The Venture Design Process it is a framework that gather the best practices and techniques from Lean Startup, Design Thinking, Design Sprint, Lean UX, Agile and Scrum. To give user a framework for innovation product development.

1. Venture Design Process
Jonathan Lazo
Software Consultant
@jlazoirus
www.sourdev-la.com

3. Innovacion & Startups

4. Excersise Time:
Sense and adapt

5. +Design Sprint
Agile
Scrum
Lean
Lean Startup +
Lean UX
Design Thinking

6. Design Thinking

7. Design Sprint

Jake Knapp & other googlers at Google Ventures

Solve big problems on just 5 days ( just4 on the 2.0 versión)

Based on design thinking

Different focus on each sprint

9. Lean Startup + Lean UX

10. • Build-Meassure-Learn
• Validated Learning
• Innovation accounting
• Entrepreneuship is everywhere
• Entrepreneurship is management

11. • MVP (concierge, wizzardo of oz, Sales)
• Actionable metrics
• Customer archetype
• Value and Growth Hypothesis
• Analisis and tests

12. Agile &Scrum

13. Focus on learning over
delivery

15. Venture Design

Creates immediate value

Foster collaboration

Engage users in a frequent feedback loop

Unlock your people’s potential to create more impact

17. Who & what ?
Personas & Problems

18. Excersise time:
Follow the Leader

23. What If?
Hipotesis & Value proposition

24. # Priority* Assumption/
Hypothesis
1 1
‘If we show food info and a way to pay from her
mobile for Carla then she will buy food in work at
least three times a week for lunch.'
2 2
‘If we advertise the app on restaurants and
social networks giving promo discounts for
Carla then she will download and use the app to
buy food.'
3 3
‘If we provide a feature to split the bill for Carla
then she will buy food and make her friends use
it too.'
4 3
‘If we [do something] for [a certain persona] then [they will
respond in some measurable way].'

25. Journey map

26. How?
Prototype & Tests

27. MVP

Validate Hipothesis

Video

Concierge

Wizard of Oz

29. Storymap

30. Userflows
Analize and
guess the
process of the
user.

33. Test BriefWhat hypothesis will this
test?
‘If we show food info and a way to pay from her
mobile for Carla then she will buy food in work at
least three times a week for lunch.'
How will we test it?
LAUNCH MVP WITH ALPHA TESTERS
What is/are the pivotal
metric(s)?
USE FREQUENCY.
ORDER MEDIA NUMBER.
PERCENTAJE OF DESSERTION.
What is the threshold for
true (validated) vs. false
(invalidated)?
IF AFTER A 3 WEEKS OF USE WE HAVE A CONVERSION
RATE ABOVE 10%
A GROWTH OF 10% AND FREQUECY OF USE AROUND 3
ORDERS PER USER AT WEEK.
What will you do next if the
result is true? False?
TRUE: BUG FIX, PLOLISH UX
FALSE: CHECK PAINT POINTSAND RETEST
How much time, money will
it take to set up?
To set up the experiment it will take:
- 1500 $ and 3000 hours of DEVELOPERS
- 150 $ and 40 hours of GRAPICH DESIGN
Roughly, what will it take for
each individual test?
[For each test which is [x], it will take:
- [$] and [y] hours of [type of work by type of person]
- [$] and [y] hours of [type of work by type of person]]
Roughly, how long will
it take for each test
to run and produce
definitive, actionable
results?
Each test will take roughly 1 MONTH to produce resultS
Did the
experiment work?
[Regardless of your conclusions, did the experimental
design fundamentally work? Did it deliver the metrics
you expected? Why or why not?
What was the sample
size and the results?
[How many individuals, etc. did you test? What were the
aggregate results?]
Conclusions? [What’s your conclusion?]

35. Pivot?

Check the metrics

Check tune the engines

Create a innovation dashboard

36. Scale

Refinate storymap

Refinate the backlog

What if...? (again)

Secure the innovation structure

37. Summary + Questions

38. Jonathan Lazo
Software Consultant
@jlazoirus
www.sourdev-la.com

www.alexandercowan.com/venture-design

www.agilealliance.org/agile101

www.interaction-design.org

www.thesprintbook.com

www.gv.com/sprint

www.theleanstartup.com

www.coursera.org/specializations/agile-development