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The Innovators
The document discusses challenges that companies face with innovation. While generating new ideas is difficult, most companies find that bringing ideas to implementation is even more challenging. Common barriers to implementation include resistance to change, shifting priorities, and lack of project ownership. However, some companies are more successful at innovation than others by making it a top priority, especially when facing competitive threats or market changes. These "leaders" focus their innovation efforts on customer-facing areas like new product development, marketing, and customer service.
