Learn how to use vertical marketing to grow your business using ReferenceUSA. Available at subscribing public libraries.

1. Growing Your
Business
Vertical Marketing

2. Select the U.S. Business Database

3. Use the Quick Search to search for a client you already
have by entering their Company Name. You can also
enter the City and State for the company to narrow
your results. Press view results.

4. On the results page select the Company Name to
view the detailed record for this company.

5. From the detailed record note the SIC code, NAICS
code, Number of Employees and Sales Volume.

6. Select the ReferenceUSA icon and enter the U.S.
Business database once more.

7. Select the Advanced Search tab.

8. From the left hand side select Keyword/SIC/NAICS, Sales
Volume, and Business Size. Complete the search in the
center column by selecting the filters you noted from the
detailed record. You can add additional filters as well,
such as geography.

9. To complete the Keyword/SIC/NAICS code
Select whether you are searching SIC or NAICS. Then
enter the numbers into the search box and press search.
Select the correct result in the result window and it will
also appear in the selected window.

10. 9. For Sales Volume and Employee Size
Select the correct range or multiple ranges and ensure
they appear in the selected box.

11. Press Update Count to see how many companies fit
your criteria. Press View Results to see the results.*
*Remember to filter results until the record count is a manageable number

12. From the results page you have the option to view
the detailed records for a company by selecting the
name of the company.

13. From the results page you can download or print the
records. Scroll to the bottom of the page and look at
the number of records you can export at one time.

14. Scroll back to the top of the results page. Select the
square on the right of the company name. This selects
the entire page of results; 25 records. Select the arrow to
move to the next page and select these records. Repeat
this process until you reach your export limit.

15. Select the Download or Print button from the top or
bottom of the page.

16. Select the file format you want and the level of detail
you require. Select Download Records or Email the
Records.

17. To download more records select the back button

18. Unselect the records you had selected.

19. Move to a page you have not downloaded. Select the next
series of records. Select download.

20. Select the file format you want and the level of detail
you require. Select Download Records or Email the
Records.