SlideShare a Scribd company logo

IBM Virtual Forbidden City SOA Social Media Marketing Campaign

•Download as PPT, PDF•
•
the bureau, digital agency
the bureau, digital agency

A social media marketing campaign deconstructed IBM Virtual Forbidden City - SOA UK Campaign

1 of 20
IBM’S VIRTUAL FORBIDDEN CITY ,[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Background ,[object Object],[object Object],[object Object],[object Object]
Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object]
Measurement & metrics From the outset...
Monitor the market conversation – approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogger engagement / comment seeding ,[object Object],[object Object],[object Object],[object Object]
Execution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter Twitter Stats Twitter Grader 94/100 Followers 367 Following 598 @ replies 76 Re-tweets 81
YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 214 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 127 SOA and IBM's Virtual Forbidden City 310 726
Flickr ,[object Object],[object Object]
Microsite http://www-01.ibm.com/software/uk/itsolutions/soa/virtual-forbidden-city / Traffic generated from: Untagged promotion 1383 Twitter 379 Flickr 24 Facebook 24 YouTube 20 VRM newsletter 12 LinkedIn 9 Unique visitors Objective 2000 visitors Total (excl IBMers) 4322 visitors Total (inc IBMers) 4897 visitors
Event registration *Space on the Virtual Forbidden City SOA tours was limited and personal invites were issued to those selected to attend What? Target Actual Registrations* 40 172 Number of Attendees 20 - 30 21 SOA & Web 2.0 mini-book requests 50 98
Lead Management ,[object Object],All attendees have been given to the appropriate sales teams to f/u. All book requests are being followed up by Slipstream
Next Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learnt ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Lessons learnt continued ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SWG Web Marketing Leadership Council | IBM Confidential Executive Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Campaign Social Media Dashboard
The Team ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Text 100 Jordan Stone Alison O’Leary Catherine Pymar C&M Roger Warner Andy Keetch Rowan Stanfield
THANK YOU! ,[object Object]

Recommended

Digitalmediachannels_digitalworkshop_14sep10
Digitalmediachannels_digitalworkshop_14sep10Digitalmediachannels_digitalworkshop_14sep10
Digitalmediachannels_digitalworkshop_14sep10Michael Lung
 
AdMobilize
AdMobilizeAdMobilize
AdMobilizeAlvaro Pareja
 
CLIQUS OVERVIEW
CLIQUS OVERVIEWCLIQUS OVERVIEW
CLIQUS OVERVIEWCLIQUS
 
The forbidden city
The forbidden cityThe forbidden city
The forbidden citypwiesner
 
Forbidden City, Beijing
Forbidden City, BeijingForbidden City, Beijing
Forbidden City, BeijingJerry Daperro
 
C&M and Text100 IBM VFC Social Media Campaign Metrics
C&M and Text100 IBM VFC Social Media Campaign MetricsC&M and Text100 IBM VFC Social Media Campaign Metrics
C&M and Text100 IBM VFC Social Media Campaign MetricsBeyond
 
Text 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed
Text 100 and C&M - IBM SOA Virtual Seminar Campaign DeconstructedText 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed
Text 100 and C&M - IBM SOA Virtual Seminar Campaign DeconstructedText 100
 
C&M And Text100 IBM VFC Social Media Campaign Measurement
C&M And Text100 IBM VFC Social Media Campaign MeasurementC&M And Text100 IBM VFC Social Media Campaign Measurement
C&M And Text100 IBM VFC Social Media Campaign MeasurementBeyond
 

Recommended

Digitalmediachannels_digitalworkshop_14sep10
Digitalmediachannels_digitalworkshop_14sep10Digitalmediachannels_digitalworkshop_14sep10
Digitalmediachannels_digitalworkshop_14sep10Michael Lung
 
AdMobilize
AdMobilizeAdMobilize
AdMobilizeAlvaro Pareja
 
CLIQUS OVERVIEW
CLIQUS OVERVIEWCLIQUS OVERVIEW
CLIQUS OVERVIEWCLIQUS
 
The forbidden city
The forbidden cityThe forbidden city
The forbidden citypwiesner
 
Forbidden City, Beijing
Forbidden City, BeijingForbidden City, Beijing
Forbidden City, BeijingJerry Daperro
 
C&M and Text100 IBM VFC Social Media Campaign Metrics
C&M and Text100 IBM VFC Social Media Campaign MetricsC&M and Text100 IBM VFC Social Media Campaign Metrics
C&M and Text100 IBM VFC Social Media Campaign MetricsBeyond
 
Text 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed
Text 100 and C&M - IBM SOA Virtual Seminar Campaign DeconstructedText 100 and C&M - IBM SOA Virtual Seminar Campaign Deconstructed
Text 100 and C&M - IBM SOA Virtual Seminar Campaign DeconstructedText 100
 
C&M And Text100 IBM VFC Social Media Campaign Measurement
C&M And Text100 IBM VFC Social Media Campaign MeasurementC&M And Text100 IBM VFC Social Media Campaign Measurement
C&M And Text100 IBM VFC Social Media Campaign MeasurementBeyond
 
Valuable website engagement is more than just a like social challenge
Valuable website engagement is more than just a like social challengeValuable website engagement is more than just a like social challenge
Valuable website engagement is more than just a like social challengeKomfo
 
Siso Conference
Siso ConferenceSiso Conference
Siso ConferenceLittleMac1
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC VisionRowan Kerek Robertson
 
Totem WeChat Case Study - Tencent
Totem WeChat Case Study - TencentTotem WeChat Case Study - Tencent
Totem WeChat Case Study - TencentTotem Media
 
IBM Presentation
IBM PresentationIBM Presentation
IBM PresentationChristopher Powers
 
Social media campaign in China
Social media campaign in ChinaSocial media campaign in China
Social media campaign in ChinaEASTWEST Public Relations
 
The Social Value Chain Ytzik Aranov Feb 2010 V2
The Social Value Chain Ytzik Aranov Feb 2010 V2The Social Value Chain Ytzik Aranov Feb 2010 V2
The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov
 
20110729
2011072920110729
20110729staufferjohn
 
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...ProductCamp Boston
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationelectronicart
 
Social Media: B2C to B2B
Social Media: B2C to B2BSocial Media: B2C to B2B
Social Media: B2C to B2Bguest25ed5c
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeColin Rhinesmith
 
Cvnl Webmarketing
Cvnl WebmarketingCvnl Webmarketing
Cvnl WebmarketingAbigail Fisher
 
How to leverage social media at IT organizations
How to leverage social media at IT organizationsHow to leverage social media at IT organizations
How to leverage social media at IT organizationsThe Oren Group
 
The Benefits of Social Media for Business
The Benefits of Social Media for BusinessThe Benefits of Social Media for Business
The Benefits of Social Media for BusinessPCM creative
 
Social Media 21 September 2010
Social Media 21 September 2010Social Media 21 September 2010
Social Media 21 September 2010AIMIreland
 
Social Media For Event ROI
Social Media For Event ROISocial Media For Event ROI
Social Media For Event ROIVelvet Chainsaw Consulting
 
Social Media For Product Managers and Product Marketers - William Toll
Social Media For Product Managers and Product Marketers - William TollSocial Media For Product Managers and Product Marketers - William Toll
Social Media For Product Managers and Product Marketers - William TollWilliam Toll
 
Lessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingLessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingpwcom.co.uk Ltd
 
New media marketing in today's connected world
New media marketing in today's connected worldNew media marketing in today's connected world
New media marketing in today's connected worldNetSolutions Group, LLC
 
Revue de presse JFD16
Revue de presse JFD16Revue de presse JFD16
Revue de presse JFD16the bureau, digital agency
 
Bilan Social Media #JFD16
Bilan Social Media #JFD16Bilan Social Media #JFD16
Bilan Social Media #JFD16the bureau, digital agency
 

More Related Content

Similar to IBM Virtual Forbidden City SOA Social Media Marketing Campaign

Valuable website engagement is more than just a like social challenge
Valuable website engagement is more than just a like social challengeValuable website engagement is more than just a like social challenge
Valuable website engagement is more than just a like social challengeKomfo
 
Siso Conference
Siso ConferenceSiso Conference
Siso ConferenceLittleMac1
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC VisionRowan Kerek Robertson
 
Totem WeChat Case Study - Tencent
Totem WeChat Case Study - TencentTotem WeChat Case Study - Tencent
Totem WeChat Case Study - TencentTotem Media
 
The Social Value Chain Ytzik Aranov Feb 2010 V2
The Social Value Chain Ytzik Aranov Feb 2010 V2The Social Value Chain Ytzik Aranov Feb 2010 V2
The Social Value Chain Ytzik Aranov Feb 2010 V2Ytzik Aranov
 
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...ProductCamp Boston
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentationelectronicart
 
Social Media: B2C to B2B
Social Media: B2C to B2BSocial Media: B2C to B2B
Social Media: B2C to B2Bguest25ed5c
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeColin Rhinesmith
 
How to leverage social media at IT organizations
How to leverage social media at IT organizationsHow to leverage social media at IT organizations
How to leverage social media at IT organizationsThe Oren Group
 
The Benefits of Social Media for Business
The Benefits of Social Media for BusinessThe Benefits of Social Media for Business
The Benefits of Social Media for BusinessPCM creative
 
Social Media 21 September 2010
Social Media 21 September 2010Social Media 21 September 2010
Social Media 21 September 2010AIMIreland
 
Social Media For Product Managers and Product Marketers - William Toll
Social Media For Product Managers and Product Marketers - William TollSocial Media For Product Managers and Product Marketers - William Toll
Social Media For Product Managers and Product Marketers - William TollWilliam Toll
 
Lessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingLessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingpwcom.co.uk Ltd
 
New media marketing in today's connected world
New media marketing in today's connected worldNew media marketing in today's connected world
New media marketing in today's connected worldNetSolutions Group, LLC
 

Similar to IBM Virtual Forbidden City SOA Social Media Marketing Campaign (20)

Valuable website engagement is more than just a like social challenge
Valuable website engagement is more than just a like social challengeValuable website engagement is more than just a like social challenge
Valuable website engagement is more than just a like social challenge
 
Siso Conference
Siso ConferenceSiso Conference
Siso Conference
 
Introduction to social media training for BBC Vision
Introduction to social media training for BBC VisionIntroduction to social media training for BBC Vision
Introduction to social media training for BBC Vision
 
Totem WeChat Case Study - Tencent
Totem WeChat Case Study - TencentTotem WeChat Case Study - Tencent
Totem WeChat Case Study - Tencent
 
IBM Presentation
IBM PresentationIBM Presentation
IBM Presentation
 
Social media campaign in China
Social media campaign in ChinaSocial media campaign in China
Social media campaign in China
 
The Social Value Chain Ytzik Aranov Feb 2010 V2
The Social Value Chain Ytzik Aranov Feb 2010 V2The Social Value Chain Ytzik Aranov Feb 2010 V2
The Social Value Chain Ytzik Aranov Feb 2010 V2
 
20110729
2011072920110729
20110729
 
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
Social Media and Social Networking Town Hall Discussion - William Toll at Pro...
 
Social Media Presentation
Social Media PresentationSocial Media Presentation
Social Media Presentation
 
Social Media: B2C to B2B
Social Media: B2C to B2BSocial Media: B2C to B2B
Social Media: B2C to B2B
 
Social Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTubeSocial Media 101: Facebook, Twitter, YouTube
Social Media 101: Facebook, Twitter, YouTube
 
Cvnl Webmarketing
Cvnl WebmarketingCvnl Webmarketing
Cvnl Webmarketing
 
How to leverage social media at IT organizations
How to leverage social media at IT organizationsHow to leverage social media at IT organizations
How to leverage social media at IT organizations
 
The Benefits of Social Media for Business
The Benefits of Social Media for BusinessThe Benefits of Social Media for Business
The Benefits of Social Media for Business
 
Social Media 21 September 2010
Social Media 21 September 2010Social Media 21 September 2010
Social Media 21 September 2010
 
Social Media For Event ROI
Social Media For Event ROISocial Media For Event ROI
Social Media For Event ROI
 
Social Media For Product Managers and Product Marketers - William Toll
Social Media For Product Managers and Product Marketers - William TollSocial Media For Product Managers and Product Marketers - William Toll
Social Media For Product Managers and Product Marketers - William Toll
 
Lessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketingLessons in applying Web 2.0 to construction PR and marketing
Lessons in applying Web 2.0 to construction PR and marketing
 
New media marketing in today's connected world
New media marketing in today's connected worldNew media marketing in today's connected world
New media marketing in today's connected world
 

More from the bureau, digital agency

RCS, Réseau Communication Santé - Delphine Rémy Boutang
RCS, Réseau Communication Santé - Delphine Rémy BoutangRCS, Réseau Communication Santé - Delphine Rémy Boutang
RCS, Réseau Communication Santé - Delphine Rémy Boutangthe bureau, digital agency
 
Les femmes à l'initiative de la transformation numérique
Les femmes à l'initiative de la transformation numériqueLes femmes à l'initiative de la transformation numérique
Les femmes à l'initiative de la transformation numériquethe bureau, digital agency
 
Le bilan presse de la journée de la femme digitale 2015 #JFD15
Le bilan presse de la journée de la femme digitale 2015 #JFD15Le bilan presse de la journée de la femme digitale 2015 #JFD15
Le bilan presse de la journée de la femme digitale 2015 #JFD15the bureau, digital agency
 
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...the bureau, digital agency
 
Le leadership au féminin sur les réseaux sociaux
Le leadership au féminin sur les réseaux sociauxLe leadership au féminin sur les réseaux sociaux
Le leadership au féminin sur les réseaux sociauxthe bureau, digital agency
 
Courtiers, quelle stratégie pour vos réseaux sociaux ?
Courtiers, quelle stratégie pour vos réseaux sociaux ? Courtiers, quelle stratégie pour vos réseaux sociaux ?
Courtiers, quelle stratégie pour vos réseaux sociaux ? the bureau, digital agency
 
Revue de presse de La Journée de La Femme Digitale 2014
Revue de presse de La Journée de La Femme Digitale 2014 Revue de presse de La Journée de La Femme Digitale 2014
Revue de presse de La Journée de La Femme Digitale 2014 the bureau, digital agency
 
Votre carrière: les nouvelles clés de la réussite
Votre carrière: les nouvelles clés de la réussite Votre carrière: les nouvelles clés de la réussite
Votre carrière: les nouvelles clés de la réussite the bureau, digital agency
 
The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14the bureau, digital agency
 
Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...
Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...
Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...the bureau, digital agency
 
The social bureau présentation amplification digitale
The social bureau présentation amplification digitaleThe social bureau présentation amplification digitale
The social bureau présentation amplification digitalethe bureau, digital agency
 
Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...
Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...
Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...the bureau, digital agency
 
Journee de La Femme Digitale. Retombées médias #JFD
Journee de La Femme Digitale. Retombées médias #JFD Journee de La Femme Digitale. Retombées médias #JFD
Journee de La Femme Digitale. Retombées médias #JFD the bureau, digital agency
 
Presentation de la Journée de la Femme Digitale - 8 mars 2013 #JFD
Presentation de la Journée de la Femme Digitale - 8 mars 2013 #JFDPresentation de la Journée de la Femme Digitale - 8 mars 2013 #JFD
Presentation de la Journée de la Femme Digitale - 8 mars 2013 #JFDthe bureau, digital agency
 

More from the bureau, digital agency (20)

Revue de presse JFD16
Revue de presse JFD16Revue de presse JFD16
Revue de presse JFD16
 
Bilan Social Media #JFD16
Bilan Social Media #JFD16Bilan Social Media #JFD16
Bilan Social Media #JFD16
 
RCS, Réseau Communication Santé - Delphine Rémy Boutang
RCS, Réseau Communication Santé - Delphine Rémy BoutangRCS, Réseau Communication Santé - Delphine Rémy Boutang
RCS, Réseau Communication Santé - Delphine Rémy Boutang
 
Développez votre présence digitale !
Développez votre présence digitale !Développez votre présence digitale !
Développez votre présence digitale !
 
Energize your digital presence #WF15
Energize your digital presence #WF15Energize your digital presence #WF15
Energize your digital presence #WF15
 
Les femmes à l'initiative de la transformation numérique
Les femmes à l'initiative de la transformation numériqueLes femmes à l'initiative de la transformation numérique
Les femmes à l'initiative de la transformation numérique
 
Newsletter n°38 Plateforme
Newsletter n°38 Plateforme Newsletter n°38 Plateforme
Newsletter n°38 Plateforme
 
Le bilan presse de la journée de la femme digitale 2015 #JFD15
Le bilan presse de la journée de la femme digitale 2015 #JFD15Le bilan presse de la journée de la femme digitale 2015 #JFD15
Le bilan presse de la journée de la femme digitale 2015 #JFD15
 
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...
Les femmes, l'audace et le digital : Une étude pour comprendre la transformat...
 
Le leadership au féminin sur les réseaux sociaux
Le leadership au féminin sur les réseaux sociauxLe leadership au féminin sur les réseaux sociaux
Le leadership au féminin sur les réseaux sociaux
 
Courtiers, quelle stratégie pour vos réseaux sociaux ?
Courtiers, quelle stratégie pour vos réseaux sociaux ? Courtiers, quelle stratégie pour vos réseaux sociaux ?
Courtiers, quelle stratégie pour vos réseaux sociaux ?
 
Revue de presse de La Journée de La Femme Digitale 2014
Revue de presse de La Journée de La Femme Digitale 2014 Revue de presse de La Journée de La Femme Digitale 2014
Revue de presse de La Journée de La Femme Digitale 2014
 
Votre carrière: les nouvelles clés de la réussite
Votre carrière: les nouvelles clés de la réussite Votre carrière: les nouvelles clés de la réussite
Votre carrière: les nouvelles clés de la réussite
 
The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
The Power of Digital - By Delphine Remy-Boutang @OECD 20thFebruary14
 
Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...
Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...
Stratégies réseaux sociaux internes-Conférence #tendancescom par Stratégies -...
 
Retour sur la bulle detox Orange @ Le Web
Retour sur la bulle detox Orange @ Le Web Retour sur la bulle detox Orange @ Le Web
Retour sur la bulle detox Orange @ Le Web
 
The social bureau présentation amplification digitale
The social bureau présentation amplification digitaleThe social bureau présentation amplification digitale
The social bureau présentation amplification digitale
 
Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...
Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...
Journee de la Femme Digitale - L'observatoire Orange Terrafemina Edition hors...
 
Journee de La Femme Digitale. Retombées médias #JFD
Journee de La Femme Digitale. Retombées médias #JFD Journee de La Femme Digitale. Retombées médias #JFD
Journee de La Femme Digitale. Retombées médias #JFD
 
Presentation de la Journée de la Femme Digitale - 8 mars 2013 #JFD
Presentation de la Journée de la Femme Digitale - 8 mars 2013 #JFDPresentation de la Journée de la Femme Digitale - 8 mars 2013 #JFD
Presentation de la Journée de la Femme Digitale - 8 mars 2013 #JFD
 

IBM Virtual Forbidden City SOA Social Media Marketing Campaign

  • 1.
  • 2.
  • 3.
  • 4.
  • 5. Measurement & metrics From the outset...
  • 6.
  • 7.
  • 8.
  • 9. Twitter Twitter Stats Twitter Grader 94/100 Followers 367 Following 598 @ replies 76 Re-tweets 81
  • 10. YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 214 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 127 SOA and IBM's Virtual Forbidden City 310 726
  • 11.
  • 12. Microsite http://www-01.ibm.com/software/uk/itsolutions/soa/virtual-forbidden-city / Traffic generated from: Untagged promotion 1383 Twitter 379 Flickr 24 Facebook 24 YouTube 20 VRM newsletter 12 LinkedIn 9 Unique visitors Objective 2000 visitors Total (excl IBMers) 4322 visitors Total (inc IBMers) 4897 visitors
  • 13. Event registration *Space on the Virtual Forbidden City SOA tours was limited and personal invites were issued to those selected to attend What? Target Actual Registrations* 40 172 Number of Attendees 20 - 30 21 SOA & Web 2.0 mini-book requests 50 98
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.

Editor's Notes

  1. Blogger Engagement What: Using the information gathered from “ Monitor the Market Conversation” – Listening Pilot Monitor activity on the target blogs and seed comments on appropriate posts with (keyword optimised) links to the destination web page. How: checking a daily basis to see who is blogging on relevant subjects and to find out where our ‘influencers’ are commenting themselves. Blog comments are often screened for approval, so need to be relevant and interesting and not just random ‘spam’ attacks Deliverable: weekly flash report to facilitate blog engagement, with a list of top blogs and suggested content snippets that can be used by IBM for commenting
  2. YouTube IBMVFC video views (x3 week active campaign)
  3. During x3 week active campaign 17 contacts