Video-On Demand Or VOD

Video-on Demand or VOD
Video–on–demand or VOD, a service that allows users to select and watch videos over the internet,
will be one of the greatest innovation as stated in the Netflix case study. It will be a great
opportunity for Netflix, but it will also be a challenge to integrate or do away with its current
business model. Its current business model is one that relies on the internet and the post service to
deliver DVDs to its subscribers. Netflix should carefully enter the VOD market without doing away
with its current model. This will allow it to maintain its growing position as a giant in this media
industry. In order to better understand Netflix and the problems it faces, we must first identify its
strengths. What does Netflix offer its customers that its competitors do not? What differentiates it
from its competitors? First of all, it offers a "prepaid subscription service" that allows customers to
simply subscribe and pay a fixed fee per month. This gives the customer the ability to rent unlimited
movies, something never heard of in this industry. In addition, customers are also worry–free about
returning movies late since Netflix did away with all late fees. It must also be stated that in contrast
to other companies that offer subscription based services, Netflix has made it relatively easy to
unsubscribe from the packet or service the customer has selected. One may think this is a poorly
thought idea, but it has helped customers return. These returning customers are satisfied and
... Get more on HelpWriting.net ...

Swot And Pestel Analysis Of Hulu
SWOT & PESTEL SWOT Analysis STRENGTHS TV show abundance Partner with ABC, NBC,
FOX 'Criterion Collection' – classic movies WEAKNESSES Ads Limited movie selection Limited
streaming capabilities OPPORTUNITIES Better TV series content International growth Sports
partnerships Mobile device industry THREATS Netflix/Amazon Cable TV Illegal streaming
Strengths: · TV show abundance – moving into their own live TV provider · Has recently started
offering subscription services from ABC, NBC, and FOX. · Criterion Collection Weakness: · Too
many ads · Limited movie selection · Can only stream on one device once Opportunities: · More
interesting original series; Netflix has very popular ones such ... Show more content on
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Another weakness is their lack of movie selection since they are primarily focusing on TV shows.
Competitors, such as Netflix, dominate in the movie category, making it hard for Hulu to make a
higher known presence. Opportunities: Hulu should focus on the ability to engage its audience in
interesting and captivating content for original TV series. We saw with Netflix the premiers of
popular TV shows such as Orange is the New Black and House of Cards. Hulu could also negotiate
harder when it comes to content deals with different TV networks. Another opportunity for
succeeding in this market is the distribution of channels offered for Hulu such as entering in the
mobile device or iPad world. Consumers are using these products more and more every day to
watch videos. One way to accomplish this could be receiving permission from well–known cell
phone carriers and creating apps for mobile devices to make this opportunity possible. Threats:
Though it's not a direct competitor because it's doing way better than Hulu, Netflix is still a huge
reason why people are not signing up for Hulu. In price, there's not much difference with the two,
but the content of Netflix has produced some of the most critically acclaimed shows such as: House
of Cards, Stranger Things, and Orange is the New Black. Cable TV can also serve as a threat to
Hulu if you look at DirectTV for example it has the same features of

Net Flix Swot Analysis
S.W.O.T. Analysis
Strengths:
• Netflix provides a subscription–style e–commerce service. Over 95% of customers pay at least
$17.99 a month which includes unlimited rentals with up to three titles at a time. A comparably low
monthly fee, allows Netflix to lead market share of online DVD rentals while competing with
traditional brick and mortar rental stores. Meanwhile, Netflix might keep the customers who try the
service and happy with it continue paying the monthly fee. Therefore, Netflix has fewer problems in
predicting revenue 's.
• Netflix enjoys lower fixed costs due to the fact that it is an online DVD rental company. As an
internet business, Netflix incurs less overhead costs than competitors such as Blockbuster, as ...
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Delays in DVD returns and the processing of the returns could possibly result in a bottlenecking.
§ Difficulty of inventory control. With so many different factors involved with the inventory system,
it is hard to keep track of all titles accurately and reliably. With over 35 distribution centers
involved, and the postal system as the primary means of delivery, accurate inventory methods are
difficult and costly. In addition, with no controls of how long a customer may keep a copy of a
DVD, Netflix must have to order more copies of each title in order to satisfy all demands for DVD 's
in a timely manner.
Opportunities
§ Netflix currently offers no selection of video games such as those for X Box, Game Cube,
Playstation2, etc. The video game market is an incredibly large market, with millions in annual
sales. By employing the same technology and distribution system that Netflix currently uses for
DVD rentals, the company could easily enter the video game rental market with relative ease.
§ Similarly, Netflix could also enter the adult DVD rental industry using the same technology as
used for regular DVD 's. Entering a controversial market segment such as adult DVD 's may not be a
part of the overall company image that Netflix would like, however it is a large profitable market

Marketing Plan: Time Warner Cable Essay
Running head: Marketing Plan – Time Warner Cable
Marketing Plan – Cable – Time Warner Cable
Bonnie Bagby
BUS 620 – Managerial Marketing
Dr. Uchenna Nwabueze
August 30, 2010
Abstract
The marketing plan for Time Warner Cable reviews the market conditions, including emerging
technologies and competitors and provides a marketing plan with focus on maintaining current
customers and adding new commercial customers by focusing on cloud offerings, teleconferencing
and telemedicine.
Marketing Plan – Time Warner Cable
Executive Summary Time Warner Cable (Time Warner Cable), the second largest cable provider in
the United States, continues to face stiff completion from the number one cable company Comcast
and satellite pay–for–TV ... Show more content on Helpwriting.net ...
The overall cable industry has lost five million customers between 2006 and 2009 to fiber optic and
satellite solutions (Yao, 2010, p. E2). Satellite carriers DishNetwork and DirectTV service thirty–
three million customers. Both satellite and cable providers have been targeted, by fiber optic
providers, like AT&T and Verizon communications. The emerging technology of internet protocol
technology (IPTV) is the most recent competitor, targeting the pay–for–TV customer base. Phone
companies or telcos have entered the competition using fiber optics and IPTV to allow video
streaming. Telephone companies, now called telcos, are spending billions on fiber optic installations
to support IPTV technology. The technology will offer remote areas, currently untouched by
cablevision, but penetrated by satellite, a pay–for–TV option. GenosTV is currently beta testing
IPTV with a planned release date of January, 2011 (Entertainment & Travel, 2010).
While the cable industry certainly has a customer service challenge, satellite providers do not fare
well in satisfying customers either. Satellite suppliers DISH Network and Direct TV had fifty–two
thousand complaints made to the Better Business Bureau between 2007 and 2010 (The Patriot
Ledger, August 7, 2010, p. 24). Customer complaints generally

Fixed Price Elasticity
Elasticity are products that have a general fixed price and consumers are not willing to pay anymore
than a specific price for that product. This is why when you look at the graph for elasticity the graph
shows a horizontal line because if there is a decrease in the demand for a product and an increase in
price the line becomes flatter on the graph. There are many elastic products that I buy. For example,
gummy bears. I was recently traveling from Florida and I make sure to buy a bag of gummy bears
before I go to the airport. I generally expect to pay around $1 for a bag gummy bears at Walgreen's
or Walmart. When I get to the airport I try and stay away from buying there food because it is over
priced and I am not willing to pay that much. ... Show more content on Helpwriting.net ...
For example gas is an example of an inelastic product. We can complain about gas prices all we
want, but unless you have an electric care there is not much that we can do to avoid this product. No
matter how high or low prices on gas go there will always be a demand for the product. Video
games are an example of inelastic product that became an elastic product for me. As I got older I
was not into video games as much as I used to be. When I was a kid I wanted to be the new video
game that costs $65 and I did not care what the price was. When the new Call Of Duty game came
out I had to get it and would pay whatever the price was for that product. It did not matter what the
price was because my demand would always be high. As I have gotten older I spend my money
different ways and have realized that I can live without the new video game for a few months until
the price drops. The reason video game company's make so much money is because people want to
buy the game right when I comes out, and that when it is the most expensive. If people were to wait
a few months the price drops dramatically. As I have matured video games are not as important to
me as they once were and so it has changed from an inelastic purchase to an elastic

Case Analysis Of Hulu
Introduction
For the past ten years, Hulu has been among the most competitive online streaming services.
Beginning as a joint venture created by 21st Century Fox and NBCUniversal to "distribute their
television programming over the Internet," (Harvard 2017) Hulu has expanded generously, offering
the four largest broadcasting networks. In the wake of a new television era, Hulu has the potential to
serve as a Multichannel Video Programming Distributor (MVPD). The following write–up includes
an analysis of Hulu's current market standings, including an investigation of growth statistics as well
as the company's overall marketing situation.
Positive or Growth Statistics
In recent years, as a response to price increases in monthly cable bills, ... Show more content on
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Although competition has begun delving into the realm of original programming, Netflix, Amazon,
and HBO have spent millions of dollars to create original content for their subscribers. Hulu should
have saved the money allocated to original programming and relied on the content created by the
entertainment giants that created it, 21st Century Fox and NBCUniversal. With live streaming
subscriptions available, Hulu has already differentiated itself from most of its direct competition.
They should have established a stronger position in the brand–new market of alternative live
streaming rather than playing catch–up in the well–developed segment of original

Internet Protocol Is The Process Of Transmitting And...
Internet Protocol television (IPTV) is the process of transmitting and broadcasting television
programs through the Internet using Internet Protocol (IP). A broadband connection is used as the
medium of transmission for IPTV. Along consumers to tune in to their favorite programming when,
where, and how they want. Improving the user experience compared to a traditional television
transmission such as radio frequency broadcast, satellite broadcast and/or cable television.
When downloading a file from the Internet, the file doesn't travel in one big piece, as might be
expected. Instead, it 's broken up into small pieces, known as packets sent to specific IP address, a
numeric address given to every computer on the Internet (194.66.82.11). Therefore every computer
has a unique identifying number known as an IP address much like houses and street address. The
Internet can be used for many things: sending emails, downloading files, making telephone calls
VoIP (Voice Over Internet Protocol), and now watching TV using IPTV.
Traditional TV programs are broadcasted through a rooftop antenna, satellite dish, phone line,
coaxial cable or fiber–optic cable. With traditional linear programming someone else has decided
what you can watch on TV and when you can watch it, since certain programs come at certain times.
As, channel lineups have grown over the years, referring to Appendix A. Of all the channels in the
lineup, selection is still limited because of time slot programming and

Netflix Essay
Introduction:
Netflix is an online subscription based DVD rental service, founded in 1997 by Marc Randolph and
Reed Hasting. Has more than 90,000 DVD titles, 6.7 m subscribers. Have a Growing library of more
than 5,000 choices that can be watched instantly on their PCs and have They have over 55 million
discs and ship 1.6 million a day, on average.
Business Model and Strategy:
They are first movers in the field of online rental and are the blue chip company in this field, also
they concentrated on DVD as compared to VHS system of the time. They positioned themselves as a
online company different from a brick and mortar one. It offers prepaid subscriptions as the
customer only need to pay monthly fees for unlimited rentals. It doesn't ... Show more content on
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They went into contracts with their movie suppliers to reduce the cost of the movies purchased and
forming a long term relationship with their suppliers.
DVDs sent home through U.S. Postal Service, being a huge customer for USPS they have formed a
alliance with USPS to get benefits. They worked with USPS not only to reduce charges but saving
times as the Netflix envelopes were not returned to the original distribution centre but to the closest
ones.
Netflix also became a source of adverstisement for films not on huge budgets in helping creating
awareness about the movies. PROBLEM VOD VOD, which refers to Video–on–Demand, is the
recent video streaming technology where pay–per–view programming merges with Internet
downloading. Netflix has the challenge of entering VOD market or not and how that would alter its
business structure and strategy as its purpose was to allow best home video viewing to its customers.
As Netflix faces serious competition from its competitors including Blockbuster, Disney etc the
decision is critical to not only profitability but also survival as the question is how should Netflix
enter the online video market? Any decision made on this issue would impact not just the Netflix
existing business model but its ability to sustain its position as a giant in the media industry. Also its
competitors have started

Case Study Crave Tv
Based on what was written above, it is clear that Crave TV is in a very competitive environment and
in order to compare CraveTV to its competitors there are multiple factors that have to be considered.
In order to compare the main three on–demand video streaming services, price, content, and
convenience have to be examined. As seen in my previous post, Crave TV has a pricing advantage
in comparison to Netflix and Amazon Prime Video. However, content and convenience also play a
huge role in determining whether a consumer decides to use their service. If the customers are
dissatisfied with the provided content and the platform is not utilized on a consistent basis, they will
switch to a different provider. CraveTV has a competitive advantage

Streaming Media and Video Content
Internal Rivalry
Looking strictly at the video rental industry, Netflix faces minimal internal rivalry because the
industry is dominated by only a handful of firm in Europe, namely Blockbuster. Although Netflix
faces little internal rivalry in its immediate industry, the company faces an intensely competitive
broader market. Since home entertainment covers a broad spectrum of technologies and channels of
distribution, Netflix is in direct competition with firms in a number of other industries including
cable networks, who air movies on television, satellite companies' VOD services, and websites like
Hulu, which provide video content through online streaming. Furthermore, as people transition from
consumption of physical DVDs to ... Show more content on Helpwriting.net ...
To capitalize on these profitable complements to their streaming service, it is advantageous for
Netflix to enter into joint ventures with companies that produce electronics.
Supplier Power
Netflix acquires its video content through direct purchases, revenue sharing agreements, and
licensing agreements. These agreements, which allow Netflix to rent DVDs and stream video
content, are primarily obtained from studios, networks, and distributors. Therefore, Netflix's
suppliers, e.g. studios, networks, and distributors, control the prices that Netflix must pay for its
video content. The First Sale Doctrine, a copyright law stipulating that once a copyright owner sells
a copy of their work they relinquish control of the work and the purchaser may redistribute the work
as they wish, provides protection for Netflix with regards to redistributing DVD titles. However, the
First Sale Doctrine does not apply to streaming content. Therefore, Netflix is especially vulnerable
to supplier power during streaming distribution cost negotiations. The studios and distributors who
license streaming content are in full control of the terms and conditions with Netflix and may
rescind the availability of the content at will. As the DVD format becomes increasingly obsolete and
streaming video content grows in popularity, Netflix become more susceptible to the power of their
suppliers.
Another aspect of the in–home video entertainment industry, which substantially

Ted Talk Debate Summary
Summary – Ted Talk and Debate
I watched two videos about Mexico's drug cartel this week, a Ted Talk and a debate on whether the
U.S. is to blame for the Mexican Drug War. The Ted talk focused on the business aspect of drug
cartels, which is something that I don't hear very often. The debate video was two teams debating to
sway the audience's opinion on whether the U.S. is to blame for the Mexican Drug Wars. While each
person had their own unique ideas, it seemed likely most or all of them agreed on one point, and that
was that the U.S. did share some of the responsibility for the drug war. In both videos, they
discussed the business side of the drug cartels. The bulk of this conversation happened in the Ted
Talk, although there were a few short discussions in the main debate that I listened to. ... Show more
content on Helpwriting.net ...
While it should be logical that an organization with the reach and profits that a drug cartel has would
have to have great organization or distribution/production routes, it is not something that I have ever
heard talked about before. Most of the time when I think of drug gangs or cartels, I think of the
(somewhat fake or cheesy) henchmen you see in movies, or the small–time, local gang members
that you hear about on the news. The highest person I had heard about was El Chapo, and even that
was focused more on his escape than his background or why he was in jail in the first place. I also
did not know that the U.S. has created such a huge demand for drugs, and I feel like that is
something that is not something that I would not have been able to "stumble" across, so to speak. It
completely surprised me that over 50% of the world's drug demand has come from the United

Netflix's Oligopoly Market
Hello Gevanie,
I to choose Netflix for my final project and learned how much stiff competition Netflix has when
working, advancing and building technology in the oligopoly market. Because Netflix has
competition not just with the streamlining services but with cable providers it is a rigid barrier that
Netflix would have to break through to become the leader of the video on demand and streaming
services. Professors Allen, Feils & Disbrow (2014) conduct a SWOT analysis (strength, weakness,
opportunity, and threat) as it applies to the business decisions that Netflix made from 2007 with
DVD rentals to that of the 2011 transition to a service more of streamlining content. Amazingly,
what Allen, Feils & Disbrow (2014) found was that the 2011 ... Show more content on
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However, as I discovered with Netflix is that some of the business decisions were not the smartest.
Like with Netflix inappropriate timing of expanding into the international market and its
continuation to add new original series when current contractual original series are still reported as a
debt to the companies' stocks (Netflix: Revenue in 2016, n.d.). For instance, with the
telecommunications company that I work for timing and rates also seem to be an issue as new
subscriber rates for new products are a temporary ranging from three months, one year and two
years with a contract. The launching of the security system in 2014 gave an excellent introductory
rate of $9.95 per month but after a certain time frame ended increasing to $39.99 (Comcast Xfinity
Home Security Review, 2017). By this, for my company to become the top in market share for the
security system or all services offered they would have to invest large sums of money to perfect
each product when already just for cloud–based technology my company spent 5.4 billion on such
upgrades alone, not including programming or other licensure agreements. It is the reason that the
oligopoly market is so challenging for companies and consumers is that

Swot Analysis Of Netflix
Netflix is an American entertainment company that was founded in 1997. Their main business
comes in the online form, by streaming television shows and movies online. The company was
founded by Marc Randolph and Reed Hastings. As of this July, Netflix had nearly 104 million
subscribers worldwide, and only half of those coming from the United States. Netflix has some very
unique qualities when it comes to social responsibility. Towards their employees, they allow
unlimited vacation time, which is unheard of, and also 1 year of paid maternity and paternity leave.
Yes, paternity leave also, that means the fathers of new born babies can enjoy that time without the
stress of work, and also without worry of economic struggle. Netflix being a ... Show more content
on Helpwriting.net ...
"We promise our customers stellar service, our suppliers a valuable partner, our investors the
prospects of sustained profitable growth, and our employees the allure of huge impact."
(Source) Also, Netflix published its company values, which demonstrate the standards with which it
wants its employees to function in their daily decisions and activities:  Judgment  Productivity 
Creativity  Intelligence  Honesty  Communication  Selflessness  Reliability  Passion The
business model of Netflix is simple. It is broken down into 3 main components: Domestic
Streaming, International Streaming, and Domestic DVD. These are the three types of sales that this
company can supply to its viewership. The three total elements that make their product attractive to
buyers are the affordable prices, easy accessibility, and its original content. The biggest and most
successful part of their structure is that there is no retail locations. It is all online. It is accessible for
everyone, from any corner of the earth (as long as you have internet capability). One negative about
the business model is that they are beginning to acknowledge the challenging economics of product
originality. Also, Netflix's stock is only worth one third of its price. Content continues to outpace

Case Study Netflex Essay
Chapter Case Study
Explain Netflix's marketing strategy? Can it sustain its competitive advantage? Why or why not?
Netflix strategy has no brick and mortar stores, big stores with a variety between 300 to 4000
movies in stock. Netflix relies on the internet for customers' orders and mail system for the delivery.
The company does not have late fees, fluctuating monthly fees, predetermined rental periods,
instead has a flat fee. Netflix, let customers view unlimited streaming of movies and TV shows for a
monthly fee and has also developed platforms to deliver its titles to Nintendo Wii, Xbox 360,
PlayStation 3, and TiVo.
Netflix also supports decks from Panasonic, Insignia, and Seagate, and a number of Android and
apple mobile devices ... Show more content on Helpwriting.net ...
Lack of updating movie content.
Reliance on studio agreement to secure content (movies).
Opportunities
Growing demand for online video streaming. Strategic partnerships with third–party businesses
(Nintendo, Microsoft) Growing demand for game rentals Growth in portable media play Total
integration of Netflix platform across mobile devices
Threats
Must absorb shipping costs which negatively affects operating margins
Technology is ever changing and Netflix must consistently improve method of delivery
Other companies offer video–game rental
Piracy
Video on Demand (VOD)
Suppliers shifting to competition–Must absorb shipping costs which negatively affects operating
margins
Technology is ever changing and Netflix must consistently improve method of delivery.
Other companies offer video–game rental
Piracy
Video on Demand (VOD)
Suppliers shifting to competition
Netflix should pressure opportunities like the online stream with customers, reassuring to customers

more efficient and faster connections, unveil a plan with movie producers to reduce the 28 day
window to release movies. Although, target those customers who might pay higher monthly fees and
end up with the fewer films.
What is the best way for Netflix to grow its business? Justify your answer.
Netflix should expand internationally to increase their clientele. It only has 3.6 million international
subscribers, generating revenue of $108 million through the

Marketing Analysis : Consumer Behavior Essay
In business terms marketing is concerned with satisfying the customers' needs and wants. To decide
these needs and wants, consumer behavior must be examined and decided. Marketing's point is to
direct and shape consumer behavior.
Consumer Behavior
Consumer behavior is an elaborate part of marketing, without it marketing would not be entirety.
The human conduct is perplexing, loaded with discussions and inconsistencies, does not shock
anyone to marketing academicians and in addition practioners, consumer behavior is no special
case, against the background of far reaching acknowledgement of consumer behavior just like the
way to contemporary marketing success (Demirdjian & Mokatsian, 2014). Some consumer
behaviors are profoundly established, for example, outside habitations, for example shopper's way
of life, home life, demographics, and economic wellbeing. Other inside elements, for example,
feelings, demeanors, observations, recollections, and learning are pliable characteristics that have
the ability to influence in another direction. Inspiration, observation, learning, convictions, states of
mind, and so on all have been utilized as part of clarifying why the consumer behaves on the way he
or she does, ideas, for example, social observations, social impact, social prizes, companion weight,
expressive gestures, social approvals, and so forth all shed light on the puzzles of consumer
behavior (Demirdjian & Mokatsian, 2014).
Becoming acquainted with the client

How Different Aspects Of Economics Affect The Consumer And...
Introduction To Economics Music Video Essay
Caitlin Brice
St. Petersburg College
Abstract
This essay will be explaining how different aspects of Economics affect the consumer and how
helpful it is for people to understand them. Different economic ideas and concepts will be explained
in detail and will include examples displaying how it applies to the average consumer. The
vocabulary being explained will be terms that will indefinitely affect every consumer and will show
how important it is for society to be familiar with economics. Introduction To Economics Music
Video Essay Every consumer, whether they realize it or not, participate in activities that relate to
economics. Purchasing gas, buying insurance, or ... Show more content on Helpwriting.net ...
For a consumer, this means paying a lower price for goods than one would pay in any other market
type (Pettinger 2012). An example of perfect competition can be seen in a small amount of wheat
being grown by a farmer because no matter how much is grown, the market price will not change
(O'Sullivan, Sheffrin, Perez 2014). Perfect competition is helpful for a consumer because the prices
are usually low and stable as demand meets with price to create equilibrium. The next topic
discussed in the music video was monopolies (AP Econ Music Video "Microeconomics" SPHS
2009). A monopoly can be seen when the number of people selling is large, products being sold are
different, and coming into and leaving the market is simple. Zero economic profit will be made by
the competitor in the long run, but this still creates the issue of the consumer overpaying for goods
and services (O'Sullivan, Sheffrin, Perez 2014). The consumer will not be able to replace the good
because it is difficult to find substitutes for monopolized products (Manuel n.d.). Anti– trust laws
were put into act in order to create fair competition between businesses (O'Sullivan, Sheffrin, Perez
2014) and this is positive for the consumer. The consumer needs to understand monopolies because
there are many existing today and they can be harmful.

How Your Local Restaurant Doesn 't Charge
Your local restaurant doesn 't charge you a fixed price and tell you to gorge yourself on whatever
comes out of the kitchen. Most restaurants operate on an à la carte basis, allowing diners to choose
foods they like from the menu and eat only what they want (and can afford). If you don't like
broccoli or raspberries, you don 't pay for them; if you're a vegetarian you don 't subsidize the meal
of the carnivore at the next table.
Cable companies don't operate like that. Comcast and AT&T package all that "food" and shove it
down their customers' throats like the Widette family descending on a smorgasbord. You want a
serving of TVLand so you can watch reruns of "Golden Girls"? You gotta take the Golf Channel,
too. Wanna catch the latest ... Show more content on Helpwriting.net ...
If you're on the opposite side of a hill or surrounded by tall buildings, you might need a rooftop
design. According to the two sites, we can pick up 64 digital channels at our house.
Buy a Mohu Leat HDTV antenna at Amazon.com
Mohu Leaf at Amazon
We bought a Mohu amplified antenna for each television; sleek modern designs unlike Grandpa 's
rabbit–ears and tinfoil The manufacturer claims they 're good for up to 25 miles, but we needed a
signal boost because the TVs are on the far side of the house from the towers, so the signal also had
to penetrate several walls. That cost about $120, plus the time to fiddle with the antennas and get
them located and oriented correctly. We can now pull in the major networks – ABC, CBS, CW, Fox,
ION, my 20, NBC and PBS – in HD for the first time, plus secondary channels that broadcast old
movies or reruns. In addition, we can get perhaps a dozen Spanish–language stations, twenty or so
different religions stations, and even a Vietnamese–language channel.
Streaming Media Players
Step two was to join the world of streaming content. Our Toshiba set is a smart TV that connects to
our wireless network, but we expanded on that capability by adding two popular streaming media
players. One is Google 's Chromecast, the second is a Roku 2. Although many "cut the cable"
articles were

Abc All Access For Television Without Cable Essay
Product: CBS All Access Rating: Rating:3.5 Nearly every network prime time show is available on
demand through Hulu. However, they lack the current seasons of shows airing on CBS. Instead,
CBS decided to strike out on their own and offer their own streaming service. CBS All Access
provides not only a means to watch those shows one day after airing, but also thousands of episodes
of season's pasts, and much more. CBS All access works like most other streaming services. You
simply sign up and for a monthly fee you can stream their content to various mobile and TV
streaming devices. For those looking for a comprehensive guide on all the available alternatives to
cable TV, check out our guide on How to Watch TV without Cable. However, in this article I want to
review all the features available on CBS All Access, cover the shows you can watch, and see if this
CBS online streaming service is worth paying for. How Much Does CBS All Access Cost? CBS All
Access is a very affordable solution for those missing CBS shows. CBS All Access costs $5.99 a
month, and there is no contract so you can cancel any time. They offer a 1 week free trial, so you
can try it at no risk. There is also a commercial free option for $9.99 per month. It eliminates
commercials for on–demand viewing, but live streaming of local CBS affiliates will off course have
ads. CBS All Access Pricing Monthly Price Simultaneous Streams Max Video Quality $5.99 2 CBS
Live (in 150+ markets) and On Demand

The Rights Of Service Delivery
In this paper I will provide an argument, and prove how rights–based approaches to development
intersect with the discussion of service delivery proposed by Batley et al.
Batley et al argue that people, if organized, have the power to affect the services they are provided.
They provide a statement from the World Bank as their basis. "Direct accountability of service
delivery organizations to users implies that citizens can both organize demand for services and
monitor their performance" (p. 279). The collective action of consumers becomes easier when the
service they are being provided is located in a small territory where users can encounter each other
easier (p. 280). This collective action, bottom–up approach, to demand and/or ... Show more content
494). This intersects with the idea of Batley et al. that customers, if organized, are able to use their
power to demand or modify services provided. Additionally, according the Batley et al. for citizens
and clients to organize, the specific service they desire to improve need to be in a territory with high
density where users can encounter each other (p. 280). This allows citizens to exchange daily
debates about the lack or poor quality of services. As a consequence, citizens organize around shared
desires to either improve or demand services. One example of the rights talk approach intersection
with Batley et al's service discussion is the work being done by Shacks Dweller Internationals
(S.D.I.), an NGO that works with slum community members in various countries. This NGO raises
the awareness of residents about their sanitation issues. They provide a platform for community
members to fight for their right to have sanitation, while also providing a space for the residents to
have political inclusiveness in the process. Empowerment, inclusion and collective action are
essential principles to get desired results.
Batley et. al. would argue that slum citizens are able to organize because they are located in a high
density location. As a result they are able to share daily experiences about either the bad quality or
lack of

Influence Of Netflix
Netflix is an American entertainment company founded by Reed Hastings and Marc Randolph on
August 29, 1997, in Scotts Valley, California. It specializes in streaming a wide range of award–
winning TV shows, movies, documentaries and more on thousands of different internet–connected
devises. With Netflix, its consumers can enjoy viewing the content with no disturbance of a
commercial. There's always something new to discover as more TV shows and movies are added
every month. Netflix has also been officially launch in Singapore as of January 2016.
Social Forces
Demographic
Netflix is generally popular with the teenagers, young adults and parents. Stats have also shown that
the large skew of Netflix consumers are aged between 25–39 and 1 in ... Show more content on
Helpwriting.net ...
It synchronizes video playback and adds group chat.
Attitudes and Belief
With over thousands of series and movies to choose from, the different genres made available a
consumer will have a variety of series/movies to watch at their own timing.
Consumer Lifestyle
Netflix consumer lifestyle can be people from all the different walks of life. From student, to young
working adult, married couple with and without kids and even a retiree.
Social–cultural Influences on the Consumer Behaviour
Personal, Family Influence
Word of mouth, a friend or family members is a consumer of netflix and recommended it.
Family Influence
Family life cycle; Netflix maybe generally new in Singapore, but if a family has all positive impact
and enjoy Netflix as a whole, the cycle will repeat for the next generation.
Family decision making; Parents/ children (information gatherer & influencer) Parents (decision
maker/purchaser) All family members (users)
Conclusion: Let's make Netflix great in Singapore! With our in–demand and busy lifestyle, most
Singaporeans don't have the privilege to enjoy local scheduled TVs show. With Netflix, scheduled
TVs show can be a thing of the

Netflix Case Study Essay
Netflix Case Study Analysis Executive Summary: Netflix Inc. (Netflix) is currently the largest
online provider of DVD rentals in the US. Founded by Reed Hastings in 1997, the company offers
monthly prepaid rental services utilizing its online search engine, where the company then mails
DVDs to subscribers via the United States Postal Service (USPS). Since the company's inception,
Hasting has been exploiting disruptive innovations as a means of creating a competitive advantage
over incumbents within the industry. Netflix faces stiff competition within the movie rental industry
that includes Blockbuster Video and traditional "mom and pop" video rental stores. Now, Netflix
must develop a new strategy in response to the competitive moves ... Show more content on
Helpwriting.net ...
The company was able to take advantage of innovators and early adopters of DVDs to create a niche
market for itself within the movie rental industry and when the early majority started to endorse
DVD players, the Netflix service offering easily transitioned across the "chasm" and into the
"bowling alley" through the beachhead of supplying independent films and lesser known titles. The
revolutionary movie rental system also allows for the delivery of unmatched economic value to the
customer (EVC). This unparallel EVC is easily explained through Frances X. Frei's work "The Four
Things a Services Business Must Get Right." As Frei explains, if a company is able to define what
excellence is in terms of the type of experience they want their customers to have then that company
will be able to create a service that a customer will value. Frei also explains that a company must
target specific attributes that that the company will excel in and others that the company is willing to
deliver an inferior performance in. Netflix determined that it would excel in the three specific
categories of convenience, value and selection while allowing for an inferior performance as it
pertains to procuring a large inventor of new released movies. Netflix accomplishes to create service
excellence through multiple attributes. First, it creates service excellence through its search engine
that allows customers to easily search for movies based upon

Netflix Case Study
Executive summary The report starts by identifying creativity and innovation as the key to Netflix
past success as Harold has consistently shown in his decisions throughout the history of the
company taking bold action to chase un–ventured routes to satisfying customer needs. The essence
of the report however, is to highlight the issues surrounding the current technological advancements
in the DVD rental market now that VOD has become a feasible and realistic platform that can be
supported. Netflix is faced with a multitude of options and my argument is that it must base its
decision upon the long term strategy of the business. There is still a growing demand for DVD's in
their physical format proven by their increasing rate ... Show more content on Helpwriting.net ...
Introduction This report first seeks to highlight the innovative thinking behind Netflix's success
followed by the major issues surrounding Netflix's operations in 2007, leading onto an analysis of
the technological advancements within the DVD rental industry at the time, paying particular
attention to the growth and development of the VOD market. The report also seeks to explore the
various strategic options Netflix has available to tackle this new and potentially lucrative market
whilst considering their potential impact on the long term strategy of its core business in order to
provide recommendations as too how Netflix should best deal with the situation at hand in order to
enjoy continual growth and prosperity for the future. The secret behind the success of Netflix's
operations Netflix's concept is a direct result of the innovative thinking of Reed Harold, the
company's founder and CEO. Harold typically saw the potential to satisfy customers better through
the use of a new distribution channel online, using the American postal service. Through this
business model he "pioneered online DVD rentals" (Kaufman, 2007) pursuing a route to market that
had never been taken before. Netflix Chose To target the DVD market rather than replicating the
model of video retail chains (Kaufman, 2007) at the time at a time when 'blockbusters' operated
using a brick and mortar

Analysis Of The Annenberg Learner, Video On Demand Series...
In the Annenberg Learner, Video on Demand series session 6, Evolution and the tree of life, various
professors or scholars discussed the evolution of life. The session began with a beautiful photograph
of Harvard University of Natural History. Next, a narrator introduced the Museum of Comparative
Zoology located in the basement of Harvard. The basement holds the reptile and amphibian
collection. The narrator pointed out that the century old jars containing specimens of bodies along
with their DNAs carry clues that help scientists to reveal how evolution has shaped and reshaped the
living planet also how to make sense of life. Dr. Linda Grisham of Lesley University then
highlighted the topics to be explored. Namely, what is a ... Show more content on Helpwriting.net ...
Dr Grisham spoke about how great it would be to observe the growth of a tree of life from its
ancient base to the tips of its million modern branches just what we might see? Dr. Grisham stated
may be single cell creatures or animal life, aquatic plants and animals modern mammals evolving
from tiny rodent creatures. Dr. Grisham then stated a question that she believed many students might
ask– that is why there are so many different types of living things? We then joined Ms. E Abraham
in the science studio. The young mind (students) where presenting their ideas of what is a species.
Many interesting definition was given however, the narrator commented that the children seemed to
understand that species is a way of grouping animals. Dr. Grisham noted that all the children used
external appearance as their main strategy for classifying things. Dr. James Hanken, Director and
Curator in Herpetology at the Museum of Comparative Zoology at Harvard shed light on the
classification of different species. He removed specimens from jars and explained their differences
and similarities. He removed and displayed a lizard reptile, that stated originated from Africa ant is
also called a chameleons, a king snake from North America a reptile and an amphibian, a boa
constrictor snake and a lizard that resembles a snake. He pointed out that the boa constrictor is more
mobile because this snake has the

Swot Analysis Netflix
Netflix is a company known around the world. It started with humble beginnings, and popped on the
scene and not only reinvented the way we watch movies at home, but took over the industry. In this
case I will analyze the Video–On–Demand or VOD industry using Porter's Five Forces Model and
conduct a SWOT analysis on Netflix. I will also discuss why Netflix has been so successful, what
their competitive advantages are, some of my personal recommendations, and finally any strategic
advantages CEO Reed Hastings should pursue on the future. Using Porter's Five Forces Model I am
going to analyze the VOD industry, Porter's model is made up of economic powers of customers,
economic power of suppliers, direct competitors, potential competitors, and finally firms that offer
substitutes. In the VOD industry I believe the customer have a high economic power. The top three
streaming services in the industry are, Netflix, Hulu, and Amazon Video Services. If the customer
deems the price too high they can simply leave, and because customers aren't required to sign a
contact they can simply stop services. Which will cause the number of users to fall and profits to
decrease as well. Next in Porter's model is economic power of suppliers. The industry as a whole is
very large, Netflix had 76 million users in 2016, Amazon had 44 million in 2015, and Hulu had 9
million in 2015. The suppliers (Netflix, Amazon, and Hulu) don't have a huge power, across the
board all three services are

How The Monty Python Crew Combated Piracy
How the Monty Python Crew Combated Piracy Monty Python and the Holy Grail is the classic 1975
British slapstick comedy that received 95% rating on Rotten Tomatoes. In 2009, the movie, other
series, and many of the popular clip scenes were uploaded to YouTube, costing the production Crew
lots revenue. To combat piracy, the crew decided to created its own channel on YouTube. The
following is in the about section of the channel: "For 7 years you YouTubers have been ripping us
off, taking tens of thousands of our videos and putting them on YouTube. Now the tables are turned.
It's time for us to take matters into our own hands....No more of those crap quality videos you've
been posting. We're giving you the real thing – HQ videos delivered straight from our vault. What's
more, we're taking our most viewed clips and uploading brand new HQ versions. And what's even
more, we're ... Show more content on Helpwriting.net ...
Consequently, the marginal benefits of getting rid of surplus and enjoying incoming revenue were
much greater than the marginal cost of producing the content. Furthermore, at the new equilibrium
price and quantity, the Python crew was raking in greater producer surplus. Overall, the action
created a positive producer externality by creating better public relations than threatening legal
actions against YouTubers who illegally uploaded the videos. What the Monty Python did was
unheard of before. This is a very creative idea to combat piracy in the modern age of technology
while profiting from good relation. The idea clearly illustrates one of the factors that affect the
demand curve: Information. Through a classic "all else equals", we can see that a rightward shift in
demand while supply stays constant brings great benefits for both consumers and producers. In the
end, the Monty Python Channel has over 129 million views and five hundred thousand subscribers
as of Feb.

Unit 3 P3
Task3 Identify emerging network technologies relevant to Nephthys's operation, these must include:
Server Virtualisation, Video on Demand, VoIP, Web Interfacing, Mobile Networking and Cloud
Computing, Video Conferencing. [P3] Describe the potential impact of emerging network
technologies on an organisation [M1] [P3] Server virtualisation: This is the process of hiding all of
the server resources including the amount of servers that a company has and the amount of
processors etc. From the people using the server. Videos on demand: Videos on demand are
applications that allows users to watch movies TV series and videos when they want. Some of which
have to be paid for however not all do. Applications such as Netflix can be used not only ... Show
more content on Helpwriting.net ...
When a person is on a website such as YouTube, Facebook or twitter they are interacting with the
website. It could be that they are watching a video or they may be scrolling and looking at status
updates. Mobile Networking: Mobile networking is using voice or any other means to connect over
a network. Cloud Computing: Cloud computing is when you can store files onto an online server
which you can access from various different devices. Video Conferencing: Video conferencing
allows people from around the world to connect and talk to each other as though they are in the
same room. [M1] The use of new network technologies allows different organisations to connect
with their worldwide counterparts allowing them to get information out quicker and to help create
new ideas without being face to face. The use of VoIP and Video Conferencing allows a company to
sit down and talk about new ideas even though they are on two completely different sides of the
world. Others such as Server virtualisation allows a company to increase their security so that
people cannot access their servers easily. Cloud computing can also help companies by allowing
them to put files online and have their employees and other managers access it whenever they need
to. However there are some downsides to some of these technologies. If a cloud computing server is
hacked the company could lose some important files and the hacker may be able to gain access
whenever they want. Also video conferencing may not always work due to time and bad connection
therefore groups may not be able to create new things together and would have to stay within their
own

The Concepts Of Microeconomics While At San Pasqual High...
Students at San Pasqual High School created a music video outlining the major concepts of
microeconomics while at the same time relating each lesson to the real world, albeit in a humorous
manner. The application of these ideas in the video ranged from determining the price of gas to
finding a dance partner. The concepts addressed by the students including market structures,
government intervention, elasticity, and scarcity, that all hold value in everyday life and an
understanding of their importance can contribute significant benefits to the power of the consumer
within the market. To begin, one of the first concepts introduced by the video was that of market
structures. Market structures are categorized as a result of variables that ... Show more content on
Helpwriting.net ...
As a consumer, knowledge of the various market structures allows for the understanding of the
motivations and decisions made by certain firms, and can assist in the making of calculated
purchases. For instance, the student in the video hypothesized that gas prices were rising because
multiple gas firms within an oligopoly were colluding and artificially raising prices. With this
information, one can choose to take their purchase to another firm who does not appear to be
colluding and purchase a substitute good for a cheaper price. If enough consumers are aware of the
strategies utilized by firms within markets structures such as monopolies and oligopolies, action can
be taken in order to prevent costs of goods from reaching levels that only benefit producers. The
power that each consumer's purchase holds is often underestimated, and if used wisely, can help to
create a market that fosters innovation and rewards firms with fair prices. The next major topic the
video focused upon was elasticity. Elasticity is a measure of how sensitive producers and consumers
to changes in price of a good or a service. If a good/service is elastic, willingness to purchase
changes significantly with a small change in price. Conversely, if a good/service is inelastic, the
market does not react very much in response to a change in price. The concept of elasticity was
introduced in the music video when a student was attempting to get away

Netflix 's Successful Implementation Of Managerial...
Over the past 7 years, Netflix streaming has expanded from thousands of members watching a show
from time to time to millions of members watching over two billion hours every single month. Each
time a member starts to watch a movie or TV episode, a "view" is created in the data systems, and a
collection of events describing that view is gathered. Given that viewing is what members spend
most of their time doing on Netflix, having a robust and scalable architecture to manage and process
this data is critical to the success of the business. A huge part of Netflix's success can be attributed to
their successful implementation of managerial information system. Netflix records data on content
that consumers have watched in the past and bases suggested movies and TV shows based that
particular consumer's history. This provides the consumer with a highly personalized streaming
experience that tailors showcases all the material Netflix has to offer that would actually interest that
one customer. Netflix's competitor Hulu didn't implement such data mining strategies right away
and instead observed Netflix to see if their implementation of datamining would be successful.
While they were awaiting results from Netflix, Hulu would just show their customers all of their
available content from the menu screen. This caused a very convoluted and overwhelming menu
screen to pick out a movie or show from. It's this accessibility that drove Netflix to surpass other
streaming services such

Competitive Analysis: Netflix
Competitive Analysis
Initially when Netflix began functioning in 1997 as providing DVD rentals through mail order with
no late fees, it therefore then held 25% market share and today it has over 37% hold of the market
which particularly increased after it introduced streaming in 2008. The media streaming market
which was a $1.3 Billion market is expected to increase to $12.5 Billion by 2017. The in–home
entertainment is thought–provoking to define because movies, television programs, and various
other entertainment videos are distributed to many viewers through a very wide spectrum of
channels. The current circulation channel include DVD rental and retail outlets, DVD rental and
retail websites, cable, premium television, pay–per–view, Internet ... Show more content on
Helpwriting.net ...
Through the online streaming alternative Netflix has been able to attain its strategic position as it
was the foremost to offer such a service. Also being able to select movies online and order them by
mail is the service that consumers give importance to as this was the chief deterrent in regard with
old–fashioned video rental that it required customers to go to the shop and browse through the
collection which would be time

Streaming Medi An Emergent Technological
Streaming media is an emergent technological practice that is altering everyday uses of media,
media industry practices, and transnational cultural geography. Streaming, concomitantly, is an
audience tactic and a strategic logic of the industry. Streaming as a technological process is
nominally defined as multimedia continually delivered to a user.
YouTube
In 2005 YouTube was started, it was a video sharing site that enabled users to upload, and share new
videos. The popularity of South Park and other shows became the most popular content on YouTube.
Most users didn't have digital cameras yet to film themselves. February of 2006 Motorola launched
the Razor MS500 the first phone with a video camera, as we now today this trend ... Show more
content on Helpwriting.net ...
As Netflix offers the hole season all at once vs. waiting a week to see the show on conventional
channels.
Amazon Prime
Launched in 2005, Amazon was trying to get customers to spend more money. $79 a year, ($99 a
year now), ($49 a year for student prime, with .edu email) people would get free two day shipping
on many items. Starting in 2011 Prime members were introduced to prime videos, which was an
unlimited movie and TV streaming service, and the kindle service a digital book service. Members
would get a free month of prime service with a fire tablet purchase. Their prime member users are
around 3–10 million. As Amazon looks to the future, it is obvious they will continue to invest faster
shipping, add selection –– the physical and the digital. You can collect prime points for not selecting
the two–day shipping, these points can be used to buy movies or TV shows that are not offered with
prime.
Crackle
Sony purchased an online video site Called Grouper, and then changed the name to crackle; this is a
free streaming service, which offers original programming, along with shows and movies. To ensure
as a free service there are advertisements throughout the programming. These advertisements are
only about 1 minute, vs. 5 minutes of the normal commercials at a time. Crackle is not as popular as
the other services, as do lack the quality programming the other services have.

Sling TV, Playstation Vue
Launched 2015 Sling TV was

The And Implementation Of Web
With traditional media outlets dealing with the incoherent nature of audiences and the defiant threat
of revenue decline, new organisations have stepped–up taking advantage of this shifting media
landscape (Ellingsen 2014 pp.106). As companies such as Netflix, YouTube and other online
broadcasters instigate adamant change in the way programming is created, consumed and
distributed. This process, as stated by Media professor Chuck Byron, is "Broadly discussed as the
on–demand culture" (Ellingsen 2014 pp.106). Hence with these digital platforms taking the role of a
television studio, independent creators see this online focus as flexible and filled with endless
possibilities for the release and funding of their works.
Unique to this ideal ... Show more content on Helpwriting.net ...
At the peak of 2007 American television was faced with the strike of the American writer's guild,
resulting in an uncertain future for prime time television with production budgets and programming
styles facing restructure (Peirce 2011 pp. 315). Taking advantage of a new format and the current
situation of the television industry producers Marshall Herskovitz and Edward Zwick initiated and 8
episode web series made available through the social media site 'Myspace'. The show named
Quarter life "followed a group of friends in their twenties, as they pursue their dreams and
"experience the bitter and the sweet of life" (Peirce 2011 pp. 315). Throughout it 's thirty–six
episode, two live per week structure the show amassed 10 million views. Seeing its instant
popularity the rights to the program was purchased and its format converted into a 1–hour television
special by NBC, who saw this as an incredible opportunity to cash in on a show with an already
established online following (Peirce 2011 pp. 3.16). However, as it debuted Quarter life saw a
depletions in viewers at a total of 3.1 million as well as a low adult demographic rating of 1.3.
Further emphasising the significance of the question regarding, what structural elements allowed for
its online success and television failure (Peirce 2011 pp. 3.16). As depicted by Jay Bolter and
Richard Grusin the answer to this question lies in the theory of remediation.
The remediation

Essay about the videogames industry
The video game industry has become a huge influence on society and the economy today. It is an
industry that is so huge that it is estimated that 70% of U.S homes will own a Video game system by
the year 2005, (Cassandra, 2002) Just one year away. But what made it the way it is? Since it is still
an industry it has to follow the natural laws of economics. In this paper we will dive into the
industry that now has gone beyond movies and recordings in profit.
The first is that the video game consol industry is an oligopoly and has to deal with the game theory.
It is an oligopoly because it has high barriers to entry such as hardware subsidies and very fierce
competition amongst ... Show more content on Helpwriting.net ...
Sony announced that at the end of 2004 it would release a portable, hand–held gaming system
known as the Playstation player (Yabedo,2003) While the effects of this are unkown, one thing is for
certain the the two arms of the console industry are going to have fiercer and fiercer compition as
time goes on.
Another aspect we will look at is the demand of video games. Demand for video games is generated
by many factors. The first is concept and graphics. There has to be some compromise between the
two. While graphics in a particular game may be good, a weak story line can prevent from sales
expanding as people may get board and vice–versa (Tanaka, 2001). The solution is to have an
integration of a strong story line and up to date graphics (Tanaka, 2001). The second factor is that
the video game industry is an industry that is totally based off of players (buyers) tastes (Stalker,
2002) For example if a game did not have a huge amount of popularity, it is unlikely to have sequels
as the case with Bobsy the bobcat (Stalker 2002). However, take a game that has had a lot of
popularity and hype and you could have a steady source of income from die–hards and entering fans
(Stalker, 2002). While most games are aimed for a male audience, games aimed for a female
audience have begun to emerge causing the audience to increase, and the demand (Chmielewski,
2002).
So we've

The Advancement And Development Delivery Of Media Content
The advancement and development in delivery of media content has also affected the audience's
behavior in certain manner. In distant past, families use to gather around the only television screen
in home and enjoy the prime time programs aired by these limited broadcasters. "Millions of
households already have cancelled pay–TV subscriptions – up to 10 million U.S. households are
currently broadband–only. And about 45 percent of Americans stream television shows at least once
a month, according to research firm eMarketer. That number is expected to increase to 53 percent or
175 million people by 2018." Anderson, Mae, and Michael Liedtke. "HBO Unleashes Streaming
from Cable Contracts." The Charleston Gazette, 16 Oct. 2014. Web.
Occasionally, people use to go out and rent DVD's to watch a specific movie from rental stores.
Advancement in technology has brought a sufficient change in customer's behaviors, today DVD
rental stores have almost gone. Moreover, by time we saw enormous increase in channels being
provided by cable providers, but today even that has been replaced by streaming media devices, thus
my time, role of cable providers might also disappear due to the introduction of devices such as
Netflix, Apple TV etc. "DVD sales have also been hit. The Los Angeles–based Digital
Entertainment Group estimates DVD sales in 2008 fell 8% to $21.6 billion from a year earlier, while
DVD rentals were flat." Charny, Ben. "Viewers Tap Free Web Content." Wall Street Journal, Eastern

Netflix Case Study Essay
MGT 400
Case 11– Netflix
Netflix's entrance in to the movie rental industry during the early nineties gave them a perfect
position to capture the market. At the time of Netflix's founding many customers of normal video
renting stores where becoming frustrated with the lack of service and late fees these video rental
stores where providing. Netflix's original strategy of targeting the early technology users helped
them gain a lead when the use of DVD players became the majority of what customers where
buying. As the company matured, they developed the business strategy of appealing to online
customers. This strategy paid off for the company boosting them from ... Show more content on
Helpwriting.net ...
Netflix's top management team reviewed three options to transition into the online video market.
The first option featured a licensing agreement with cable providers, cable subscribers could use the
Netflix website for an additional fee to view movies on demand. The second option would
essentially integrate a streaming online feature into the Netflix 's core offering. Finally, an option
would be building a stand–alone online video business where customers would essentially pay
exclusively for online video access. In January 2007 Netflix decided to announce its entrance into
the VOD market using the third option as its approach. Although Netflix prides itself on its customer
personalization system, customers recently have been disappointed with Netflix and its online
catalog of movies. The approach they take of promoting smaller films is great for a certain target
audience in America. What about the rest of movie lovers in America? Most Americans want instant
access to the most recent movies that have been released in the past year or two. I am familiar with
Netflix's service and know that it is almost impossible to watch a newly released 'blockbuster' hit. It
is very convenient to have instant access on my television but not as useful when you want a certain
movie and Netflix does not carry it. Many nights my friends and I will check Netflix for

Business
Video rental industry
Definition: Branch of the entertainment industry that engages in renting prerecorded video material
for home and personal viewing
Significance: After starting in 1979 with a single retail outlet in Los Angeles, the video rental
industry boomed during the 1980's and became a fixture in consumers' spending during the 1990's,
grossing an average of $1 billion yearly. With the arrival of digital versatile discs (DVDs) and the
Internet during the 1990's, the industry experienced a period of increasing technological
sophistication that has led to the creation and reinvention of new business models.
Then the new business model revolutionized the industry. In 1999, Netflix began renting DVDs
through the mail for flat ... Show more content on Helpwriting.net ...
Netflix understands that different customers and prospects have different needs. While working to
solve for customer needs, Netflix also built an ubiquitous platform for delivering premium video
content.
Marketing Takeaway:
In a world of inbound marketing, it is important to create this same type of distribution ubiquity with
marketing content. For example, is your website usable on a smart phone? Prospects want to interact
with your business in different ways so it is critical you provide these opportunities.
2. Market a Minimum Viable Product – Netflix was a DVD–by–mail business until it made the bold
decision to start streaming video content. However, when the Netflix started its streaming service, it
wasn't full of the same content that was available via mail. Instead, it was only a small portion of its
content, but that didn't stop the company from actively promoting it to new and existing users.
Marketing Takeaway:
It is easy to drop an idea or a campaign because it isn't "ready." Netflix has taught us that "ready,"
really, never happens: many people are still not satisfied with the content available through their
streaming video service. However, this hasn't stopped Netflix from meeting and exceeding its goals
as a company. Marketers should follow Netflix's example and release ideas early and continue to
improve upon them overtime.
3. Give Prospects What They Don't Know They Want – When Netflix began streaming videos, their

Swot Analysis Of Netflix
Due to the company's high dependence on the cost of content licensing and relationships with
content providers, the company is vulnerable at many levels.
Netflix suffers low profit margins due to the cost of international expansion and currency
fluctuations.
Netflix faces tough competition with companies that broadcast live, unique and free content through
torrents and cable television.
Unlike its competitors – Hulu and Amazon, Netflix does not generate income through
advertisements.
At an international level, the dependence on laws and regulations of different countries is an
obstacle to the company's potential growth.
Netflix's high dependence on internet connectivity makes it difficult to gain popularity in many parts
of Asia and Africa, where internet connectivity is not well established.
Domestic providers tend to produce or broadcast series that are designed to match the customer's
needs. This can be challenging for Netflix to match.
Its dependence on the regulations and laws of different countries is a hinderance to Netflix's
international expansion. For example, in spite of China's attractive market with a massive
broadband–capable population, it was very difficult for Netflix to operate due to strict regulations on
the country's media and entertainment industries. https://www.cayenneapps.com/swot–
app/swots/47887/analysis Opportunities
Increasing number of subscribers who prefer Netflix over cable TV subscription due to the high
prices and low

Mobile Edge Computing : Analysis And Vision Of Mobile Edge...
Abstract: – The vision of 5G Mobile networks lies in the provisioning of high throughput (over
10GB/s data rate), low latency (less than 1m for radio link latency) and connecting more devices
(over 1M terminal per square kilometer). This is driven by the need for the Internet of Things (IoT)
applications (e.g. smart cites smart homes), rich immersive multimedia applications (e.g. live video
streaming) and the tactile Internet. To achieve 5G targets, Mobile edge computing (MEC) is
regarded as a vital solution to provide satisfactory Quality of Experience (QoE) for multimedia
services. Although video streaming applications are seeking more bandwidth and exorbitant video
quality. Particularly for virtual reality applications or video on ... Show more content on
Helpwriting.net ...
And the second edge is that when a wireless user equipment (EU) streams videos, there will be 2
network segments on the end–to–end path that will have different characteristics, 1) radio access
network (RAN) which is wireless. 2) Mobile core network and the internet that in most cases are
wired, the wired segments have higher bandwidth–delay–product (BDP) due to the high–capacity
over–provisioned backbone link and long latency due to long distance that the data transport
between the global Internet.
One of the major networking problems is the insufficiency of structured resource management
schemes to provide Quality of Service (QoS) and Quality of Experience (QoE) support for real–time
applications, primarily in networks that can be affected by delay or packet loss. E.g. the video or
VOIP services are not tolerant to packet loss that should not more than 1%, especially if the system
is using compressed codecs e.g. G.722, and the latency is also playing a major impact on the
services which should be less than 150ms between two end–points [3].
The delivery of mobile content, especially in high definition (HD) videos with high resolution, has
become one of the main topics to add to the context of 5G network development in the future It

Comcast Corporation : A Worldwide Media Source And...
Comcast Corporation
Rikki Wooten
Due Date: 5/1/2017
Introduction
Comcast Corporation is a Worldwide media source and technology corporation that has two primary
businesses: Comcast Cable and NBCUniversal. Comcast Cable also known as Xfinity is the cable
television offered from Comcast Corporation. They provide broadband internet and also landline
telephones for residents. Comcast also supplies their services to small and medium size businesses,
through its Comcast Business brand. Comcast Corporation also has an Enterprise brand that
provides connections to Fortune 1000 companies.
Comcast is easily one of the top nation 's largest video streaming, high–speed Internet, and landline
phone providers.
Comcast 's cable packages ... Show more content on Helpwriting.net ...
NBCUniversal is one of the most dominate media and Entertainment Corporation globally. They
specialize in the development, production, marketing, news, and information to their subscribers
spread all across the United States.
NBCUniversal owns and operates an upscale portfolio world–renowned theme parks and a suite of
leading Internet–based firm. Comcast has engaged their employees to work hard in advancing their
technology network to deliver the fastest broadband speeds to their customers. This new strategy
will allow their customers to generate personalized videos, communications, and home management
offerings. Comcast Corporation Services ' United Sates residential and commercial subscribers in 40
different states and the District of Columbia.
The Corporation 's headquarters is positioned in Philadelphia, Pennsylvania. Since they are the
owner of the international media company, NBCUniversal, since 2011 They are also a producer of
feature films and television programs intended for theatrical exhibition and over–the–air cable TV
broadcast.
Furthermore, Comcast Corporation 's largest expense for delivering cable services was the cost of
their highly innovative infrastructure and their advanced programming.
Programming costs amounted to over $9 billion or 44% of their cable revenues. Between 2006 and
2014, Comcast 's programming costs grew at an annual exponential

Netflix Is The World 's Leading Internet Television Network
Alex Lee
As mentioned by the Netflix CEO, Reed Hastings, the core of the company's business is providing
DVD by mail and streaming. Netflix incorporation is in the business of providing on–demand
internet streaming entertainment and providing DVD media by mail to many parts of the world.
Netflix is the world's leading internet television network with fifty million members among forty
countries such as North America, South America, United Kingdom, Finland, Ireland, Norway,
Netherlands, Denmark, and Belgium. This American company started in 1997 with its headquarters
based in Los Gatos, California. Subscribers of Netflix are given the ability to experience billions of
hours of TV shows and movies per month. The members are allowed to watch ... Show more content
Businesses that have few powerful buyers are not often able to dictate the terms and conditions of a
business. However in Netflix's scenario, there are many powerful buyers which enforces the
company's terms. The buyers are so powerful that the Netflix CEO had to respond to the world with
a written apology. The New Market entrants include Amazon Prime, HBO Go, Hulu Plus, and Vudu.
These companies were attracted to the Internet streaming entertainment as being a profitable
industry. However, Netflix maintains its land by its originality i.e. being the first large scale
operation of its kind. Netflix also holds the most content making survival for the future companies
very difficult. Supplier power is a measure of how easy it is for a company to raise prices. As far as
supplier power goes, Netflix has a good brand reputation, geographical coverage, and high quality
product and service with their customers than the competitors. In terms of substitute products,
Netflix has a high quality product that was developed as a result of high level technology compared
to the competition. Strong substitute products that exist in the market will increase the likelihood
that customers would switch to alternatives if prices rise. The impact of substitutes will reduce the
power of suppliers and the market attractiveness.
Among all else, Netflix continues to be a force to be reckoned with in the online streaming industry
compared to its competitors. Netflix's

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