The document provides an overview of the Android apps and games market in Vietnam. Some key points: - Vietnam has one of the fastest growing rates of mobile users in the world, with Android having a slightly increasing market share. - Entertainment, especially games, makes up the majority of mobile internet activities. The mobile gaming market is growing rapidly, with gamers accounting for over 70% of mobile internet users. - Popular game genres include cloned games from other platforms. Leading game developers include Minh Chau Corp, which has titles regularly ranking in the top 20 on Google Play. - Chat and social networking apps saw significant competition in the first half of 2013. Zalo in particular grew rapidly to

1. Android Apps & Games
Vietnam Market Report

2. 1
Overview

3. Active devices
Vietnam has ranked the 2nd in the world
on iOS and Android Market, representing
approximately 266%, indicating the
rapid increase in Vietnamese mobile users
Source: Flurry Analytics, 2/2013

4. Mobile OS pageviews
Source: Appota 2013
Android Market Share tends
to increase
slightly

5. Number of Apps
Source: Appota – Mobile Monday 5/2013 – Lessons learn from Top Mobile App in Vietnam
According to the apps number
estimation of Appota, til Mar
2013, this figure for Android has
been always at secondof
all platforms, accounting for
750.000 published
app/game

6. Revenue In-APP Purchase (IAP)
Source: Appota Mobile Market Report March 2013 – Mobile Monday
For applications distributed by
Appota (Appstore.Vn), the rate of
IAP is about 95%-97%

7. Growth rate iOS users
Source: Appstorevn 2/2013
Take AppstoreVn an example for growht rate
Users amount grew by 20% from
Dec 2012 to Feb 2013, which saw the
gradual increase in iOS’s
users to 30%

8. 2
App/Game
behaviors

9. Mobile Internet Activities
Source: Pocket Guide for Vietnam Mobile Market 8/2013 - Appota
Vietnam Consumers use
mobile internet mostly
for Entertainment and
News Update
 Refer to the demand
of development these
categories in app

10. App consumers
Source: Pocket Guide for Vietnam Mobile Market 8/2013 - Appota

11. Mobile Gamers
Source: Mobile market overview Vietnam & International – Mobile Monday – Minh Chau Corp 2013
• The rate of gamers over total mobile
internet Users was 73.5% (2012). IDC
predicts this figure will be increase to
83.1% as 14.8 Mil Users in 2016
• Gamers Growth Rate: 68%: from 3.6 Mil
2011 to 6 Mil 2012
• Mobile Gaming develops dramactically
leading to the growth of mobile
devices/smartphone as well as social
network
Total Mobile Internet Users
Gamers
Others
73.5%

12. 3
Games

13. Mobile Game Market
Source: Mobile market overview Vietnam & International Minh Chau Corp 2013 & Tinh te
• Android Offline Games are installed from websites and stores: Google
play, Vimarket, mobileplay.vn and others redistributing stores
• Android Online Mobile Games are downloaded from google play or play online on Publishers’
Websites
• Almost mobile game makers tend to have payment association with Telco:
Viettel, Vinaphone, Mobiphone
• Gamers prefer paying by scratch card
• Mostly Android Games are Cloned Games and Rip-Off Games which are localized Vietnamese
Eg: Tank Pro, Kì Lưng Cá Sấu (Where’s my water), Quái xế (Asphalt), Cuộc chiến thây ma (Plants vs
Zombie). These games are charged minimum 5000VND for things originally free like high score upload

14. Mobile Game Market
Source: Mobile market overview Vietnam & International Minh Chau Corp 2013 & Tinh te
Keeping the position "King of GMO", Minh
Chau is reaching for an international level. In
recent months, with Tru Than, MC Corp
stepped up to the top 20 Google
Play rankings (March). This August , Minh
Châu Võ Lâm 3 has ranked NO 4 on the same
list.
 The release of two Android version of this
game did for that of the "blockbuster"
became more intense.

15. Mobile Game Market
Source: Pocket Guide for Vietnam Mobile Market – 8/2013

16. Game Mobile Revenue
Source: Pocket Guide for Vietnam Mobile Market – Appota – 8/2013
The revenue is about 70 Mil USD
for both Online&Offline
Mobile Game

17. Game Mobile Revenue
Source: Mobile market overview Vietnam & International – Mobile Monday – Minh Chau Corp 2013
Game mobile Revenue’s Minh Chau Corp
(Unit: Mil Dollars USD)
PREDICTION of Minh Chau Corp:
Game mobile revenue in 2016 will
be higher 1.5 times
than in 2013 to
30 Mil Dollars

18. Title Game Hots 2012-2013
Source: Minh Chau Corp Report 4/2013 – Mobile Monday
Company Quantity Title
MC Corp 9 MCTQ, Tru Thần, MCVL, MC Võ Lâm 3, Vấn kiếm, Túy
Giang hồ, Tào tháo truyện, 12 Guns, Vệ thần
Me Corp 4 Long Tinh, Thành Cát, Kì Tiên, Thống lĩnh thiên hạ
VTC 4 Hoàng Đế, Hạo Thiên, Bẫy Rồng, Pokezoo
Sgame 1 Chiến thần
FPT 1 Phong thần
CMN 2 Sướng du kì tiên, Thiên địa quyết
VNG 1 Đông Phương Hiệp
Soha 2 Tình kiếm, i Gà

19. Top MMORPG game 2012
Source: Mobile Game Vietnam – GMO: Prediction for market 2013 – BrianChen
Vấn Kiếm Hạo Thiên
Chiến thầnChiến thần

20. Top mobile game 2013
Source: gamek – Top popular games 1st half 2013
Tình kiếm Hoàng đế Online Thủy hử 3D
iGà Thiên Địa Quyết

21. Top Android current social game 2013
Source: appannie – 8/2013

22. 3
Apps

23. Categories 2012
Source: Mobile Users Preference – Mobile Monday 2012
Top categories built most are going
to:
- Games: approximately 50%
- Vietnamese, Personalization and
Tools accounts for about 15%
each
- Next are:
Book& Reference
Communication
Entertainment
Music & Radio
Photography
Productivity

24. Categories 2012
Source: Interview Phung Tien Cong – Deputy Director of MV Corp (Vietnamnet bridge – 10/2012)
Total income of Vietnam mobile
service firm - MV Corp
Lottery & Soccer
Online Games
Ringtones
Offline Games
Other services
38%
32%
11%
8%
According to vietnamnet bridge
figures, mobile apps developed in
Vietnam mostly serve
entertainment
demand
9%

25. Categories 2013
Source: Appota 2013
In AppstoreVn, Apps Việt
downloaded accounts for 14%
among categories
Social Networking Apps: 9%
Photo & Video: 7%

26. Chat App War
Source: Appota
First half 2013 witnessed a competition of
chat apps, including:
• Viber
• Skype
• Yahoo Messenger
• Wechat
• Wala
• Line
• Whatsapp
And the penetration of Kakao Talk from
Korea as well as the birth of Zalo of VNG
Corp

27. Chat App War
Source diagram: dantri.vn
Ranking of Social Network Apps on Apple Store
Jan&Feb 2013
Feb 2013, No 1 went to Zalo (~ 1 Mil
Users), No 2 was for Line and Kakao Talk
went down to No 9 on Appstore
July 2013, according to Tech In asia, Zalo
hit 3 millions Users
and processing 30 millions
messages per day

28. Source: Pandora.vn
Top Vietnamese App Got 1Mil Downloads Google Play
Pianist
• Developed by a Vietnamese developer, Got 1 Mil
Downloads, Rank no1 on top download apps
Zing mp3
• For online music listening. Android Version is not good as iOS
one
Nhaccuatui
• For online music listening.
Zalo
• For mobile messaging with rapid increase in numbers of
downloads to 3 Mil (Jul 2013)
Money Lover
• For spending management

29. Source:
Top 10 free Android apps (March 2013)

30. Source:
Top 10 pre paid Android apps (March 2013)

31. 4
Stores

32. ViMarket.vn

33. ViMarket.vn
Source diagram: appota
• Vimarket (also vietandroid.com before) is one
of the first stores for publishers during the 1st
period of Android penetration to Vietnam
• Initiall period, Android acted as a forum mainly
for Android platform. Later, Mr Le Van Giap
gave the birth of Android Market for
Vietnamese – Vimarket
• Vimarket was on the top 17 Final List of
Vietnamese Talents Competition (Nhan Tai Dat
Viet)

34. ViMarket.vn
Source: tinmoi.vn
520.000
Log in Users
1200
Total Vietnamese
apps&games
1600
Total foreign
apps&games
15 Mil
Downloads
1600
Developers
25.000
to 50.000
Downloads/day

35. ViMarket.vn
Source: Vimarket.vn (8/2013)
Top Download Apps Top Download Games
Contra
•Downloads: 1070505
Real Fooball
•Gameloft
•Download: 590845
3D Racing car
•Redsun
•Downloads: 557667
NinjaFishing
•Gamnauts,Inc
•Downloads: 533745
Where’s my Chicken
•Accurve studios
•Downloads: 356613
Monster Shooter
•Gamelion studios
•Download: 354642
Zing me
•Downloads: 571770
•VNG Corp
IDM Internet Download Manager
•Gameloft
•Download: 425508
Zing mp3
•VNG Corp
•Downloads: 366201
Mobile Security & Antivirus
•Bitdefender
•Downloads: 268163
Naked Scanner Free
•Accurve studios
•Downloads: 263242
Winamp
•Nullsoft, Inc
•Download: 231482

36. Source: techinasia.com

37. Type Game, app
Platforms iOS mainly, plus Android
Categories All
Figures 10 triệu potential users
6,3 triệu current users
280,000- 400,000 download per day
Split Revenue (VND)
(appstorevn-client)
Revenue: 0 to 5 Mil: 30 – 70
Revenue: 5 Mil to 10 Mil: 40 – 60
Reveneu: Over 10 Mil: 50 – 50
Support If in-app purchase, top list support for 5days
Until Revenue goes up 40-60, support fanpage promotion and banner top
Users Payment TYM payment unit by:
- Scratch Card
- SMS
- Paypal
Sử dụng ID Using ID by Appstorevn
Cooperation Process - Upload app via 1 account, attach text game and screenshots
- Test Game
- Ok and publish (after 1 day exc Sunday)
Summary

38. App Upload Process
Source diagram: appota

39. Payment Support
Source diagram: appota

40. Top Revenue Android Apps
Source diagram: appota
Top Revenue Apps distributed by Appota 3/2013