The document discusses including learners' perspectives when designing learning initiatives by considering the return on learning (ROL) from the learner's point of view. It outlines five levels of ROL - learning experience, learning, application, business impact, and cultural impact. Learners' attitudes towards learning range from antagonistic to ambitious depending on their perceived costs and benefits. Five types of learners are described - aggressive, engaged, passive, distracted, and antagonistic. Key takeaways include involving learners early on, finding the right content niche, being sensitive to timing, engaging learners in ROL, and effective internal marketing.

1. View from the Learner’s Perspective: ROI
and the Triple Bottom Line of Learning
Miriam Taylor
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Lonna Jobson
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2. Inno-Versity is an in-house team of talented and experienced instructional
designers, artists, creative professionals and learning experts. They
understand the unique learning challenges in the marketplace, and their
team of learning experts work collaboratively across market segments to
evaluate and deliver custom learning solutions. Using their proven iOS
process, they listen to understand, plan, execute and evaluate evidence-
based learning campaigns. Their values shape the work that they do, and
impact the ROL (Return On Learning) that they strive to achieve.

3. 3
Click on the Questions panel to
interact with the presenters
https://www.elearninglearning.com/webinar-series/the-triple-bottom-line-of-learning/

4. About Lonna Jobson
As a Team Lead Instructional Designer, Lonna creates learning opportunities for K-12, corporations, non-profits, and
universities in online, classroom, or blended formats. She also writes for whiteboard animations and Larketing
(learning & marketing) pieces.
View from the Learner’s Perspective: ROI
and the Triple Bottom Line of Learning
About Miriam Taylor
Miriam has been involved in education and instructional design for over 20 years. She is a graduate of Cedarville
University and has a MA in Educational Technology from Western Michigan University. After spending time as a high
school educator, she ran a small instructional design firm specializing in k-12, higher ed. and non-profit projects.
Miriam joined Inno-Versity in 2015. As the Chief Learning Strategist, she is responsible for setting the direction of all
projects, providing CLO consulting services for select clients and the learning and development for the internal team at
Inno-Versity.

5. ROL: Triple Bottom Line of
Learning Part 4
THE LEARNER
EXPERIENCE

6. ROL IN 5 LEVELS
THELEARNEREXPERIENCE
2
Learning
How will the learner be impacted at each of these
levels?
What investment will learners make?
What return should they expect?
Learner Experience
Business Impact
Application
Cultural Impact

7. ROL IN 5 LEVELS
THELEARNEREXPERIENCE
3
Learner Experience
How did the learner feel about the learning
opportunity?
Did the experience match learner expectations based
on the internal marketing?
Was the material relevant, interesting and useful?

8. ROL IN 5 LEVELS
Learning
For each learning objective, did participants gain the
knowledge, skills and values identified?
Were assessment strategies effective in measuring
results?
THELEARNEREXPERIENCE
4

9. ROL IN 5 LEVELS
Application
How many times did the learner successfully make
application during the first 30 days?
What hindered them?
What supported them?
THELEARNEREXPERIENCE
5

10. ROL IN 5 LEVELS
Business Impact
How did the implementation of the program and the
resulting changes in business metrics impact the
learner?
What were the investments from and returns to the
learner associated with business impact results?
THELEARNEREXPERIENCE
6

11. ROL IN 5 LEVELS
Cultural Impact
What cultural benefits, such as job satisfaction,
collaboration, creativity and innovation, impacted the
learner?
What were the investments from and benefits to the
learner regarding cultural impact?
THELEARNEREXPERIENCE
7

12. POLLING QUESTION
?
THELEARNEREXPERIENCE
8
In your organization, has investment and return from a learner perspective
been a topic of conversation when learning initiatives are designed or rolled
out?
A. Yes
B. No
C. Somewhat

13. POLLING QUESTION
?
THELEARNEREXPERIENCE
9
If learner investment has been considered, is there a level where you feel it
has been consistently neglected?
A. Learning Experience
B. Learning
C. Application
D. Business Impact
E. Cultural Impact

14. 5 TYPES OF LEARNERS
”
Employee attitudes toward learning initiatives can range from
antagonistic to ambitious. Some learners will be openly hostile to
training, while others will aggressively seek every learning opportunity
afforded them. And these attitudes fluctuate depending on individual
concerns, such as the investment of time required of the learner or
the expectation of benefits to gain. Even the best employees can
become passive or antagonistic given the right set of circumstances.
THELEARNEREXPERIENCE
10

15. 5 TYPES OF LEARNERS
AGGRESSIVE LEARNER
Devours training opportunities
Seeks out additional resources to learn
BENEFITSCOST
Values a culture of learning over more pay
1
THELEARNEREXPERIENCE
11

16. 5 TYPES OF LEARNERS
ENGAGED LEARNER
A
Interested in learning opportunities
Seeks out ways to apply what has been
learned on the job
BENEFITSCOST
Believes that learning will lead to success
2
THELEARNEREXPERIENCE
12

17. 5 TYPES OF LEARNERS
PASSIVE LEARNER
A
Views new learning opportunities as just
another thing on a to-do list
Uses minimal effort
BENEFITSCOST
3
THELEARNEREXPERIENCE
13

18. 5 TYPES OF LEARNERS
DISTRACTED LEARNER
A
Does not direct sufficient attention to
learning
Prioritizes other tasks/issues over learning
Doesn’t “unplug” during learning
initiatives
BENEFITSCOST
4
THELEARNEREXPERIENCE
14

19. 5 TYPES OF LEARNERS
ANTAGONISTIC LEARNER
A
Believes that the content, timing or
delivery method is not right for him
Prioritizes other tasks over new learning
BENEFITSCOST
5
May seek to be excused
THELEARNEREXPERIENCE
15

20. THE TAKEAWAYS
What should we learn from these examples?
Include
learners
early on
Find the
niche
Be sensitive
to
timing
Engage the
learner in
ROL
Market
well
THELEARNEREXPERIENCE
16

21. THE TAKEAWAYS
What should we learn from these examples?
THELEARNEREXPERIENCE
17
Include
learners
early on

22. THE TAKEAWAYS
What should we learn from these examples?
THELEARNEREXPERIENCE
18
Find the
niche

23. THE TAKEAWAYS
What should we learn from these examples?
THELEARNEREXPERIENCE
19
Market
well

24. THE TAKEAWAYS
What should we learn from these examples?
THELEARNEREXPERIENCE
20
Be sensitive
to
timing

25. THE TAKEAWAYS
What should we learn from these examples?
THELEARNEREXPERIENCE
21
Engage the
learner in ROL

26. 26
Q&A
Instructional Design Team Lead, Inno-Versity
Linkedin page: lonna-jobson-a7a36bb8/
Email: lonna@inno-versity.com
Lonna Jobson
Speaker:
Chief Learning Strategist, Inno-Versity
Linkedin page: miriam-taylor-6066ba12/
Twitter ID: @MiriamTaylor
Email: miriam@inno-versity.com
Miriam Taylor
Speaker:
https://www.elearninglearning.com/webinar-series/the-triple-bottom-line-of-learning/