This slide deck is part of the training on Digital Marketing for Management Development and Consultancy (MDC), the corporate training arm of MDIS. It contains information about (i) benefits of video marketing, (ii) what makes a great video, and (iii) top tips for content within video. Plus there is a bonus segment on creating videos on LinkedIn. In this bonus segment, I share the 3 golden rules of LinkedIn Videos.

1. VIDEO
MULTIPLY YOUR REACH, ACCELERATE YOUR GROWTH
MODULE 7
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MARKETING

2. OVERVIEW
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A QUICK
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 Benefits of video marketing
 Why use videos for marketing
 What makes a great video
 3 key elements
 Top tips for content within video
 Influence + Customer journey
 Type of videos
 Bonus

3. MARKETING
MODULE 7: VIDEO MARKETING
BENEFITS OF VIDEO
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5. VIDEOS
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WHY USE
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“If a picture is worth a
thousand words, then a video
is worth a million”
~Troy Olson and Jeff Loquist
Consumption
20+ billion video views per day
across Facebook, Snapchat, and
YouTube
Production
Businesses are publishing an
average of 18 videos every
month
Decision-making
90% of users say that product
videos are helpful in the
decision process
Source: 2017 Video in Business Benchmark Report by Vidyard

6. COMMUNICATION
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ELEMENTS OF
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Sales
55% body language
7% spoken words
38% voice, tone
Source: Albert Mehrabian’s 7-38-55 Rule of Personal Communication

7. MODULE 7: VIDEO MARKETING
WHAT IS
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INFLUENCE
The capacity or power of persons or things
to be a compelling force on or produce
effects on the actions, behavior, opinions,
etc., of others
Source: Dictionary.com

8. MODULE 7: VIDEO MARKETING
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9. VIDEO
MODULE 7: VIDEO MARKETING
WHAT MAKES A GREAT
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10. MODULE 7: VIDEO MARKETING
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VIDEOS
“Everyone owns a video device.
Which means the world is drowning
in video, and most of it are bad.”
~Steve Stockman, author of “How to Shoot Video that Doesn’t Suck”

11. MISTAKES
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MOST COMMON
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Distribution
Your videos
should be where
your audience is
One-Video
Different types
of videos are
needed for
different stages
of the funnel
“Me” Videos
Your videos are
not about YOU.
Your videos
should be useful.

12. USEFUL
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ELEMENT #1
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 People have options
 Solve a problem

13. MODULE 7: VIDEO MARKETING
ELEMENT #2
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STORY
Information tells;
story sells

15. PERSONABLE
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If your audience feels you
can relate to them, they
are more likely to respond
to you.
ELEMENT #3

17. MODULE 7: VIDEO MARKETING
TOP TIPS FOR CONTENT WITHIN
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VIDEO
 Principles of Influence
 Customer Journey
 Types of videos

18. INFLUENCE
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ROBERT CIALDINI
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1. Consistency
2. Liking
3. Authority
4. Reciprocity
5. Social proof
6. Scarcity

19. JOURNEY
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YOUR CUSTOMER
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AWARE
Your audience is aware of
their problems and start
searching for solutions
CONSIDER
They are considering
different solutions available
to them
DECIDE
They make up their mind
and decide on the best
(perceived) solution
Journey maps combine
two powerful instruments
—storytelling and
visualization—to help
understand and address
audience needs

20. TOGETHER
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BRINGING IT ALL
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DECIDE
Decide on the best
solution
Social proof +
scarcity
Video 3: Share how
others benefited
CONSIDER
Considering
different options.
Authority +
Reciprocity
Video 2: Share about
your solution
AWARE
They are aware of
the problem.
Consistency +
Liking
Video 1: Talk about
their problems

21. VIDEOS
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3-STEP PROCESS OF MAKING
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Making your own videos
isn’t difficult.
As long as you
understand the process.

22. STORYBOARD
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STEP #1
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• Pain point
• Benefits
• Your USP

23. MODULE 7: VIDEO MARKETING
STEP #2
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FILMING
• Location
• Lighting
• Audio

24. DISTRIBUTION
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STEP #3
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• YouTube
• Instagram/Facebook
• LinkedIn

25. BONUS
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THIS IS A
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26. LINKEDIN
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HIGHEST ROI PLATFORM
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 Not Facebook
 Online resume
 Only 3m share weekly
 91% of marketing execs
 New native video
 106,502 views

27. 3 GOLDEN RULES
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OF LINKEDIN VIDEOS
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ENGAGE
Either a prospect or
an ally
Social proof +
scarcity
Engage with other
people’s content
EXHIBIT
Solve business
problems
Authority +
Reciprocity
Share about your
own experiences
EMPATHY
It is a professional
networking platform
Consistency +
Liking
Talk about business
problems

28. PLAYBOOK
MODULE 7: VIDEO MARKETING
GET ALL MY BEST STRATEGIES
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http://mel.to/mdcdm

29. MODULE 7: VIDEO MARKETING
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http://linkedin.com/in/melvyndotme