Vieview Air conditioner 1
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This document contains a report from INTAGE Vietnam on Vietnam consumers' insights regarding air conditioners. It includes statistical data on air conditioner ownership rates from the General Statistics Office of Vietnam and INTAGE's own data from social listening over the past three months. The report also provides an overview of INTAGE Vietnam's social listening services and details about the company.
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Abstract :
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Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Dec 2014 –Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2014 – Jul 2014), Exchange Rate: Monthly (Dec 2014 – May 2015)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2011-12– 2014-15), FDI: Annual (2010-11 – 2013-14)
Introduction
Slide 5-9: Wearable Device Market – Overview
Market Overview
Slide 10-11: Market Overview – Global, Market Overview – India
Startups in Wearable Segment
Slide 12: Description and name of the startup companies in India
Drivers & Challenges
Slide 13: Drivers and Challenges – Summary
Slide 14-18: Drivers
Slide 19-20: Challenges
Market Trends
Slide 21-22: Key Market Trends – Wearable Devices
Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-27: Competitive Benchmarking
Slide 28-62: Major Private Players
Market Opportunities
Slide 63-68: Opportunities in Enterprises, SMEs and other Key Industries
Strategic Recommendations
Slide 69-70: Wearable Devices – Market Potential, Sales and Distribution Channel – Opportunities, and Recommendations
Appendix
Slide 71: Key Ratios Description
Slide 72: Sources of Information
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Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: GDP at Factor Cost: Quarterly (2011-12 – 2014-15), Inflation Rate: Monthly (Dec 2014 –Apr 2015)
Slide 3: Gross Fiscal Deficit: Monthly (Feb 2014 – Jul 2014), Exchange Rate: Monthly (Dec 2014 – May 2015)
Slide 4: Lending Rate: Annual (2011-12 – 2014-15), Trade Balance: Annual (2011-12– 2014-15), FDI: Annual (2010-11 – 2013-14)
Introduction
Slide 5-9: Wearable Device Market – Overview
Market Overview
Slide 10-11: Market Overview – Global, Market Overview – India
Startups in Wearable Segment
Slide 12: Description and name of the startup companies in India
Drivers & Challenges
Slide 13: Drivers and Challenges – Summary
Slide 14-18: Drivers
Slide 19-20: Challenges
Market Trends
Slide 21-22: Key Market Trends – Wearable Devices
Competitive Landscape
Slide 23: Porter’s Five Forces Analysis
Slide 24-27: Competitive Benchmarking
Slide 28-62: Major Private Players
Market Opportunities
Slide 63-68: Opportunities in Enterprises, SMEs and other Key Industries
Strategic Recommendations
Slide 69-70: Wearable Devices – Market Potential, Sales and Distribution Channel – Opportunities, and Recommendations
Appendix
Slide 71: Key Ratios Description
Slide 72: Sources of Information
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- 1. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 1 VIEVIEW REPORT “Vietnam statistical data & INTAGE Vietnam data” = Vietnam Consumers’ insights
- 2. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 2 A i r C o n d i t i o n e r P a r t 1
- 3. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 3 Air Conditioner & Quantity of Mentions within P3M Why at some particular time (it will be receptive moment) of this year, do VN people （especially Hanoi?) talk about air conditioner? The answer of this question is …. Please Ask INTAGE VN *INTAGE VN Data (INTAGE VN Social listening)*Statistical data: https://www.gso.gov.vn Air Conditioner Ownership Rate By Statistical Data* (2014) 36.4 42.5 13.3 HCMC Hanoi Quantity of Mentions within P3M (Past 3 Months) By INTAGE Data*(2018) Number of articles Rank Words (Original) English Post 1 inverter inverter 278 2 sử dụng Usage 198 3 tiết kiệm Saving 191 Rank Words (Original) English Post 1 cung cấp Provide 315 2 chính hãng Genuine 282 3 chuyên Specialized 281
- 4. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 4 W h a t i s INTAGE VN Social Listening If you are interested in this service contact@intage.com.vn Facebook* YouTube Online forum News articles *Based on facebook API (Application Programming Interface) Social Listening is an exploration of digital conversations, which helps us understand what customers think or feel about the brands or products. It can be used to monitor any negative rumors or comments about your brands, or to measure the effectiveness of your digital marketing. It can be simply used to understand what people talk about your brand or products.
- 5. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 5 The perfect blend of experts with 7-20 years’ experience in various industries & intensive knowledge in business consulting, marketing & research Nationwide field force with over 800 well-trained interviewers for data collection Commitment of Quality Control (QC) pursuant to ISO 20252, Japanese Standard & ESOMAR/MRSA code of conduct Intensive experiences across wide range of industries & categories with huge client base from local to overseas Using advanced software & system for data processing & project management Appling newest technology & solutions into research to add values for clients INTAGE Vietnam In Brief Leadership in Japan No.1 Global Position No.9 Overseas Expansion 10 Countries and Regions Sales Growth 24 Years of Sales Increases INTAGE Group Snapshot
- 6. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 6 Get in touch with us facebook.com/INTAGEVietnam www.intage.com.vn contact@intage.com.vn (+8428) 3820 5558 1st floor, Citilight Tower, 45 Vo Thi Sau St., Dist. 1, HCMC
- 7. Copyright© INTAGE VIETNAM LLC. All Rights Reserved. 7