help and understanding
the SINO.
Tips on Auditing your Auditor Courtesy of: cfo.com
This is a great article to help CFOs get the most out their auditors and control costs.
On the Lighter Side: South Park Pokes at Facebook Courtesy of: wsj.com
Once again South Park makes a mockery of pop culture. This article helps us understand the
balance of social media in any organization.
3 Start-Up Lessons from Warren Buffett Courtesy of: venturebeat.com
This article has 3 great takeaways from one of the world's richest men. Unfortunately it does not
include any payout.
7 Blogs to Help Market your Site like a Pro Courtesy of: blogtrepreneur.com
This post provides a great list of resources that will drive visitors to your site.
TippingPoint Labs Models its New Content Marketing Studio (Pictures) Courtesy of:
tippingpointlabs.com
A little of Madison Avenue right in Newton, MA! Read this post to learn why Breville, Putnam
Investments and Long's Jewelers work with TPL!

3. Don't miss our featured value add case study!
This week we released our latest case study. Find out how we helped
Intronis more than double its sales last year, in 6 months!
Additional Resources
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