Via language webinar_tips_to_streamline_and_save_on_healthcare_translations

Welcome Scot t

Tips to Streamline and
Save on Your Healthcare
Translations
Copyright 2010 viaLanguage. All Rights Reserved

Your Speakers Scott

Bill Kennedy, Healthcare Market, viaLanguage

Leslie Iburg, Healthcare Marketing, viaLanguage

Scott Herber, Executive VP, viaLanguage


Today’s Agenda Scott

1. Introductions
2. Ensuring Readability
3. Cultural/Linguistic Accuracy
4. Tips to Save
5. Translation Tools & TM
6. Closing - Q & A


Meeting the Challenges - Scott

• Growing populations

• Increased legal requirements

• Shrinking budgets


Ensuring Readable
Agenda Break- Ensuring Readable Health Materials Scott
Ag enda Break 1-

Health Materials


Tip: Address Health Literacy Levels - Leslie

• Clear & concise sentences

• 4th-6th grade literacy levels

• Show vs. tell

Copyright 2010 viaLanguage. All Rights Reserved Copyright 2010 viaLanguage. All Rights Reserved

How to Measure Readability - Leslie

Readability Formulas
• Fry-best for health-related teaching materials
• Flesch Reading Ease & Flesch-Kincaid Grade level (MS Word)
• Others:
– SMOG
– Gunning Fog
– Fog Readability Test

• Multilingual Formulas
– Huerta Reading Ease (Spanish)


Standardize for Consistency - Bill

Primary Tools = Glossary and Style Guides

Ensure consistent terminology…


Agenda Break- Ensuring Cultural & Linguistic Accuracy
Scott
Ag enda Break 1- Ensuring Cultural and
Linguistic Accuracy


Tip: Recognize Culture - Leslie

Take into account:

• Customs, beliefs, religion

• Cultural health views and
practices

• Familial influences

• Regional variances


Consider Cultural Assessment - Leslie

Sample Assessment Scorecard
Origin /
• Assess key messages, Language
Program
Name
Mission
Statement
Patient
Example
Follow-Up
Instructions
names, slogans, stories, Brazil /
+ + 0 +
examples, and graphics Portuguese
China /
Chinese (Sim) 0 + + -
• Capture and communicate Columbia /
0 0 - +
the essential meaning of your Spanish
Egypt / Arabic
communications - 0 0 -
India / Hindi
+ 0 0 +
Saudi Arabia /
Arabic - - 0 -
South Africa /
Afrikaans + + 0 -
Table: Summary Scorecard.
+ = Passed assessment criteria with no significant concerns
0 = Area of caution identified in assessment
- = Indication of significant concern or caution

Language, like Culture, is Complex - Bill

• Words are only one piece
of the communication
puzzle

• It’s essential to know
region, nuances,
terminology & styles


Tips for Quality Control - Bill

• Choose a language service provider
(LSP) that works with experienced,
native speaking translators that
understand US healthcare system

• Utilize language tools: Style Guide,
Glossary, Translation Memory

• Involve community reviewers


Agenda Break- Streamline & Save Scott
Ag enda Break 1- Tips to Streamline
and Save


Know the Variables of Translation Pricing - Bill

Translation is typically priced by the word, but there are variables

• Refugee languages
• Regional dialects
• Word expansion
• Subject matter
• File formats
• Additional services
(Desktop publishing, graphic editing)


Organize, Centralize - Leslie

Sample File Structure


Bundle Translations - Bill

!" #
% %
$ !% #


Keep Content Translation Ready - Leslie

- Is my content translation ready?
• Simple content = lower costs of future changes
• Keep the source consistent
• Unified message
• Avoid jargon/slang
• Leverage past projects


What is Translation Memory? - Leslie

- Translation Memory (TM):
• Software that a translator uses
• Tracks all words translated for matching and re-use


Benefits of Translation Memory - Bill

- Translation Memory:
• Saves Money (100% = proofreading charges only)

• Increases Consistency

• Saves Time Translation Memory for a full segment of translation
Medicare is health insurance Medicare es el programa de
for people age 65 or older, seguro de salud para
under age 65 with certain personas mayores de 65
disabilities, and any age with años de edad, personas
permanent kidney failure menores de 65 años de edad
(called End-Stage Renal con ciertas discapacidades y
Disease or ESRD). personas de cualquier edad
con insuficiencia renal
permanente (llamada
enfermedad renal en etapa
terminal o ESRD).


How To Maximize Matching -Bill

Write in controlled English and minimize:
•Edits
•Changes to terms
•Changes to formatting (moving paragraph to
bullets)
•Changes to punctuation, gender, tenses, etc.


Agenda Break- Machine Translation Scott
Machine
Ag enda Break 1-

Translation


What About Machine Translation? L eslie
L eslie
L eslie
L eslie


The Cost of “Free” Machine Translation -- Leslie
Leslie
-- Leslie
Leslie

These services are passable for travelers or for those wanting to
translate a letter from a distant cousin. I definitely wouldn’t use them
for business or anything that remotely requires accuracy
- Wall Street Journal


Summary - Scott

1. Importance of Readability
2. Cultural, Linguistic Accuracy
3. Ways to Save
4. Translation Tools & TM


Thank You For Attending Our Webinar!

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www.viaLanguage.com

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Email: Marketing@vialanguage.com


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