Each week we collect and disseminate the best news ideas targeted at senior managers of expansion stage software companies.

1. Viewing Value
June 23, 2010 Help Us Share the View
Tweet This! I get great valuable tips on
building my company from the OpenView
team. You should too!
Each week we collect and disseminate the best new ideas targeted at senior managers of
expansion stage software companies.
What's new on OpenView TV?
This week we have passed the mic to several marketing experts from our portfolio companies and
the industry. See what they have to say about content marketing.
Latest from the OpenView Team
5 tips from our ongoing newsletter experiment
Viewing Value was launched about 3 months ago and we have been learning a lot along the ride.
Check out this post to see 5 tips from our experiment that you can implement to improve your
newsletter today. Tweet this.
How to leverage lead data services to drive sales
A lead generation system can be the key to business growth strategies, but how do you build it
most effectively? Building such a supporting process requires resources commitment and
cooperation between marketing and sales. Read this post to master the marketing mix to
generate qualified leads. Tweet this.
6 tactics for cold calling success
Cold calling can be a daunting task. Will they be receptive? Will you know what to say? But
having the right message in the right amount of time can ensure success. Learn about the 6 tips
so you can make the call. Tweet this.
When is the right time to fire an under-performing manager?
Fire or rehabilitate? It is a tough question to answer. What do you do when you have ongoing
problems with an employee? Check out this post to learn the four core issues that need to be
explored in figuring out how to get the best of senior management teams. Tweet this.
Top Ideas from the Industry
11 things sales managers must worry about courtesy of
partnersinexcellenceblog.com
Every sales manager wants to be able to manage, build, and coach a high performing team. But
what is the right blend of priorities? Read this post to learn the 11 areas that can affect your
team's performance.

2. Is it just about the exit? courtesy of techcrunch.com
Many business schools preach that entrepreneurship is all about the exit. The mindset in Silicon
Valley is focused on a succinctly defined exit plan. One entrepreneur asks the question, "What is
the model was different?" Check out this post to get the answer.
Must see presentation - How to make your product social courtesy of
pragmaticmarketing.com
Whether you like it or not, social media is a major part of day to day life. But have you utilized
social media to build a better product? Check out this must see presentation which shares 4 tips
on incorporating social media into your product management function.
5 B2B Marketing Infographics you can't miss courtesy of marketo.com
The top marketing infographics have been compiled by Marketo and are ready to be shared. If
you are focused on content marketing and social media, these are great resources. Check out the
5 graphics to see how your marketing mix maps up.
Additional Resources
• See what all of the buzz is about. Read our Scrum case study.
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