The above presentation has been created by Harsh Kumar during a Marketing Management internship under Professor Sameer Mathur of IIM,Lucknow

2. VAGITUS
All that you need for your child and yourself

3. Are you willing to compromise with your
child’s needs and comforts?
Definitely not!

4. Are you looking to spend some more quality
time with your child during their formative
years?
Oh,yes!

5. Congratulations!
VAGITUS is the app that you’d been looking
for.
Because we value the relationship of a mother and her child.

6. Who are we?

7. “Life doesn’t come with a manual, but it comes with a mother.”
We are a team who understands that shopping for your child, is no child's play and thus help you explore,
choose and buy from an exhaustive & finest collection of children‘s products. Along with all the attention
and affection that the little bundle of joy savors, we also care for the mother who overcomes umpteen
challenges and hardships during the maternity period.

8. Target customers:
Children and women in their maternity stage.

9. What products do we offer?

10. Anything and everything!
From baby clothes to toys to health & safety products to books on parenting to
products for new mothers during maternity period; we have it all.

11. Who are our major competitors?

13. Swot Analysis

14. Strengths
1. Variety of products and product
lines
2. First of its kind app
3. User-friendly
4. Attractive GUI
Weakness
1. New entrant in the market
Opportunities
1. The field has untapped potential
which hasn’t been optimally utilized
Threats
1. New entrants in the market
2. Updates from established brands

15. What are we aiming for?

16. We plan to achieve the following in a span of 1 year from the launch:
1. 1 million installs or 1 million happy faces.
2. To generate revenue ~20 million.
3. To get at least 20% of the free version users, registered on the premium
version of the app.
4. To achieve a target conversion rate of ~3-5%.
5. To establish a superior brand equity.

17. How do we plan to achieve them?

18. By creating a unique brand position

19. By keeping the customers satisfied

20. By adopting good promotional strategies

21. By providing the customers and
collaborators with incentives

22. By maintain an efficient communication
and distribution channel

23. By providing the customers with excellent
services

24. How do we plan to implement them?

25. Infrastructure
Process
Schedule
3-step model

26. How do we plan to distribute it?

27. Distribution
Online stores
Pre-loads in electronic
devices
Links on official website

28. This presentation has been created by Harsh Kumar during the
Marketing Management internship under Professor Sameer Mathur of
IIM,Lucknow.