ReelBox is a proposed personalized entertainment service that aims to address challenges in the Indian film industry such as low theater attendance and high piracy rates. It would deliver high-definition movie content directly to consumers' televisions via a secure streaming protocol, on an on-demand, pay-per-view basis using simple voice-controlled set-top boxes. The service would generate revenue through subscription fees, pay-per-view rents, box sales, targeted advertising, and royalty agreements with film producers.

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