This document provides an overview of Verizon Communications and the telecommunications industry. It discusses key details about Verizon's history through mergers between Bell Atlantic and GTE, its current operations and international strategy. The document also analyzes Verizon's strengths, weaknesses, opportunities and threats, and compares its financial performance and competitors.

1. Verizon CommunicationInternational MarketingBU 611Presented By Hani KhafajyApril 23, 2009

2. Communication Industry OverviewThe telecommunications is the world's biggest machine.The world telecommunications market is expected to rise at an 11 percent compound annual growth rate at the end of year 2010.The total revenue earned from this industry is 3 percent of the gross world products .

3. Industry Overview continue the countries with the fastest-growing online populations in the world today are Brazil, Russia, India and China. In few years more than 40% of the Internet users in the world will reside in Asia.

5. Mobile subscriber growth in top 3 markets

6. Top 3 nations: Wireless Data Service Revenues

7. U.S industry OverviewIn the US, about 11,000 companies provide telecommunication services.U.S. telecommunications market generated approximately $568 billion in revenues.Businesses in the wireless industry invested $24 billion in 2007 in infrastructure. employ 3.5 million Americans. The industry is highly concentrated

9. Formed in June 2000 with the merger of Bell Atlantic Corp. and GTE Corp.GTE was one of the largest telecom companies as it is serving 35 mill. Telephones in US, Canada, Latin AmericaGTE also serves 6.7 mill. Wireless customersVerizon History

10. Bell Atlantic served 43 million Mobile customers.Bell Atlantic also provided directory assistance.Merger was valued at over 52 million.Merger created a company that could and would pioneer “bundling” servicesHistory Continue

11. Three network-based businesses: Verizon Wireless, Verizon Telecom, Verizon Business Headquarters in New York City; Operations Center in Basking Ridge, N.J. 238,000 employees $22 billion provided in annual compensation and benefits (2006)Verizon Overview

12. 44.2 million U.S. wireline access lines Most reliable wireless network serving 60.7 million customers More than 100 million people touch Verizon networks dailyVerizon Overview continue

13. International StrategyVodafone owns 45% of Verizon Wireless. Verizon Communications owns 23.14% of Vodafone Italy.Verizon also had a presence in the Dominican Republic and Puerto Rico(sold off in 2006).Verizon had a share of a Venezuelan company called Cantv(Venezuelan President Hugo Chavez nationalized this company)

14. Strengths1. Strategic Planning2. Market Positioning3. Operating Performance4. Financial PositionOpportunities1. International Market2. Verizon Business 3. Increased demand for wireless services Weaknesses1. Weak international business 2. Domestic Telecom’s Net Sales droppedThreats1. Regulatory pressures 2. Competitive pressures SOWT Analysis

15. Profitability Ratio

16. Growth Rates

17. Financial Strength

18. Management Effectiveness

19. Financial Analysishttp://www.google.com/finance?q=NYSE%3AVZ

20. Verizon’s Marketing AnalysisServices: Verizon offers services in wireline, wireless and Internet communications services; information services, and HDTV satellite television options through Direct TV. Verizon is also the largest provider of voice communications in the United States.

21. Marketing Analysis ContinuePricing: Verizon’s leading position in the telecommunications market allows it to have services offered at various price points. Promotion: Verizon promotes its services through their television advertisements, corporate sales team, retail locations, website, customer service call centers, mass mailing, and many other forms.http://www.youtube.com/watch?v=cjRNPXmiJNk&feature=relatedPlace: North America, Latin America, Europe, Asia

22. Verizon competitors are primarily in the Fixed-line Voice Services Providers industry. Verizon also competes in the Data Services, Wireless Communications Services, and Information Technology Services sectors.Verizon competitors include AT&T, Qwest and Sprint Nextel.Verizon Competitors

23. DIRECT COMPETITOR COMPARISON

24. Top Carriers by Wireless Data Revenues