This document discusses Shiatzy Chen, a UK fashion brand known for combining traditional Chinese embroidery techniques with Western designs. The brand aims to become a well-known brand in the UK through its unique products. It will target middle and upper class consumers in London through competitive pricing, promotions, and customizable product packaging to establish itself as a fashion leader in London by highlighting its competitive advantages of using traditional embroidery methods and new technologies.
17. 國際學術交流
美國 Stanford MS&E Program
UC Berkeley
California State University
Kansas State University
法國 INSEAD University
澳洲 University of Sydney
中國 北京清華大學
上海交通大學
