1. “Doctor Click”
Members:
Alessandra Formica
Carmen María González
Irma Aguado
Javier Vicente
Marta Navarrete
Neska Husar
2. 1. Naming: “Doctor Click”. Why?
We deliver non-life-threatening medical advice and treatment in the comfort of your own home at your
convenience. You just need a laptop or to ordera prescription or to buy medicines.So we have joined both
concepts: online and medicine. Those are patent in Docor Click.
3. 2. Storyboard – Spot “Doctor Click”
There are two versions: Informative and emotional. We did this just to see which one could express better our service.
7. Version 2: Emotional
SITUATION 1: HEADACHE
She is complaining She stands up and loosk for a She turns around and sees a Suddenly the doctor gives her
about her headache medicine in her medicine doctor joining her breakfast. the prescription smiling.
while she is having cupboard. But there’s nothing that
breakfast. can relieve her pain.
Off voice: I have a huge Off voice: Let me see if I have any Off voice: AW! Off voice: Good morning. Here is your
headache… Ibuprophen. No.. I don’t. I will have to prescription.
arrange an appointment with the
doctor just to ask for a prescription.
8. Version 2: Emotional
SITUATION 2: CHRONICAL ILLNESS
He is wondering He is waiting on the sofa He stands up and goes to Suddenly the doctor smiles to
whether he could avoid close to the telephone. But the door to see who it is. him and asks him if she can
visiting the doctor just suddenly the bell rings. When he open the door, a come in. She sees him.
to ask for a prescription doctor is on the other side.
for his chronical illness.
Off voice: I am running Off voice: Well, I will have to call Off voice: Who is coming now? Off voice: Here you are your receipt I
out of my medicines for my son to take me to the doctor. I’ll see. think you already know how to use it.
my chronical illness. I just Doctor: Good morning may I
need a prescription. Hope come in?
I could have a doctor
right here because I don’t
want to bother anyone.
9. Version 2: Emotional
SITUATION 3: IN A FOREIGN COUNTRY
She tries to explain what
A woman is living in a foreign
she needs but she can’t.
country and she needs to go
She wonders whether she She finally decides to go back home.
to the doctor. When she gets
could speak to a doctor She switches on her laptop and a The doctor sends her the
there, she can’t undertand
who could understand doctor who speaks her language prescription. She orders it
what he is trying to tell her.
what she is saying. appears on the screen and asks her directly from the online
what she needs exactly. pharmacy.
Off voice: I can’t Off voice: I don’t know how to Off voice: Doctor says: Good Off voice: Here is your prescription I’ll
understand a word of explain what I need. I wish morning, how can I help you (in add it to tour account.
what he is saying… there was a doctor that speaks her language). Girl: Thank you so much!
my language so I wouldn’t
have any problem.
10. 3. Design of the website
The way the patients can access to this service is via our website. There they can
call their doctor or their pharmacist. So we have worked in a design of how the
website could be. There we add some news of what we do, and many other useful
information.
11.
12. 4. Design of the Logo
Every service must have a logo so we have worked on its design. It express the work
that Doctor Click does all over the world.
