Mobile technologies for social transformation An understanding of behavioural change
Page     Where do you start when you want to see transformation?
Why is there Behavioural Inertia? Page     Family Peer
Page     What are the steps to change?
Supporting Behavioural Change Page  
Page     3G, GPRS, GSM Solar Power Mains Broadband Java & Bluetooth or Wi-Fi enabled  phones Blupoint Free community, hea...
Supporting Behavioural Change Page  
Page     Dr. Ralph DiClemente Ch air o f D ept. o f P u blic S a f ety  Emory University “ This is a highly cost-effectiv...
Page     Hard-hitting press  campaigns made it socially unacceptable to drink and drive.
Social Influence in Viral Change Mode Page     ‘ a small set of behaviours, spread by a small number of people with a hig...
How RLabs created ‘change space’ and changed behaviours Page     <ul><li>Developed an information portal using a media th...
Page     When you create the right conditions transformation can flourish
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Peter holt on Technology and Behavioural Change

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Peter Holt of Nimbus Consulting talks about the role of Technology in facilitating sustainable behavioural change in individuals and communities.

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Peter holt on Technology and Behavioural Change

  1. 1. Mobile technologies for social transformation An understanding of behavioural change
  2. 2. Page  Where do you start when you want to see transformation?
  3. 3. Why is there Behavioural Inertia? Page  Family Peer
  4. 4. Page  What are the steps to change?
  5. 5. Supporting Behavioural Change Page 
  6. 6. Page  3G, GPRS, GSM Solar Power Mains Broadband Java & Bluetooth or Wi-Fi enabled phones Blupoint Free community, health and economic information for rural and impoverished communities The Cloud 3G, GPRS, GSM USB Free Bluetooth or Wi-Fi Connectivity
  7. 7. Supporting Behavioural Change Page 
  8. 8. Page  Dr. Ralph DiClemente Ch air o f D ept. o f P u blic S a f ety Emory University “ This is a highly cost-effective intervention, with 1.5 hours of time reducing Chlamydia rates by 40%. “ Brief cellphone-delivered counseling as a novel strategy to enhance the maintenance of HIV behavioral interventions. Eighteenth International AIDS conference, Vienna 2010
  9. 9. Page  Hard-hitting press campaigns made it socially unacceptable to drink and drive.
  10. 10. Social Influence in Viral Change Mode Page  ‘ a small set of behaviours, spread by a small number of people with a high degree of influence and via their networks of connections creates new routines and behaviours which constitute sustainable change’ Information and Education Coaching and Mentoring Community and Social Engagement ‘ Change space’ where sustainable behavioural change can flourish Understanding Support Influence © Nimbus Social Enterprise Consulting Ltd 2010
  11. 11. How RLabs created ‘change space’ and changed behaviours Page  <ul><li>Developed an information portal using a media that was familiar to target audience i.e. Mxit </li></ul><ul><li>Mobile Instant Message option to ask questions relevant to users specific drug issues </li></ul><ul><li>Information available to family members </li></ul><ul><li>Initial MIM contact with Counsellor develops rapport and builds desire to change behaviour </li></ul><ul><li>Peer-Mentoring develops and participant starts to try out positive behaviours </li></ul><ul><li>On going face-2-face support through drop in centre enables positive behaviours to be maintained </li></ul><ul><li>Successful ex-users become mentors and role models within the community </li></ul><ul><li>Awareness of DAS information service and success of participants generated through press, radio interviews and social media </li></ul><ul><li>Role models working in local schools giving free IT training and with mums in a program called Mom 2.0 </li></ul>Understanding Support Influence
  12. 12. Page  When you create the right conditions transformation can flourish

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