- The survey was conducted among 300 residents in Ho Chi Minh City about their awareness and participation in the annual Japan Vietnam Festival. - Most respondents were aware of the festival, with awareness highest among youth through social media. Nearly half of female respondents said they definitely planned to join. - Of the 68 respondents who participated in evaluation stage, most joined on both festival days in the evenings. Food and entertainment zones were most popular. - Respondents reported high satisfaction levels and strong interest in joining again next year.