The document discusses the importance of planning for success and having a clear plan to stay focused. It recommends creating a detailed plan that schedules activities and tasks for the next 6 months. The plan should include slack time, realistic schedules, daily/weekly to-do lists, and financial goals. Having a visible plan helps stay on track and complete important tasks first to achieve goals.

1. Planning For Success A plan is vital for success Will keep you focused and heading in the right direction Too easy to be overloaded with information And distracted by new techniques, etc Need to stay focused on your plan A plan itself will help you keep your focus

2. Planning For Success Build some slack time in to your plan Make sure your schedules are realistic Plan what you are going to do each day / week / month for the next 6 months Write a to do list for the next day the night before Have your plan somewhere very visible Work out the financial results from your plan

3. Planning For Success Fail to plan and you plan to fail Successful marketers have a plan Use a whiteboard for daily / weekly to do’s Always do the hardest task first or the one you least want to do Set aside time to check your email and browse forums Know where you are going and you will get there