Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

How to Find your Competitors

1,932 views

Published on

Learn how to build a list of your competitors using ReferenceUSA. Available at subscribing public libraries.

Published in: Business
  • Be the first to comment

How to Find your Competitors

  1. 1. ReferenceUSA-­‐  How  to  find  your   compe6tors  
  2. 2. 1.  Once  you  have  signed  into  ReferenceUSA,  select  the  U.S.  Business/                Employers  USA  database.  
  3. 3. 2.  Select  Advanced  Search  or  Build  a  List.  
  4. 4. 3.  Select  your  search  criteria   On  the  leE  hand  side,  select  the  criteria  you  will  use  to  filter  your  search  criteria.    New  windows   will  open  in  the  center  column  of  the  page.    
  5. 5. 4.    Ques;ons  to  Ask  When  Selec;ng  your  Criteria     What  is  a  compe;tor?   A  company  targe6ng  the  same  clients  with  a  similar  product  or  service.     What  industry  do  you  operate  in?   •  What  product  or  service  are  you  selling?   •  Do  you  have  mul6ple  products  and  services?     What  is  your  service  area/geography?     •  Who  are  your  regular  clients?   •  Are  your  clients  from  a  specific  area?   •  What  is  your  sales  territory?     •  Do  you  compete  on  a  na6onal,  state,  regional,  or  local  level?     Is  business  size  important?   •  Do  you  compete  with  businesses  smaller  or  larger  than  you?   •  Are  there  a  number  of  businesses  in  your  industry  that  you  don’t  compete  with   because  their  market  share  is  too  small?     Other  Factors?   •  Are  there  other  factors  that  indicate  if  a  business  is  a  compe6tor  or  not?            
  6. 6. 4.  Enter  your  search  Parameters    In  the  windows  in  the  center  of  the  page  complete  your  search  criteria.    You  will  either  search  and  select  the   criteria,  select  the  criteria  from  a  tree  diagram,  or  select  the  criteria  from  a  list.  Ensure  your  have  selected  your   results  by  clicking  on  the  criteria  you  want  to  search  by.    The  selected  results  show  up  in  the  selected  window.  
  7. 7. 4.  Industry  Search      Select  Keyword  SIC/NAICS  from  the   leE  hand  side.    In  the  center  window   select  SIC  codes  or  NAICS  codes  to   search.    Then  decided  if  you  are   searching  all  the  industries  a   company  operates  in  or  only  the   primary  industries  they  work  in.     Write  in  the  industry  your  are   looking  to  search  for  and  press   search.    Select  the  industry  or   industries  that  fit  your  needs.    These   elements  will  move  to  the  selected   box.      You  can  select  mul6ple   industries.       If  you  already  know  the  code(s)  you   are  looking  to  search  you  can  enter   the  code  in  the  boxes  at  the  boTom   of  the  page.  
  8. 8. 4.  City/State  Search     To  select  for  a  city  or  a  state  select  the  city/state  element  from  the  leE  hand   column.    In  the  center  window  type  in  the  city  or  state  and  press  search.    Select   the  correct  city  or  state  from  the  list  and  it  will  move  to  the  selected  box.    You   can  select  mul6ple  ci6es  and/or  states.        
  9. 9. 4.  Sales  Volume  Search     Select  the  sales  volume  from   the  leE  hand  column.    Select   the  range  you  would  like  to   search.    If  you  would  like  to   search  outside  of  these  ranges   you  can  select  the  show  more   op6ons  buTon  and  enter  your   own  ranges.  
  10. 10. 5.  View  Results   Press  the  update  count  buTon  to  view  how  many  compe6tors  you  have.    To  see  who  the  compe6tors  are   select  view  results.  
  11. 11. 7.  Results  Page   This  shows  you  a  list  of  your  compe6tors.  

×