SlideShare a Scribd company logo
3 WAYS 
THE PROS GET 
BLOG COMMENTS 
(And When You Don’t Want Them)
NO BLOG COMMENTS?
IT MAY BE YOUR FAULT.
I MIGHT CONVINCE YOU 
THAT YOU DON’T WANT 
BLOG COMMENTS.
The vast majority of visitors are “lurking”. They don’t 
comment, they share. 
This doesn’t mean that these “lurkers” aren’t getting 
value from your content. 
What it could mean is that you don’t have a critical 
Russ Henneberry mass of traffic. 
Editorial Director, 
DigitalMarketer
Some Blogs get 100 visits per 
post and manage to regularly 
receive thoughtful 
comments.
Crack open your analytics 
program and take a look at 
the amount of traffic you 
are getting to your posts 
on the first day you 
publish them.
IF YOUR POSTS ARE 
REGULARLY GETTING LESS 
THAN 300 VISITS IN THEIR 
FIRST DAY OF PUBLICATIONS, 
YOU HAVE A TRAFFIC PROBLEM.
Why only look at the first day of traffic? 
The vast majority of comments will take place in the first 
24 hours your blog post is live.
Traffic 
Read about our take on traffic in this 
post about building an unstoppable 
business.
How does one blog with a small amount of traffic get more 
thoughtful comments than another blog with tons of traffic? 
It boils down to this. Don’t be a know-it-all. At least not 
all the time.
When do you not want thoughtful blog comments? Or rather: 
when you shouldn’t expect thoughtful blog comments. 
Don’t expect thoughtful comments when you publish an 
authority post like these: 
• The Ultimate Guide to Buying Penny Stocks 
• A Step-by-Step Guide to Setting up Google Analytics 
• Everything you need to know about the iPhone 6
When you don’t want thoughtful Blog comments. 
When you write the end-all-be-all article on a subject-- 
you’ve left no room for discussion, and that’s ok.
Make no mistake, blog comments ARE NOT sales. 
The end goal is NOT blog comments—at least not if 
you want to be in business for long. 
All that said, if you have enough traffic visiting on your 
authority post, you will get “applause comments”. 
You’ve seen them before: 
• “WOW! Fantastic post” 
Russ Henneberry • “Thanks for Writing this!” 
Editorial Director, 
DigitalMarketer
Now…Try adding these 3 Elements in your Blog Posts. 
1 Humility 
2 Incomplete Thoughts 
3 Speculation
But first… need some blog post ideas? We have 212 that 
apply to any niche. 
1
HUMILITY 
1
Humility 
Check out Marcus Sheridan’s blog post 8 People That 
Dramatically Impacted My Life in 2013 (notice the humility in the 
title itself?) Marcus, part owner of a pool company, praises people 
that made a difference in his life and business in 2013.
Humility 
Here’s the stats on Marcus’ post just 4 hours after it was posted: 
• 1267 words written by Marcus in the blog post 
• 27 comments 
• 3062 words in the comments 
But here’s the thing, the success of business blogging for his pool 
company is the basis of what he teaches about marketing.
Humility 
In this post on the company blog, Which is Best: Fiberglass, 
Concrete, or Vinyl Liner? Marcus offers his expert analysis of the 
best pool liner to buy based on your circumstances. 
This is an authority piece. 
His pool blog is full of authority pieces like this and he doesn’t 
allow comments on these post. Direct sales and leads are the 
goal, and these authority pieces leave little room for discussion.
INCOMPLETE THOUGHTS 
2
Incomplete Thoughts 
Write short posts and let your readers fill in the blanks---in the 
comment section. Seth Godin is a great example. He doesn’t 
allow comments on his blog posts but his writing style is perfect 
for studying this style of blogging. Here’s an example. (Yep, this is 
the entire post!)
Incomplete Thoughts 
Seth’s posts are vehemently debated on social sites like Twitter 
and spark rebuttal blog posts across the web. Here’s why Seth 
doesn’t allow comments. 
Source: http://boingboing.net/images/sethgodin2011.jpg
SPECULATION 
3
Speculation 
Mark Schaeffer wrote a post titled, What will be the next big thing 
in social media? Here are 7 clues. Notice Mark isn’t trying to be a 
know-it-all. He wants to lead an intelligent discussion about it.
Speculation 
Here’s the stats on this post, 
• 665 words written by Mark Schaeffer 
• 40 thoughtful comments 
• 3834 words in comments
MIX AND MATCH
Mix and Match 
You need to understand the purpose of each post you write. 
Is it an authority piece intended to establish me as an authority? 
Or is it an engagement piece intended to build a community and 
discussion? Both can be lucrative for your business.
THANK YOU! 
Russ Henneberry 
Editorial Director, 
DigitalMarketer
QUESTIONS? 
Feel free to reach out to us … 
Facebook: facebook.com/digitalmarketer 
Twitter: @digitalmktr

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3 Ways The Pros Get Blog Comments (And When You Don't Want Them)

  • 1. 3 WAYS THE PROS GET BLOG COMMENTS (And When You Don’t Want Them)
  • 3. IT MAY BE YOUR FAULT.
  • 4. I MIGHT CONVINCE YOU THAT YOU DON’T WANT BLOG COMMENTS.
  • 5. The vast majority of visitors are “lurking”. They don’t comment, they share. This doesn’t mean that these “lurkers” aren’t getting value from your content. What it could mean is that you don’t have a critical Russ Henneberry mass of traffic. Editorial Director, DigitalMarketer
  • 6. Some Blogs get 100 visits per post and manage to regularly receive thoughtful comments.
  • 7. Crack open your analytics program and take a look at the amount of traffic you are getting to your posts on the first day you publish them.
  • 8. IF YOUR POSTS ARE REGULARLY GETTING LESS THAN 300 VISITS IN THEIR FIRST DAY OF PUBLICATIONS, YOU HAVE A TRAFFIC PROBLEM.
  • 9. Why only look at the first day of traffic? The vast majority of comments will take place in the first 24 hours your blog post is live.
  • 10. Traffic Read about our take on traffic in this post about building an unstoppable business.
  • 11. How does one blog with a small amount of traffic get more thoughtful comments than another blog with tons of traffic? It boils down to this. Don’t be a know-it-all. At least not all the time.
  • 12. When do you not want thoughtful blog comments? Or rather: when you shouldn’t expect thoughtful blog comments. Don’t expect thoughtful comments when you publish an authority post like these: • The Ultimate Guide to Buying Penny Stocks • A Step-by-Step Guide to Setting up Google Analytics • Everything you need to know about the iPhone 6
  • 13. When you don’t want thoughtful Blog comments. When you write the end-all-be-all article on a subject-- you’ve left no room for discussion, and that’s ok.
  • 14. Make no mistake, blog comments ARE NOT sales. The end goal is NOT blog comments—at least not if you want to be in business for long. All that said, if you have enough traffic visiting on your authority post, you will get “applause comments”. You’ve seen them before: • “WOW! Fantastic post” Russ Henneberry • “Thanks for Writing this!” Editorial Director, DigitalMarketer
  • 15. Now…Try adding these 3 Elements in your Blog Posts. 1 Humility 2 Incomplete Thoughts 3 Speculation
  • 16. But first… need some blog post ideas? We have 212 that apply to any niche. 1
  • 18. Humility Check out Marcus Sheridan’s blog post 8 People That Dramatically Impacted My Life in 2013 (notice the humility in the title itself?) Marcus, part owner of a pool company, praises people that made a difference in his life and business in 2013.
  • 19. Humility Here’s the stats on Marcus’ post just 4 hours after it was posted: • 1267 words written by Marcus in the blog post • 27 comments • 3062 words in the comments But here’s the thing, the success of business blogging for his pool company is the basis of what he teaches about marketing.
  • 20. Humility In this post on the company blog, Which is Best: Fiberglass, Concrete, or Vinyl Liner? Marcus offers his expert analysis of the best pool liner to buy based on your circumstances. This is an authority piece. His pool blog is full of authority pieces like this and he doesn’t allow comments on these post. Direct sales and leads are the goal, and these authority pieces leave little room for discussion.
  • 22. Incomplete Thoughts Write short posts and let your readers fill in the blanks---in the comment section. Seth Godin is a great example. He doesn’t allow comments on his blog posts but his writing style is perfect for studying this style of blogging. Here’s an example. (Yep, this is the entire post!)
  • 23. Incomplete Thoughts Seth’s posts are vehemently debated on social sites like Twitter and spark rebuttal blog posts across the web. Here’s why Seth doesn’t allow comments. Source: http://boingboing.net/images/sethgodin2011.jpg
  • 25. Speculation Mark Schaeffer wrote a post titled, What will be the next big thing in social media? Here are 7 clues. Notice Mark isn’t trying to be a know-it-all. He wants to lead an intelligent discussion about it.
  • 26. Speculation Here’s the stats on this post, • 665 words written by Mark Schaeffer • 40 thoughtful comments • 3834 words in comments
  • 28. Mix and Match You need to understand the purpose of each post you write. Is it an authority piece intended to establish me as an authority? Or is it an engagement piece intended to build a community and discussion? Both can be lucrative for your business.
  • 29. THANK YOU! Russ Henneberry Editorial Director, DigitalMarketer
  • 30. QUESTIONS? Feel free to reach out to us … Facebook: facebook.com/digitalmarketer Twitter: @digitalmktr