The document discusses the history and features of various video game consoles including the PlayStation 2, PlayStation 3, PlayStation Portable, and PlayStation Vita. It also covers the Xbox 360 and Xbox 360 Kinect. The sales executive notes that their target customers are both kids and parents since motion-controlled games allow whole family engagement. Video game sales typically increase during summer vacations. Sony dominates the Indian video game market with over 70% share.

4. Video games
Presentation by: Nandeesh Badami
PESIT-Banglore

5. Contents
• Introduction
• PS2
• PS3
• PSP
• PS VITA
•Playstation Move
•XBOX 360 and XBOX 360 Kinect
•Interaction with sales executive
•Conclusion

6. Introduction
• A video game is an electronic game that involves human
interaction with a user interface to generate visual feedback on
a video device.
• The video game industry ( often referred to as interactive
entertainment industry ) is the economic sector involved with
the development, marketing and sales of video games. It
encompasses dozens of job disciplines and employs thousands of
people worldwide
• 250 to 300 million people worldwide played video games
Video games were played by preteens . Teens and young adults

7. Sony PlayStation2
•Over 1,400 PlayStation®2 games!
•Enhanced Visuals and Audio:
High-resolution 3D graphics. Dolby
Digital AC-3 and DTS sound
capabilities
•DVD & CD player: Play DVD videos
and audio CDs
•DUALSHOCK®2 Analog Controller:
An analog controller with pressure
sensitivity on every action button
MRP Rs 5990

8. • 160GB built-in storage
• HD gaming
• Motion-sensitive
DUALSHOCK 3 wireless
controllers
• Wireless online connectivity
•256 MB GDDR3 VRAM
•Built in Blu-ray player/ 3D
playback
•Browse internet
•Listen to your music, watch
MRP Rs 16,990 videos, photos

9. • First integrated portable
entertainment system
designed to handle multiple
applications –
music, video, photo, and
with games
• Lithium-ION rechargeable
battery pack
• Stereo speakers
• 4.3" (16:9) full screen
• 1,67,70,000 colors display
• Memory Stick / SD
• Compact Headset
MRP Rs 6,990 connector
• USB 2.0

10. • Wireless conectivity with 3G and Wi-Fi
• Music, Photo, Video & Web browsing
( facebook, skype, twitter ) applications
• Take snaps and enjoy Augmented
Reality games with front & rear cameras
• Dual analog sticks enhance the gaming
experience
• Motion sensor
• Rear touch pad
• Discover more of your world with GPS
MRP Rs 24,990

11. PlayStation®3 320GB with Move Starter Pack Bundle
Model:PS3 MOVE BUNDLE
•Consist of a slim PS3 console
with 320 GB of storage, plus the
camera and controller needed to
support one Move player.
• It also comes with a Blu-ray disc
sampler with nine demo games.
 PlayStation 3 320GB
 PlayStation®Move Motion
Controller
 PlayStation®Eye
 PlayStation®Move Starter Disc
MRP Rs 19,990

12. Microsoft xbox 360 Microsoft xbox 360
KINECT
MRP Rs. 14990 MRP Rs. 21,990/-

15. Sales executive response
• Who are the target customers ?
• Before the launch of xbox 360 kinect and ps3
move, our target was only kids but after the
launch of these two gaming console, we target
both parents and their kids as xbox 360 kinect
comes with a unique feature with which the
whole family can engage in playing video
games
Ex: yoga

16. Whom you are going to target when it
comes to selling of video games ?
• When customers enter into gaming section in
chroma , we basically show the product
features to kids, we will leave the kid to play
while we get engaged in explaining the other
product features to parents and when kids get
attracted to the product then they will
convince their parents and make them to buy
the product.

17. Sales of video games
• Sales usually increases at the time of summer
holidays and other long vacations.
• There is more sales in sony psp and ps vita as
they are portable and handy and upper
segment target group go for buying sony psp
for gifting to their relatives, family and friends.

18. Video games penetration in India
•Sony Computer Entertainment Films
India, After launching PlayStation II,
PlayStation III and PlayStation Portable
dominates the video game market in
India by more than 70%,, the total
turnover of Sony in India is over Rs350
crore.

19. Video games penetration in India
Atindriya Bose, country manager of Playstation, Sony
Computer Entertainment believes that in India, parents
are aware of gaming. “But it becomes difficult to
convince them. Parents are afraid of their child to lose
himself in his own world”.
Earlier there were games which show lot
blood, “Hence, parents were worried of showing blood in
video games

20. Video games penetration in India
• The video game industry are targeting middle
and upper segment of the class in India.
• Play station III is priced around Rs20,000. In
India, for us, even this price range is partially a
barrier.
• Parents don't want to spend the amount in
the game
Source: Daily news and Analysis

21. Video games penetration in India
Of the total sales
• the age group between 8 and 14 contributes 40%
• 15 to 21 has share of another 40%.
• There is another age group of 21 and above, which
have slowly became self dependent and take
decision on own, in case of other two age groups
parents play important role in it.
Source: Daily news and Analysis

22. Thank you
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