The document summarizes the key details and strategies of the major gaming consoles released in the last generation - PlayStation 3, Xbox 360, and Wii. It describes their hardware specifications, new features, and each company's approach. While PS3 had the most powerful hardware and supported Blu-Ray, its high price hampered sales. Xbox 360 focused on online services and backward compatibility. Nintendo's Wii was the most affordable and innovative with motion controls, attracting new audiences. Each console had advantages for different types of gamers.

1. The Next Generation of
Gaming Consoles

2. History of the Last Gen
 Sony had the #1 Console (PS2),
was also the oldest and weakest,
but had strong developer support
 Newcomer, Microsoft X-Box,
attracted more mature gamers with
its power and adult oriented games
 Nintendo lost a lot of its fan base
due to its lack of support for its
middle powered, kid-friendly
console, the GameCube

3. Market Strategies
 Everyone knew that this next
generation was going to be difficult
to win with such steep competition…

4. Microsoft’s Look-around
 They wanted a console which….
 HD graphics
 Robust online play
 Unified community
 Backwards compatible
 Familiar to old players
 Customizable
 Integrated media player

5. Xbox 360

6. Xbox 360 Dashboard

7. 360 Stats
 Triple core PowerPC at 3.2GHz
 ATI GPU 512MB at 700MHz
 3 USB slots, two up front, one in the back
 HDMI (elite), Component, VGA or composite cables for
connection to TV
 20 GB removable Hard Drive or 120GB (elite)
 Tray loading drive uses DVDs and can read cds and dvds,
plus an additional drive add-on can read HD-DVDs
 Up to 4 wireless controllers similar in design to first xbox
 Port in controllers to plug in Headset
 Ethernet port and can use wireless with adaptor
 2 versions with a 3rd coming out end of april
 $299 for core, $399 for premium, $479 for elite

8. What this means….
 HD graphics capable of 480i-1080p (although
only HDMI and VGA connection can be used for
1080p)
 Can only play HD-DVD movies with additional
drive
 Robust Xbox Live community with most every
game online
 Ipod and other mp3 players can plug into it
 Can connect with windows based PCs
 Downloadable TV episodes, movies, HD movies,
music, games, demos, additional content

9. Sony’s Dominance or Demise
 Having the most developers and
having the highest selling console
and fan base, Sony decides to take
advantage of it
 Possibly too much advantage…

10.  Wanting to push blu-ray, a
technology it owns, sony decides to
make this the format of the PS3
 Developers find blu-ray much to
expensive of a format
 Sony’s console will use state-of-the-
art cell processors to power it, again
expensive
 Sony had an original controller design
but got rid of it in favor of the almost
exact same controller design they
have had since PS1
 They want it to push HD graphics to
the max and be wi-fi with free online
gameplay

11.  PlayStation 3

12. PS3 Interface

13. Sony Home

14. PS3 Stats
 3.2 GHz cell processor
 Nvidia GPU of 256MBs at 650MHz
 20gb ($499) or 60gb ($599) hard drives
 Plays blu-ray discs, dvds, cds through slot loading
drive
 Memory card slots for SD, memory stick, xd,
Compactflash on $599 version
 Backwards compatible
 USB slots
 HDMI, component, composite cables for video
 Wireless controllers (with some motion sensing)
using bluetooth up to 4, possibly 7
 $499 or $599

15. What this means…
 HD graphics form 480i-1080p (no HD
cables come with the console unlike
360)
 Online play is free
 Media player abilities
 Can watch blu-ray movies cheaper
than current blu-ray players
 Lots of computing power for
advanced AI

16. Nintendo’s new style
 The company realized that they
could not compete monetarily with
the machines of Microsoft and Sony,
who could afford any and everything
 So they tried a new, radical approach
by making these necessary
requirements for their new console…

17.  Cheap manufacturing costs
 Easy to develop for
 Small and efficient
 Innovative
 Allows for new people to join the
gaming industry (grandparents,
parents, women)
 What did they come up with…

18. The Nintendo Wii

19. Wii Classic controller to allow for
Nunchuck add-on to the
classic style gameplay of
wii remote to allow for
downloaded games from
more involved gameplay
Nintendo and Sega past

20. The Console Interface

21. The Wii Stats
 PowerPC Processor clocked at 729MHz
 ATI GPU Processor clocked at 243MHz
 Over 100MB of ram memory
 512 MB of built in flash memory for storing games and data
 SD card slot
 Slot driven disc drive capable of playing both Wii DVDs and GameCube
mini-DVDs
 2 USB slots
 4 GameCube controller ports and 2 memory card ports
 Up to 4 wireless Wii controllers using bluetooth technology
 The ability to use GameCube contollers along with Wii controllers for
possibility of 8 player games
 Wi-Fi out of the box
 Wii controllers have an accessory port to allow controller add-ons to plug
in
 Sensor bar for mouse-like pointer ability
 Can use Component cables for up to 480p resolution
 $250 for console

22. What this all means…
 The Nintendo Wii is the weakest of the
new systems only 2.5 times as powerful as
its predecessor and 1.5 times as powerful
as the first Xbox
 The Wii’s controllers are all motion sensing
and can point in precision like a mouse.
 The Wii is not in HD, but is much cheaper
to produce for
 Wii channels offer new ideas

23. Advantages/disadvantages
 Xbox 360 pro…
 Cheaper than PS3 with minimal to no loss on
graphic quality
 Comes with all the cables necessary for HD and
online play
 Xbox live has largest user base for any online
community and the xbox live arcade
downloadable games
 Downloadable TV and movies are taking off fast
 Has largest library of games due to its release a
year before competitors

24.  PS3 Pro…
 Most powerful console
 “Home” Sony’s new 3d Avatar based
virtual world (like the sims) is used
for online community and gaming
 Blu-ray player
 Downloadable games
 SIXAXIS motion sensing (although
not near as advanced as the Wii’s)
 Linux support

25.  Wii pro…
 Cheapest choice
 New style of gameplay using motion
sensing and pointing
 New types of games
 New types of players
 Virtual console downloadable classics
 Opera Browser support
 Largest base of exlusive franchises
 Miis

26.  Xbox 360 cons…
 It is the “middle” console
 No motion sensing at all
 Does not use bluetooth
 Not as broad of a genre and age
base as Nintendo and Sony
 Too many versions

27.  PS3 cons…
 Too expensive, puts it way out of
reach of many customers
 Least exclusives thanks to lost
support
 No rumble feature in the controller
 Poor marketing
 Too much reliance of fan base
 If blu-ray fails….

28.  Wii cons…
 Expensive controllers
 Not many deep games as of now
 Not capable of HD graphics
 Little memory for downloaded games
 Poor online support
 Too much reliance on franchises
 Not as much multi-media features

29. What this means….
 The final choice is yours…
 There is no “better console” they all have their
own strengths and weaknesses
 PS3 and Xbox 360 are very similar in both games
and power
 PS3 is selling very poorly due to its high price
 Wii is selling the best in time but over Xbox 360
has sold more due to its longer length of
availability

30. The general rules…
 Non-gamers should get the wii
 RPG lovers and HD movie fanatics should get a PS3
 First-person shooter fans should get an xbox 360
 Two huge advantages the wii has is that it is cheap enough
to have it and one of the other consoles and its appeal to
new gamers and non-gamers which could swing the war in
its favor…..
 But keep in mind that it is the quality of games which will
sell the system more than anything

31. Sources
 www.ign.com
 www.wikipedia.com