P.O.S.M credential

P.O.S.M Corp
Your Vision Our Mission
Office: 1C Ton That Thuyet Street, Ward 1, District 4, HCM City.
Tel : +84 8 39450837
Fax: +84 8 39450836
Website: www.servicesvietnam.com

Contain
•Introduction of P.O.S.M.
•Organization chart.
•Our service.
•Our design, events.
•Marketing service and research.

INTRODUCTION
POSM was established in 2005
Recognized for:
Efficient Business Result.
Good Connection from your products to consumer.
Cost Effective.
– We grow as a company by growing our people. This insight is behind all
our efforts to keep a team of employees fulfilled with energy and
professional skills who then feed into the future success of our business.
– We always improve ourselves in accordance with higher standards so
that we can absolutely satisfy all customers’ demand.
– Experiences, creativeness and professionalism are our key strengths to
become close partners with many foreign and local companies.

P.O.S.M Organization chart
Total: 28
persons

8
Experience in Incentive and Reward Program.
- HP Original Reward program – HP ink and Toner (executed for SurfGold Singapore)
- Incentive for reseller – HP printer (HP Viet Nam) from 2005 to 2010
- Incentive for end – user – HP printer (HP Viet Nam) from 2005 to 2010
- Redemption Center for all of HP IPG and PSG products ( HP Viet Nam)from 2005 to 2010
- Toshiba ePartners Reward (executed for SurfGold Singapore)
- IBM eXcite – telesales,telemarkerting,reward and event (executed for SurfGold Singapore)
- Motorola ADC reward program (executed for Edenred Singapore)
- Cisco Connect Reward (executed for Edenred Singapore)
- Microsoft Reward program(executed for Edenred Singapore)
- Incentive for IBM reseller(AVNET Viet Nam)
- Promotion gift for HP reseller(AVNET Viet Nam)
- CRM program for Friso milk – FrieslandCampina Viet Nam. Apply for all of end – user
and 7000 shops at 7 cities of Viet Nam(executed for Edenred Singapore )

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CONSUMER PROMOTION
•Scratch & Win.
•Point Collection.
•OBST Program (Office Building Sales Team).
• Manage HP Promotion program for end-user
• Check the serial number and delivery HP warranty card to WS – RS
• Stick the HP original stamp on the HP cartridge
•Rewards
•CRM

10
EVENT
•Road Show.
•Customer Conference.
•Brand Activation.
•New Product Launch.
•Training .
•Sampling.
•Exhibition.

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EVENT: IBM – YEAR END PARTY IN 2012
•Brand: IBM
•Quantity of attendant : 120 guests
•Venue : Legend Hotel

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EVENT: IBM – YEAR END PARTY IN 2012
•Brand: IBM

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EVENT: IBM products launching at Hue City
•Brand: IBM
•Venue : Century Hotel

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EVENT: IBM products launching at Hue City
•Brand: IBM
•Venue : Century Hotel

15
EVENT: IBM products launching at Da Nang City
•Brand: IBM
•Venue : Mercure Hotel

16
Event: HP YEAR END REVIEW 2012
•Brand: HP
•Venue : Liberty Hotel

17
Event: HP YEAR END REVIEW 2012
•Brand: HP
•Venue : Liberty Hotel

19
Event: F5 products training
•Brand: F5

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Event: F5 products training
•Brand: F5

EVENT
Brand: Calcium Sandoz - Novartis
Quantity of attendant : 450 women
Venue: Duxton Hotel

EVENT
Brand: Physiogel – Steifel Laboratories Viet Nam
Quantity : 2.000 office women in 20 office buildings

EVENT
Brand : Lindynette 20 – Gedeon Richter Plc.
Quantity of candidates : 660 women in marriage
Venue : White Palace Restaurant

SURVEY & RESEARCH
•Media Habit Survey.
•Living Survey.
•Market Brand Share Research.
•Tele - Survey.

MARKET BRAND SHARE RESEARCH
N = 400Sample size N = 200 N = 200
TOTALTOTAL HCMHCM HANOIHANOI
6 5
7
5
7
2
5 9
6
3
10
13
5
14
18
1
36
29
48
10
6
4 1
2
21
27
Double A (AA)
Bai Bang
Excel
Paper One
IK Plus
Indo
Tan Mai
Copy Paper
Others
Based on all respondents
Based on all respondents, Double A is the most frequently used brand with 29% on total although it is rather weak in
HANOI. Bai Bang holds the second position with 18% on total, but it is very weak in HCM market with only 1%.
Similarly, Paper One is used strongly in HANOI but it is not used often in HCMC. On the opposite, Excel is used
significantly in HCM, but it is not used in HANOI.
MOST FREQUENTLY USED BRAND

TELE-SURVEY
TVC Trackin g Survey ( Robot – remake)
Screeni ng Question
S1. Are you office worker ?
 Yes  No : STOP
S2. Are you the decisio n maker to purchase copy pape r for your
office?
 Yes  No
S3. Gender
 Male  Female
S4. Age
 Less than
20
 20-24  25-35  36-45
 46-55  over 55
S5. Position
 Administrati
on
 Purchasing  Secretary  Executive
 Manageme
nt
 Others (Pls
specify)____________________
S6. Personal Info for Dou ble A Member Card
Name
Company name
Business Type
Address
Telephoneno.
E-mail address
Robot Remake TVC Tracking Survey
A1) Do you recall seeing any commercials (related to copier paper)
in the past 3 weeks? (Unaided)
 Yes. Please specify paper brand ________ _______ ______
 No (go on to A3)
A2) What did you see or recall in th e TVC? (Unaided)
____ _____________________________________________
A3) Do you recall seeing a commercial in which a lady was kicking a
copier and the copiertransform ed into a Robot? (Aided)
 Yes Please specify paper brand ______
A4) On the average, how often do you recall seeing the Robot TVC?
 More than 5 times a week
 4-5 times a week
 2-3 times a week
 Less than 2 times a week
A5) Do you recall during which TV program (s) did you see the Robot
TVC?
(Pls tick ALL that’s applicable)
Program Titles Day Time ()
1. After World News
Mon 20.00 Š
20.10
2. Chung Suc Tue
20.00 Š
21.00
3. Not Nhac Vui Wed
21.00 Š
21.30
4. Hat Voi Ngoi Sao Thur
20.00 Š
21.00
5. Vuot Len Chinh Minh Fri
20.20 Š
21.00
6. ChuyenNho Sat
19.00 Š
20.00
6. Sieu Thi May Man Sun
20.00 Š
21.00
7. Evening Series Sat
21.15 Š
21.30
8. Others
(pls specify:
_______ ______ )
9. Others
(pls
specify:__________ ____)
A6) Do you like the Robot TVC?(Pls select Yes or No)
 Yes. I like the commercial because (Please choose your
reason(s) from below choices. You may answer more than 1
choice)
 Robot is cool
 Different from other ads I have seen
 Strong product branding for Double A
 It’s relevant to m y own life experience
 Others ____________________________

29
GT ( General Trade)servey for Friso CRM program

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GT servey for Friso CRM program

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Website www.giftvoucher.com.vn
Online Service
Our Partner

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Online Service
Our gift service reliably meets all demands of famous
companies with gift vouchers/cards from hundreds of
various retails/services including discount programs for
large number order.

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Warehouse Management Services

P.O.S.M credential

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