The document outlines the past performance and future plans for Versus Community Ops. It discusses that in 2010 there were over 460,000 page views with 339,000 unique visits. It then lists some past community initiatives. It states that going forward they need more consistency, proper planning, and to define their operational approach. It also discusses developing a campaign calendar highlighting key events, timelines, and securing prizes. Plans are outlined to seed content by posting as user aliases, driving board conversations, and engaging users across different platforms.

1. Versus Community Ops

2. Table of Contents
• Where are We
1b. What have we done?
• Where do we go and how do we get there?
• Editorial/Programming
1b. Campaigns
1c. Seeding
• Content Integration

3. Where are we?
• 460,000 page views for the year with 339,000
unique visits.
• Month of August had 55,579 pageviews
accounting for 4.25% of the site traffic.

4. What have we done
2010 Community Initiatives
• Women on the Water
• Caption this Photo
• Ask Larry
• Uask
• Podium Picks
• Heavy Social Integration

5. Where do we go and how do we get
there
We need to develop consistency and proper
planning. We need to define our operational
approach.

6. Editorial and Programming
• Plan Campaigns
• Create
• Execute
• Properly End Initiatives
• Re-starting

7. Campaigns
• Develop Calendar of events per vertical
• Highlight tentpoles – NHL
Playoffs, TDF, TOC, Indy500.
• Develop Timelines for Campaigns
• Secure Prizing/Incentives

8. Seeding
• Create user alias’s – No article goes without a
comment.
• Message Board has to contain responses that
drive conversation.
• Revive conversations in the Message Board
where appropriate
• Drive Engagement with
Marquee’s, Newsletter, links in articles, and
Social Media.

9. Content Integration

10. Top User Cultivation
• How to ID top users
• Communication plan for contacting users
• Reward Plan for users