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How 4 university friends battled US
Mobile Market
Case Study
Facilitator: Viacheslav Rudenko
The idea:
Experience
+
Beer
+
Jamaica
The people:
Uni friends + Ex-coworkers +
Competitors
We thought: Make world a better place -
save kids from the inappropriate content
and online sexual harassment
They want: Fear of being cheated. Control
their loved one
Rise money:
How to raise
money by
refusing from
money
- Lean Development
- Weekly and Monthly Analytics
- Growth hacking
Not spending it:
Rising action
- PPI/PPC launch
- June 10 First purchase
$49.99
Knock down
Falling action
● First refunds because of the JailBrake and
Not Remote service
● Complain to remove website mobispy.com
from mobile-spy
● High churn rate around 30%
1. First refunds because of
the JailBrake and Not
Remote service
1. Complain to remove
website mobispy.com
from mobile-spy
1. High churn rate around
30%
● 301 redirect
● Record video tutorials
● Add testing on different phone models and OS
versions
● Add on-line customer support using live chat and
Skype US phone number
● Decrease expenses from 15 to 7k per month
Finish line:
● December 2013 break even point reached
● Ok it’s working let’s earn some cash
● Closing deal with a new owner - on March 2014
with $20k monthly gross income and 10k active
users
Thank you!

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Viacheslav Rudenko - Case Study: How 4 university friends battled US Mobile Market

  • 1. How 4 university friends battled US Mobile Market Case Study Facilitator: Viacheslav Rudenko
  • 3. The people: Uni friends + Ex-coworkers + Competitors
  • 4. We thought: Make world a better place - save kids from the inappropriate content and online sexual harassment They want: Fear of being cheated. Control their loved one
  • 5. Rise money: How to raise money by refusing from money
  • 6. - Lean Development - Weekly and Monthly Analytics - Growth hacking Not spending it:
  • 7. Rising action - PPI/PPC launch - June 10 First purchase $49.99
  • 9. Falling action ● First refunds because of the JailBrake and Not Remote service ● Complain to remove website mobispy.com from mobile-spy ● High churn rate around 30%
  • 10. 1. First refunds because of the JailBrake and Not Remote service 1. Complain to remove website mobispy.com from mobile-spy 1. High churn rate around 30%
  • 11. ● 301 redirect ● Record video tutorials ● Add testing on different phone models and OS versions ● Add on-line customer support using live chat and Skype US phone number ● Decrease expenses from 15 to 7k per month
  • 12. Finish line: ● December 2013 break even point reached ● Ok it’s working let’s earn some cash ● Closing deal with a new owner - on March 2014 with $20k monthly gross income and 10k active users