This document provides an overview and report on the Vietnam Youth Icon project from June to July 2013. The project aimed to provide a platform for Vietnamese youth aged 16-22 to discuss current issues, generate solutions, and build skills in public speaking, debating, and cross-cultural understanding. Main activities included a 4-day indoor camp for training, competitions, and culture exchange, as well as an International Youth Day event. The report discusses the activities, external relations including promotion and media coverage, testimonials from interns and attendees, and a conclusion that the project achieved its goals of leadership development and cultural exchange for youth.

2. Today, in the era of advanced technology, globalization and the integration of various
cultures, young people, particularly in Vietnam are changing themselves to adapt to this
situation. However, they are overwhelmingly influenced and have no direction in terms of
having a proper mindset and lifestyle to develop in this modern world.
Vietnam Youth Icon is a project run by AIESEC Hanoi from June to July 2013. This
project aims at providing students from 16 to 22 year old an international platform to
debate, to discuss about current Vietnamese youth issues and to generate initiatives as
well as solutions from different perspectives. They are offered the unique opportunities to
challenge and equip themselves with practical skills in terms of presenting, debating and
public speaking. Besides, it encourages all the attendees and interns to boost the cross-
cultural understanding through various culture exchange activities. Especially, this project
gives the engaged youngsters the insight into AIESEC knowledge, values and culture.
We – the OC team of Vietnam Youth Icon 2013 create this report not only to provide the
deep insight into Vietnam Youth Icon past activities but also to recommend this idea to
be considered as a project of Vietnamese Youth, run by Vietnamese Youth and for
Vietnamese Youth
1. Report Overview
2. Main activities
3. External Relations Report
4. Promotion Report
5. Interns and Attendees Testimonials
6. Conclusion
CONTENT
REPORT OVERVIEW

3. Indoor Camp (4 days)
Indoor Camp can be basicly devided into 3 main parts: Training, Competition and
Culture Exchange
 Training: The attendees are equiped with public speaking and debating skills
which are necessary for the competition.
 Competition:
- After consolidating the application forms, the OC team has chosen 3 youth issues:
Lack of proactivity in self-development, Culture preservation and Social networks
addiction.
- There are 3 main stakeholders: Family, Youth and Government.
-Each team has to generate the solution for their chosen issue from the perspective
of one stakeholder, then persuade all the people to accept it to be the best one
through 3 rounds: Presentation, Debate and Personal Approach
 Culture Exchange:
- Global Culture: The interns introduces about their own culture.
- Vietnamese Culture: The attendees introduces the Vietnamese culture to all the
interns.
-AIESEC Culture: The OC team and the interns who are members of AIESEC
introduces about the organization and its culture.
International Youth Day (1 day)
International Youth Day is organized with the cooperation of the OC team, interns
and the attendees of Vietnam Youth Icon Camp. This is the last step of the
experiential learning process. All groups of attendees and interns get involved in
organizing this event to reflect their experiences, generalize knowledge and transfer
it into reality. These followings are the objectives:
 Offer the attendees from Vietnam Youth Icon camp the opportunities to interact
more with the OC and interns and to gain practical experience in organizing an
event.
 Expand project’s impact to external students by raising their awareness about
global youth issues and enhancing their cross-cultural understanding
MAIN ACTIVITIES

4. Partner Sponsorship Package Sponsorship Value
Thang Long University Venue Sponsor
Self – learning room (level 6)
for 4-day-camp.
Conference hall and hallway for
International Youth Day
Smartcom English Center Gold sponsor
16 partial scholarships ($65
each) for 4-day-camp winners.
Total value reached
approximately VND
20,000,000
Summit English Center Venue Sponsor
-3 rooms for project
Recruitment.
-5 scholarships (VND
3,000,000 each). Total value
reached VND 15,000,000.
X-Factory Bronze Sponsor
-4 vouchers 100% (VND
1,000,000 each).
-6 vouchers 50% (VND
500,000 each).
Total value reached VND
7,000,000.
EXTERNAL RELATION

5. Duration of Promotion May 27th to July 31st
Fan page
Address
www.facebook.com/vietnamyout
hicon
Number of likes 1476 (update 18.08.2013)
Number of articles per day Average 3 posts/day
Content of news
Information (event, activities…)
about project.
- Article related to project topic.
- Update about project (what’s
happening, time, venue of
upcoming event…
Average reach of posting
1023 (183289 total reach over
176 posts on fanpage)
Number of response mess
55 people send us messages on
facebook
Website
Number of articles on other
websites
10
Content of articles
News about the 4-day-camp and
International Youth Day
Vietnam Youth Icon Project attracted the attention of the
mass media including various online and offline magazines,
newspapers and TV channels:
1. Tin 24/7.
2. Đọc Báo Việt.
3. Tầm Tay.
4. Báo Mới.
5. Smartcom.
6. Vietmaz.
7. VOV.
8. Báo Kinh Tế Việt Nam (Vietnam Economic News)
9. Vietnam Breaking News.
10. Citinews.
11. Báo Phụ nữ.
12. Kinh tế & Môi trường.
13. Tạp chí công thường.
14. YMC Online.
15. Sức khoẻ và đời sống.
16. VTV3.
17. VTC 10.
18. HN1.
19. Info TV
PROMOTION
MASS MEDIA

6. “The reason that I selected this project is this project targeted
"youth". When I searched GCDP opportunities in Myaiesec.net,
most project targeted children and the job was teaching English
or something to them.
However, Vietnam Youth Icon was totally attractive in terms of
the issue and targets. Interns could communicate and share a
lot of things with yourths in Viet Nam and we also could learn
from them.I think this mutual communication and sharing
among youths in the world including Viet Nam is one of the
most key success factors of this project.”
“I believe that indoor camp was a very well designed
programme. It could integrate Vietnamese Youth into
discussing and understanding the youth issues deeply
besides developing social skills and forming good
friendships. I feel that the things that we tried to transfer to
attendees have been delivered in a special, friendly way,
which makes the impact stronger.”
“Vietnam Youth Icon was a very successful project! We
satisfied all our objectives and had an over lasting impact on
the attendees personal, leadership and teamwork skills. There
was alot of positive feedback from them and enthusiasm that
shows we had an impact on them. There desire to talk and
interact with us made it more rewarding.”
INTERNS AND ATTENDEES TESTIMONIALS
Kim Myeong-Jin - Korea
Buğrahan Namdar - Turkish
Shikha Shah - Australia

9. HOANG TUAN ANH –
ORGANIZING COMMITTEE
PRESIDENT
“Interns, external students and
OC team have a fulfilling
experience with impactful
personal leadership,
enhanced cross-culture
understanding and
meaningful relationships”
As a project leader – the
communicator of vision, I am
fully aware of hundreds of
mistakes we have made, but
still dare to say that together
we achieved the above “seem-
to-be-unrealistic” dream.
Facing all doubts and scares,
finally we changed the status
quo.
However, this is only the
beginning of the journey. How
truly impactful this project is
depends on how many people
dare to take action after this
experience. Just remember
that it is good to be inspired
but it is great to inspire.”
With “Vietnam Youth Icon 2013”, we are
proud to bring youngsters an insight into
AIESEC Core: Leadership development
through Culture exchange. We are happy to
see them be inspired exactly in the way we
used to be in AIESEC conferences.
Delivering AIESEC impact to external students
is hard but possible. To some extents, we have
managed to prove it in this project.
Organizing Committee of Vietnam Youth Icon
2013
CONCLUSION