Very Pinteresting Deck
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Making pretty stuff work for you. A very basic Pinterest 101 i did for my company.
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Very Pinteresting Deck
- 1. PINTEREST for you Making pretty stuff work 101
- 2. outline What is Pinterest? How Pinterest works The amazing appeal of pinterest How brands can use Pinterest
- 3. So, The New Kid on the Social Media Block Beta site launched in 2010
- 4. Basically A content curation site where you can ‘pin’ images to your own boards organized by themes
- 5. The Theory Behind It All
- 6. How it works Organize your pins Into boards
- 7. How it works Repin Share to other social media channels Comment
- 8. You can also [♥] like & follow
- 9. What’s with the appeal?
- 10. It’s largely VISUAL
- 11. also Currentlysite An invite only (Which means that everyone obviously wants in)
- 12. But don’t just take my word for it.. : “One of the 50 best websites of 2011”
- 13. What other people are saying.. -NPR:All Tech Considered
- 14. Still not convinced? HITS Check out their VIA MASHABLE, FEB 2012
- 15. Still not convinced? REFERRAL Check out their TRAFFIC VIA MASHABLE, FEB 2012
- 16. Still not convinced? AUDIENCE Check out their DEMOGRAPHICS VIA MASHABLE, FEB 2012
- 17. Still not convinced? HOW Check out THEY COMPARE VIA MASHABLE, FEB 2012
- 18. It’s also Retaining and engaging users 2-3 times as effectively as twitter was when they were at a similar period VIA RJMETRICS, FEB 2012
- 19. Where are these pins coming from? #1. Etsy #2. Google But only of the total pins are from etsy, their number one source: demonstrating the of the amassed information and pictures from the world wide web VIA RJMETRICS, FEB 2012
- 20. They’re viral 80% of all pins were re- pinned from another user VIA RJMETRICS, FEB 2012
- 21. They’re viral 80% of all pins were re- pinned from another user Compare this to twitter Which consists 1.4% retweets VIA RJMETRICS, FEB 2012
- 22. So we know its not just pretty But how do we make it work for us?
- 23. Well, its not impossible. They made it work for them
- 24. Just to name a few
- 25. 1. Giving your brand a personality Creation | Pin beautiful and interesting content relevant to your brand & Co-creation | Create a collaborative board where you and others can pin content to- an opportunity for brand curation
- 26. 2. Running competitions on pinterest “Pin it to win it” as seen from Barneys, New York
- 27. 2. Running competitions on pinterest
- 28. 3. Make use of existing tools
- 29. 3. Make use of existing tools It’s out there – leverage on existing resources and tools on the net to help you calculate how you can use pinterest for your business.
- 30. Just Remember: Noone likes to feel dumped.
- 31. Just Remember: Noone likes to feel dumped. So, if you start using Pinterest, keep at it. Don’t just abandon it after running one competition or you’re not going to get anywhere with your followers!
- 32. AND finally Just enjoy the ride It’s meant to be beautiful
- 33. THANK YOU JEMIMAH WEI COPYWRITER & SOCIAL MEDIA STRATEGIST HA AS MEDIA V Jemmawei.com