Tech prez - STOMP

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Technology presentation for SOC IS3241.

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Tech prez - STOMP

  1. 1. STOMP! The Social Network
  2. 2. What is Stomp? www.stomp.com.sg
  3. 3. What is Stomp? Introduction Straits TimesNews that cannot make it to mainstream media Citizen Journalism / User generated Social Platform
  4. 4. Popularity checksitetraffic STOMP CNA.com26, 669 unique visitors per day 27, 501 unique visitors per day 202, 684 page views per day 99, 002 page views per day
  5. 5. Different Sections Stomp
  6. 6. The Favourite
  7. 7. O.P.E.N ? Stomp
  8. 8. O.P.E.N ? Stomp On - Demand Personal Snap and Post All kinds of postsOnline or Email or Mobile App Pride to be a ‘journalist’ Engaging Networked Everyone can post Comments section Largely unmoderated Discussion Mood Meter
  9. 9. Good. Bad. Introduction User generated contents, anonymous   Minimal interference by administratorSource of potential newsworthy information     Pressure on enterprises, society Credible? Responsible? Truthful? Really free for all user generated content?
  10. 10. Philips’ Bear Stomp ‘Here’s the scoop, the marketing idea was to have a man and his son driving along Ulu Pandan Road. They notice something strange at the bus stop and take a video of it with a handphone.After the bear catches sight of the man and his son, the bear heads their way and the man and his son drive away in fear. At the end oft the video, the man says, “ It was a close shave”This tagline is supposed to be a marketing line for the ‘Philips SensoTouch 3D shaver’.
  11. 11. Philips’ Bear Impact Account to public for their actions Discontent from public communitiesNo rights in moderation of comments by public Affect Philip’s reputation
  12. 12. Conclusion StompStomp may not effective for direct marketing Faux blog - bad PR, bad publicity Stomp more idea as a PR tool
  13. 13. THANKS!

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