The Video Sales Letter Formula Video sales letters are everywhere and for good reason... they work! Here’s why… video sales letters are: 1) Perceived as content 2) Still a novelty in most markets 3) Easy and fast to create (you don’t have to be an expert copywriter or a technical wizard to set one of these up) But most importantly… video sales letters work because YOU control the sales process... traditional print sales letters allow the reader to scroll down to look at the price or skim the text... good video sales letters give no control to the viewer. Here are the 3 elements of a video sales letter… 1.) The Headline 2.) The Video Sales Letter 3.) The Buy Button In addition, there are a few guidelines WE recommend you follow… Video Sales Letter Length – 12 – 24 minutes has been the sweet spot in our testing. Ditch the Controls – This may go against usability studies but don’t allow people to pause, fast-forward or rewind the video sales letter. Auto-Play – This is another usability no-no but I’ve never had a click-to-play video outperform an auto-play video sales letter. Set your video sales letter to auto-play. For more information check out our Video Sales Letter Training at http://www.videosalesletterformula.com/

1. THE VIDEO SALES LETTER FORMULA

2. VIDEO SALES LETTERS ARE
EVERYWHERE AND FOR GOOD
REASON…

3. … THEY WORK!

4. HERE’S WHY… VIDEO SALES LETTERS ARE:
1) Perceived as content
2) Still a novelty in most markets
3) Easy and fast to create (you don’t have to
be an expert copywriter or a technical wizard to set
one of these up)

5. BUT MOST
IMPORTANTLY… VIDEO
SALES LETTERS WORK
BECAUSE YOU
CONTROL THE SALES
PROCESS…

6. !
…TRADITIONAL PRINT SALES
LETTERS ALLOW THE READER TO
SCROLL DOWN TO LOOK AT THE
PRICE OR SKIM THE TEXT…

7. …GOOD VIDEO SALES LETTERS GIVE NO
CONTROL TO THE VIEWER.

8. HERE ARE THE 3
ELEMENTS OF A VIDEO
SALES LETTER…

9. 1) The Headline…

10. 2) TheVideo Sales Letter

11. 3) Buy Button

12. IN ADDITION, THERE
ARE A FEW
GUIDELINES WE
RECOMMEND YOU
FOLLOW…

13. 12 – 24 MINUTES HAS BEEN
THE SWEET SPOT IN OUR
TESTING
Video Sales Letter Length…

14. DON’T ALLOW PEOPLE TO PAUSE,
FAST-FORWARD OR REWIND THE
VIDEO SALES LETTER.
Ditch the Controls…

15. WE’VE NEVER HAD A CLICK TO
PLAY VIDEO OUTPERFORM AN
AUTO PLAY VIDEO.
Auto Play…

16. FOR MORE INFORMATION CHECK OUT
OUR VIDEO SALES LETTER TRAINING AT
HTTP://WWW.VIDEOSALESLETTERFORMULA.COM/