The Venture Phenome Project aims to map the genetic and environmental factors that influence new venture success to increase efficiency. It will develop a standardized set of venture phenotypes to provide predictive analysis for investors and operational guidance for companies. The goal is to increase the efficiency of creating new ventures and jobs by 500% by understanding the key factors that determine venture outcomes. The project is launching in January 2009 to begin collecting and analyzing data on phenotypes to guide the innovation process.

1. Project Overview
January 2009

2. In 2008 the United States entered a deep
economic recession.
why The stock market is down 40% in 6 months
and the real estate market is in a down
cycle, unemployment is at a 25 year high.
Where will economic growth come from?
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3. The responsibility for solving the
economic crisis has been assigned to a
hope single esoteric concept;
„American Innovation‟.
Small businesses account for over 60% of
US employment.
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4. American innovation is strong; Nearly 6
million new companies are created each
need year.
Yet, it is highly inefficient; Of the over $50B
invested in new ventures only a tiny
percentage of the companies mature to a
point where they can create real job
growth.
The need for more efficient innovation is
clear, the time is now.
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5. The Venture Phenome Project brings the
scientific principles of genetic research
how
into the field of venture economics.
The Venture Phenome Project will map the
positive and negative genetic and
environmental factors that influence the
success of new ventures to enable both
more efficient venture investing and
operational focus.
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6. Thousands of investors, entrepreneurs,
who
and educators come together to expand
and elaborate upon the existing 80
phenotypes. The first living breathing
venture analysis methodology.
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7. “Comparing investors who spent less than
the median 20 hours of due diligence and
goal investors who spent more, shows an overall
multiple difference of 5.9X for those with
high due diligence compared to only 1.1X for
those with low due diligence.”
Excerpt taken from “Returns to Angel Investors in Groups”, a comprehensive study of 539
Angel led investments. Robert Wiltbank, Ph.D. and Warren Boeker, Ph. D., 11/2007.
We are targeting a goal of 500% greater
efficiency creating new ventures.
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8. Launching in January 2009, the Venture
Phenome Project will test the initial map of
now key venture phenotypes.
These phenotypes provide the foundation
for developing both predictive analysis for
investors, and operational guidance for
new venture executives.
The information will be public, what
happens from there is up to you.
Data is currently being collected, and
pools of comparative results are emerging.
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9. Interactive methodology open to public
debate and comment. Private advisors
share lead quarterly review of data, methods, and
direction. Research results are published
in a formal report.
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10. Vendors utilize the evaluation criteria to
provide comparative analysis of new
guide ventures. The standardized phenotype
scores powers predictive analysis of new
venture investments.
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11. Scoring data will be run through several
see
analysis tools to determine relevant
correlations between phenome elements
and desired outcomes.
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12. Phenotype understanding leads to a
win
significant increase in the successful
gestation of new ventures.
New venture growth enables the US GDP
to expand by over 3% per year.
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13. Join the conversation.
join
www.venturephenomeproject.com
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