This document proposes and evaluates ideas for a technology venture around laws and legislation. The initial idea of a "Version control system for laws" is deemed a bad idea, as ministries and parliaments already develop legal modifications internally and there is close communication. Instead, a "Laws commenting and crowd petitions system" is proposed, allowing the public to comment on and propose changes to laws, and see what ideas are popular. This could provide value to both the general public and government. Key aspects of the new idea like customer segments, channels, and revenue streams from premium accounts are outlined. Feedback on the revised idea is welcomed.

1. Technology Entrepreneurship Venture Lab 2012
from "Version control system for
laws" (BAD idea)
to "Laws commenting and crowd
petitions system" (GOOD idea)
Oleg Chumakov
Mikhail Firsanov
Russia, Moscow

2. INITIAL BAD IDEA: "Version control
system for laws" by Csaba Hoch
Value Propositions
Channels
- Possible modifications of laws are
Direct delivery
easier to review
- The laws are more transparent
Revenue Streams
- Open source software
Customer Segments
- Charging for new features
- Parliaments
- Charging for support
- Ministries
- Trainings
Customer Relationships Key Partnership
- Convince some insiders Some helpful MPs
- Direct marketing
- Showcasing existing customers Other parts of model are not critical
- Provide excellent materials, in this case...
training and support

3. INITIAL BAD IDEA: why it's BAD?
1. Indeed all possible modifications of laws (value
proposition) are already known by ministries and
parliaments (customer segments). They are developed
by themselves or with political parties
1. Possible insiders (customer relationships) are very
close to ministries and parliaments (customer
segments). Why they cant communicate without
proposed system?
1. Open source software, trainings and charging for new
features (revenue streams) are not corresponding with
this business model. Event it would be right in its base.

4. How to turn bad idea to good one?
The better way is to change value proposition - from not
needed to in demand.
Our suggesion is to make possibility for laws
commenting and petitions (on changing of its parts)
to crowd.
This value proposition is needed by ministries, parliaments,
political parties, journalsts, lawyers as base for current
work. As for people - this value proposition is needed by
them for changing currents laws and help political
system to go forward.

5. GOOD IDEA: "Laws commenting
and crowd petitions system"
Value Propositions
• Everyone can publish improvement idea or comment
right into one of laws text (from full base)
• Everyone can vote and comment existing laws and
other people ideas.
• Legislature can see what people really think about laws
and what parts of laws are need to be renewed
Customer Segments
• All internet active country population
• Legislature
• Executivies

6. GOOD IDEA: "Laws commenting
and crowd petitions system"
Customer Relationships
• For people - traffic generation, flex notifications,
ranking inside service and other social mechanics
• For ministries, parliaments, political parties, journalsts,
lawyers - regular free whitepapers direct contacts and
sales
Channels
• Web-service
• E-mail newsletters

7. GOOD IDEA: "Laws commenting
and crowd petitions system"
Key Activities
• Refreshing laws base
• Curation
• Analytics
• Sales and Marketing
Key Resources
• Development, hardware and software
• People (curation, analytics, marketing, sales)
• Initial financing

8. GOOD IDEA: "Laws commenting
and crowd petitions system"
Key Partnership
• Laws base providers
Cost Structure
• Development
• Marketing
• Sales
Revenue Streams
• Premium accounts with flex notifications and trends
analytics system (to ministries, parliaments, political
parties, journalsts, lawyers)

9. IS IDEA GOOD ENOUGH NOW?
:)
for discussion and comments, please, contact the team:
Oleg Chumakov (Russia, Moscow)
http://www.facebook.com/zulmanOlolo
olegchumakovzulman@gmail.com