As marketers, we are happy when our bosses are happy, because that means our marketing efforts are really working: more awareness, more leads, better educated prospects and solid business growth. But it is never easy. Whether you’re a marketer at a Fortune 500 company or a small independent business, you utilize outside resources to make good marketing happen. This presentation was given at the Business Marketing Association Philadelphia meeting on how to get more out of your marketing spend by maximizing the use of outsourced resources. Our discussion will be moderated by Gigi Kizhakkechethipuzha. Gigi has held key positions at organizations such as Comcast, Lockheed Martin, Pfizer and University of Pennsylvania. In the past five years, he has utilized his vendor management expertise to build his own outsourcing business, enabling small to mid-sized marketing departments and IT organizations to effectively outsource and/or offshore a multitude of business activities.

1. FOR
DIGIAL MARKETERS
HOW TO BE A HERO
THROUGH BETTER
VENDOR MANAGMENT

2. Corporate Marketer Marketpreneur
&
APPLICABLE TO BOTH

3. TOUGHEST ROLE IN ANY BUSINESS ?
SALES MARKETING
OPERATIONS
FINANCE/ACCOUNTING
IT
HR

4. BRINGING THE RIGHT PEOPLE TO YOUR DOOR IS 95% OF THE BATTLE.
MARKETING

5. A WALK THROUGH
Vendor Expectations Over The Years

6. ANCIENT TIMES
Just Get it Done!!
On Budget and On Time
V1

7. INDUSTRIAL AGE
Just Get it Done!!
On Budget and On Time
V2
SLAs
Accountability
+

8. DIGITAL AGE
Just Get it Done!!
On Budget and On Time
SLAs
Accountability
V3
Transparency
+

9. INTERNET OF THINGS AGE
V4
Just Get it Done!!
On Budget and On Time
SLAs
Accountability
Transparency
+Innovation
Deepening +Widening
Cost Reduction
VENDOR
To
PARTNER Transformation
TRUE PARTNERSHIP

10. TRUE PARTNERSHIP
HOW ?

11. “Directly contributes towards topline
And/or bottom-line growth”
TRUE PARTNERSHIP

12. Business is H2H
(Human to Human)
It is a PEOPLE Business Even when Outsourced
This means
??????

13. EASIEST WAY TO BUILD TRUST
Is To Operate With
TRANSPARENCY

14. Best Relationships are built on
TRUST
RELATIONSHIP MATTERS

15. Transparency
Trust
Collaboration instead of co-operation
WIFW instead of WIFM
Relationship
MUTUALLY BENEFICIAL VESTED OUTSOURCING PARTNERSHIP

16. CHECKLIST FOR A
TRUE VENDOR
PARTNER SELECTION
10 ITEM

17. CHECKLIST FOR A TRUE PARTNER SELECTION
1. Innovation
2. Deepening
3. Widening
4. Control
Products (Does the vendor have their own products)
Expertise ( Does the vendor have deeper expertise than your current team?
Control ( how much of a control the vendor is willing to give you over their
resources and processes?, Does the vendor understands Integrated Business
Unit concept)
Skillset (Does the vendor have expertise in areas where you do not have)

18. 5. Cost
6. Scalability
7. Flexibility
8. Quality
Total Cost (Can vendor produce at a lower cost than you could produce without
the loss of quality)
Does the vendor has the ability to scale?
SLAs, QA process, tools (How does the vendor ensure quality from
beginning to end)
Non-Traditional Engagement
Models (How flexible the vendor is in their engagement models)
CHECKLIST FOR A TRUE PARTNER SELECTION

19. Want to learn more?
ABOUT HOW TO APPLY THIS IN OUTSOURCING RELATIONSHIP.
Gigi J. Kizhakkechethipuzha
gigijk@offshorent.com
484.994.9425 /@gigijk
http://linkedin.com/in/gigijk