2. Two Students with
Two Problems
The Freshmen
•
Starting school and
in need of
– Textbooks
– PC
– Furniture
– Television
The Senior
•
Graduating school
and needs to get
rid of
-Textbooks
-PC
-Furniture
-Television
Problem Solving…
↓
A Recyle Business for Keio SFC Students!!

3. Keio SFC Recycle Business
• Vision/ Mission Statement:
– To improve the lives of Keio SFC students by creating a
platform where students buy and sell recycled goods.
• Origin of the business and why SFC?
– Because SFC is far away from Tokyo, many students decide
to live alone in Shonandai.
– Money spent on school supplies and living needs is
unnerving. Creating a recycle service would benefit both
the seller and the buyer.
– Using SFC SFS log-in as their login ID as a exclusive service.
This exclusivity for students only would create a trustworthy
community of students. A business by the students, for the
students of SFC.

4. Creativity & Uniqueness
• Merits for all stakeholders:
– Sellers: eco-friendly way to get rid of the things that
they no longer use.
– Buyers: Students are on a budget and want the “best
for less”.
– Community/ Society: Buying and selling products in a
small community (such as SFC) would create
relationships between the buyers and sellers. The
bonus feature of “reviews” would help create a
reliable and trustworthy online business.

5. Competitive Advantage:
How this will be a sustainable business
• The business does not exist students buy their textbooks
from the Seikyo and end up not even using the books
they bought next semester.
– Wants/ Needs of the customer: Want books necessary for
class, for cheap.
– Wants/ Needs of the seller: Want to get rid of the books
that they no longer use, in an eco-friendly and monetary
way.
• How is it sustainable? As long as SFC has students
coming in and going out, the business would be helpful
for all students.
– More sustainable in the long run when buyers and sellers
form communities thanks to the online feedback or
reviews.

6. Statement on Market
• Geographic Areas:
– Starting off at Keio SFC and hopefully expanding to other
campues such as Mita, Hiyoshi and in the long run, to other
colleges.
• Target Market Size:
• Target Market Position:

7. The Future of Our Business
Start internet
platform within
Keio SFC
Apply this
service for
students in
other campuses
Start selling
more than
books.
Bicycles, electro
nics, furniture
etc.
Apply this
service and
online platform
for other
colleges