This document provides guidelines for creating effective videos. It recommends that videos should be 1-3 minutes long, tell the viewer upfront what they will learn, keep the content concise with no more than 3 main pieces of information, and move the viewer along the sales process. It also lists the most common video types as how-to, entertainment, and educational videos. The document advises planning the video, scripting it, and spending over an hour in the process, and covers best practices for video recording and editing.

1. Videos – the presentation as a video
Types
1. How To? 60%
2. Entertainment 35%
3. Educational 5%
Plan your video. Script the video.
Spend more than 1 hour in the
process.
5 Golden Rules
1) Never ever have a video last more than 3
minutes – 1minute 45 seconds average
2) Tell them what you are going to tell them
upfront in 15 seconds
3) Concise with no more than 3 pieces. The
more complex 1 piece of information
4) Move them down the buyer continuum
5) Use as much as 3 paragraphs or a minimum
of 5 sentences in the YouTube description
link

2. VIDEO  Face to the camera
 Animated (Powtoon)
 Screen Capture (Comtasia, Jing,
iMovie)
 B-Roll – panoramic & filler video
with voice over and then to action
 Editing with YouTube Video Editor
PRACTICE – NEED TO SMILE, BE
AWARE OF THE BACKGROUND,
TIMING, CALL TO ACTION,
KEYWORD AND PHRASE IN
GOOGLE, WITH AD YOU CAN
GET RESIDUAL PAYMENTS
FROM GOOGLE……..